I'm not going to be dramatic about this, but Apple is dead to me. Okay, they were not sophisticated enough to imbed a touch id button under the screen so instead they go with Face ID. That's fine. But don't take us for fools by using Face ID as one of the X's big ticket items. I feel robbed. We already had a security measure in place, so what do they do, use an alternative security measure as a big new thing to come to iphone because they have hardly anything else to talk about, they have run out of ideas, there is nothing new with the X Wireless charging. Yea great. Now iphone is only 2 years behind every other phone. Oled display. Seriously is Apple that bereft of ideas that they have to talk about what every other ****ing smartphone in 2017 has? Better camera and more powerful chip. This is what you can expect to be the big feature next year because they will have nothing new for next year so expect a better camera and a more powerful chip next year too. This was supposed to be the biggy. This year Apple was supposed to come out of its post Steve Jobs shell and deliver. **** them, all they did was another incremental upgrade, and I'm talkking about the iphone x. Where's the big softeare features? Still the same boring as ******* grid of apps, no ability to customise, not even split screen multitasking, it's 2017 for crying out loud. - "the most advanced mobile phone operating system" - yea right, pig's farking ass it is. Time to start looking at the Note 8 because Apple is dead to me after this keynote.