iPhone 16 Pro Max Apple is out of their minds. This is unethical to say the least.

[NLLV]

So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.

 

[baummer]

I don’t get this position. They said it at WWDC. They said it yesterday. AI features are in beta and will be released slowly over the next several months.

 

[Vegasryn]

So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.

What is different is ALL of the AI processing is done on the phone locally, which protects your privacy and requires dedicated AI hardware in the processor. Only when it needs ChatGPT to help the local processing will it do so, and ask your permission first.

 

[TonyC28]

I don’t get this position. They said it at WWDC. They said it yesterday. AI features are in beta and will be released slowly over the next several months.

Marques Brownlee mentioned this in his hands-on video as well. Yes Apple says the features are coming soon, but considering the incremental upgrade that the 16 models are, I think we still get to point out that the primary feature isn't even available at launch. This is what Apple's website looks like at this moment:

I am aware of the fine print below it, but does that look like a secondary feature that is coming soon? Or does it look like a main feature, or maybe the main feature, that it turns out isn't even a thing yet?
Maybe it should say:
iPhone 16 Pro
And in a few months, you'll get to say Hello, Apple Intelligence

 

[NotApplicable]

What is different is ALL of the AI processing is done on the phone locally, which protects your privacy and requires dedicated AI hardware in the processor. Only when it needs ChatGPT to help the local processing will it do so, and ask your permission first.

Apple private cloud compute is also used for offloading demanding AI tasks. Preserves privacy much better than the cloud-based offerings from the vendors OP discussed.

But yes, some amount of Intelligence features are powered by on-device hardware.

 

[hch720]

From my 15 pro max, I don’t see a reason to upgrade. Previously, every year has had something compelling. But the capture button seems like a total gimmick, and that’s the only upgrade for this year

 

[Minghold]

Apple has been unethical for over a decade, so I'm not sure why people are surprised now. (Minghold's refrain: don't buy any Macbook made after 2015, or any iMac made after 2019. Suffice also to say that any iWidget-fulltime device is a hotline to intelligence-gathering entities.)

 

[Vegasryn]

Apple private cloud compute is also used for offloading demanding AI tasks. Preserves privacy much better than the cloud-based offerings from the vendors OP discussed.

But yes, some amount of Intelligence features are powered by on-device hardware.

You're right - I did forget about that

 

[CooKieMoNs7eR]

This isn't the first time apple make us wait for features, they usually roll it down the road with software updates...

 

[baummer]

Marques Brownlee mentioned this in his hands-on video as well. Yes Apple says the features are coming soon, but considering the incremental upgrade that the 16 models are, I think we still get to point out that the primary feature isn't even available at launch. This is what Apple's website looks like at this moment:


View attachment 2415453

I am aware of the fine print below it, but does that look like a secondary feature that is coming soon? Or does it look like a main feature, or maybe the main feature, that it turns out isn't even a thing yet?
Maybe it should say:
iPhone 16 Pro
And in a few months, you'll get to say Hello, Apple Intelligence

Yeah it does. The iPhone itself is the first “feature”.

 

[GMShadow]

This isn't the first time apple make us wait for features, they usually roll it down the road with software updates...

Ship at launch with major bugs or roll out as they're ready, either way Apple loses for playing.

 

[Zest28]

So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.

Do you use ChatGPT on your phone? No you don’t, you use it in the cloud.

Apple Intelligence runs on your phone directly. Do I really need to explain why you need a new chip for running LLM on your iPhone?

 

[NotApplicable]

Do you use ChatGPT on your phone? No you don’t, you use it in the cloud.

Apple Intelligence runs on your phone directly. Do I really need to explain why you need a new chip for running LLM on your iPhone?

Apple Intelligence also leverages Apple’s private cloud compute

 

[Stiksi]

So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.

A ”HEAVY ai user” saying Apple is unethical might be the most ironic thing I’ve seen this whole year. Like a movie pirate saying that a torrent that promised pristine 4K quality and gave a smudged 360p version and ransomware was unethical. I know you think I’m being unfair but on the other hand 🤷‍♂️

 

[daabido]

Wait for 17, or better, 19 and it will be all ironed out.

 

[Zest28]

Apple Intelligence also leverages Apple’s private cloud compute

There is Apple Intelligence that is processed locally and it is a quite impressive they managed to do this on a smartphone chip.

 

[TechnoMonk]

I know who is out of their mind, it’s not Apple.

 

[Wags]

More about ‘Apple bread crumbs’. They keep more in their pockets for next year or whenever and release just enough to spur interest. If AI features were fully available then the 16 would have been a lot different device. So easy for them to kick it another year for much better performance/upgrade.

 

[NotApplicable]

There is Apple Intelligence that is processed locally and it is a quite impressive they managed to do this on a smartphone chip.

You have no idea how much of it is processed locally vs. on Apple private cloud compute

 

[GlamCheese666]

All these kids don’t remember how hard Apple tried to tell us Siri and Panoramic camera “needed” the A5 chip when it ran just fine on A4 devices through jailbreak. This isn’t new for them, and Apple Intelligence isn’t crucial for anyone yet ¯\_(ツ)_/¯ see if it’s more than a gimmick in a year or two

 

[antiprotest]

You are totally correct about AI.

And many will tell you it is because Apple processes requests on device. This is not a sufficient reason, because they already have cloud servers for AI requests, which they say are also private, and they can process more requests on device for newest models, and more on the cloud for older models, which they already do for Siri requests and dictations.

The way they are doing it now, Apple gets to have more people paying them for new hardware and save server resources at the same time. You literally pay them to NOT use their server resources. From a business perspective, it is a good strategy to exploit customers, at least until their patience runs out, if it ever runs out.

Ethics aside, I too would consider doing things this way, since I would want to exploit people to get as much money out of them as possible. They need to estimate well how much abuse their customers will tolerate though.

 

[Siliconguy]

As someone said, if you don't like the product then don't buy it. Pain in the sales numbers is the one language corporations and the MBA's running them understand.

 

[NotApplicable]

It seems to me that the line Apple seems to be drawing is 8GB RAM.

If it were all about getting people to upgrade for no other reason, why did they extend support back to iPhone 15 Pro/Pro Max (2023), iPad & Mac with M1 or later (2020)?

8GB RAM is the common thread among all devices that are at the minimum specified requirements for Apple Intelligence.

 

[Jamie0003]

Then don’t upgrade. You do realise that’s an option right?

 

[TechnoMonk]

What is different is ALL of the AI processing is done on the phone locally, which protects your privacy and requires dedicated AI hardware in the processor. Only when it needs ChatGPT to help the local processing will it do so, and ask your permission first.

Not All, Apple has lot of details about on device model, server model in Apple cloud.