Apple is 'Close' to OLED Screen Deal With LG and Samsung for Future iPhones

[DynaFXD]

Even though, I'm worried Samsung would give iPhone a second grade quality screen and keep first grade panels to their own, I don't trust them.

Samsung is a very big company. The telephone division would have to "buy" the panels from their electronics division just like anyone else. It is entirely possible that they couldn't afford their own panels to make whatever their price point is for the final product (opting to go with inferior panels or another make altogether, if need be). Besides, if Apple and Samsung enter a performance based contract, and Samsung can't deliver the specs promised, they don't get paid. This 'Samsung vs Apple' this is really all show boating for the true believers on both sides. In the real world, they are both about making and selling as much product as they can to maximize profits. If Samsung (or Apple) thinks the other has the best product or services to keep their mills churning, you can bet they will. Everything else is windows dressing.

 

[Infinitewisdom]

I've always wanted Dark Mode on iOS! Even 2+ years after iOS 7 I'm still not a fan of all the white. I even went out of my way to design our app using dark backgrounds and UI blurs.

I would absolutely love a Dark Mode too. I hate the all-white. It's a pain in the neck to use at night.

 

[SesameWasher]

Samsung is a very big company. The telephone division would have to "buy" the panels from their electronics division just like anyone else. It is entirely possible that they couldn't afford their own panels to make whatever their price point is for the final product (opting to go with inferior panels or another make altogether, if need be). Besides, if Apple and Samsung enter a performance based contract, and Samsung can't deliver the specs promised, they don't get paid. This 'Samsung vs Apple' this is really all show boating for the true believers on both sides. In the real world, they are both about making and selling as much product as they can to maximize profits. If Samsung (or Apple) thinks the other has the best product or services to keep their mills churning, you can bet they will. Everything else is windows dressing.

I certainly hope they play the rules fair enough. I've heard samsung are keeping their most advanced machinery to make their Exynos, while giving A9 and Snapdragons a "not so advanced" one.

 

[BvizioN]

Why is it taking so long for Apple to copy Samsung with an oled screen?

These 2 companies use different tactics. Samsung would slap any technology in infancy on its products just to be the usual 'me first' while Apple would wait for the technology to be mature/affordable enough to make sense having it on its products.

 

[BWhaler]

Here's hoping we see an LG/Apple TV display.

LG's OLED 4K TV's are the best on the market. And LG is not following Samsung, Sony, et al., down the wrong tech path to make cheap crap. I hope LG is amply rewarded for this.

 

[inscrewtable]

It's about time, honestly.

You mean in three years it will be 'about time'.

 

[duffman9000]

Burn-in-gate

I've seen Samsung display models get burn in. Probably been abused, but it is possible. Never seen an iPhone display model get burn in, but display models may be changed often.

 

[MH01]

7S or 8. They will need features to get people to upgrade. 7 will just be a new design.

 

[MH01]

Burn-in-gate

Only if you treat your mobile like a demo unit.

 

[Markiie]

to much noise about OLED screens for something that is suppose to get done by 2018....

This is going to be a iPhone 7 screen.

 

[Kevsta26]

And possibly "top-notch quality control" grade device, hand picked, right out of the factories.

How about we hand-crafted our own iPhones in the factory?

So.. like a Build-A-iPhone Workshop?

 

[John Mcgregor]

Again?

 

[Jsameds]

Get ready for.... Displaygate!

iPhone 7 release... MacRumor users:

"What's the best way to get a Rose Gold iPhone 7 Plus with a TSMC A10 Chip and LG display? I read online that the LG display is 2% brighter and 1% more energy efficient. I deserve only the best!"

You laugh but it's already happened, and it was a valid complaint.

https://www.macrumors.com/2013/03/1...-over-screen-ghosting-on-retina-macbook-pros/

 

[Rekan_]

Well I just knew someone would eventually saying something like that.

Yeah.. no. Samsung have different divisions as how I would call them. Samsung Mobile creates the phones while Samsung Semiconductor makes the chips. Samsung Mobile may have rivalry with Apple but the other Samsung divisions certainly don't.

 

[sledgehammer89]

Please don't. I never saw an OLED-Display that is that readable outside of a building.

 

[Luis Mazza]

And... the Apple-bots complaining about OLED.

 

[Luis Mazza]

Please don't. I never saw an OLED-Display that is that readable outside of a building.

Then you need to increase your sampling dear.

 

[Someyoungguy]

I don't think this is about display quality - the LCD in iPhones today is good enough and doesn't burn in, etc. This is about the obsession with thinness at all costs. OLED doesn't need a backlight and lets you build a thinner phone.

 

[Berti10]

I really don't get the hype around OLED, besides it's efficiency. Hopefully, Apple won't just give what everybody wants, and nothing more. I have no problem to stuck with IPS Panels untill OLED Screen are truly good, since I believe they a the future.

 

[cwwilson]

I think the 7 is going to need to bring something impressive to the table to get people to upgrade from the 6s. A new screen technology would be a huge selling point but according to this article we might not see OLED until 2018 (iPhone 8)?

The 6s is a very powerful phone, has a great camera both front and back and enough RAM to keep it relevant for the foreseeable future. Not to forget it has 3D Touch so whatever improvements Apple makes regarding that the 6s will surely benefit as well.

The 7 needs the new OLED screen to separate it from the 6s or I don't see the point. What else can Apple add to the phone to make it different aside from the usual chip and cam upgrades?

 

[CJM]

Perhaps it'll come in the 7S, and be that phone's unique new feature? But then I imagine other manufacturers will have full OLED screens in their phones by then.

 

[Bubba Satori]

And... the Apple-bots complaining about OLED.

The epicenter of innovation.

 

[naeS1Sean]

Can someone enlighten me? Why switch? I thought Apple was so proud of using IPS LCD Touch screens....

I don't know for sure, but in my opinion they are much, much nicer. I stopped at the Samsung area at my local Best Buy and the screens on the Galaxy's blew my away. They seems so clear and bright to me. I really liked them.

Also, I think I heard somewhere they are better on the battery. Something like only the pixels that are being used get turned on. So the black on the screen isn't the pixel being black, its the pixel being off. I may be completely wrong. I'm sure others know more than I do.

 

[Kiwikat88]

Oh good, now everyone can have fun with burn-in. Welcome to the family!

Seriously though, my S III and Note 4 have both suffered pretty badly from burn-in from playing Ingress. There are a few components of the game UI that rarely move and have permanently burned-in. I was hoping to move away from samsung once my contract was up, but it seems finding a decent flagship phone without OLED will be a little more difficult going forward. Hooray...

 

[NT1440]

The epicenter of innovation.

http://www.patentlyapple.com/patent...rint-reader-under-the-display-of-an-ipad.html


There is a reason Apple has been doing research on OLED for years now when they could just buy a screen and slap it on. They are clearly tooling for bigger things: