Two days ago I posted on MR that Cook is the best CEO, and numerous people went bananas. I said it before, he's not a product visionary or genius, but he sent Apple into the stratosphere as a company.
On the log scale (which shows true growth, the linear chart distorts growth), it is plainly obvious that the Apple stock price grew markedly more under Steve Jobs, then under Tim Cook (see marked up chart below).
Also note that since 2015, the entire tech sector has been on the greatest bull run in history, with most big tech stocks multiplying their stock price by many times over this time (AMD x40, Amazon x10, Microsoft x7, Netflix x6.5,
Apple 5.5x, Google 4.5x, Facebook 3x, Intel 2x). Apple hasn't even been close to the standout performer in this boom, the've been quite average at best. Even Microsoft has outperformed Apple.
Basically, all Tim Cook has done, is prevented or slowed, Apple from dying the death of a thousand cuts, without Steve's genius there to bring new revolutionary products, and to keep the quality control in check.
There have been many fundamental mistakes, of which the most glaring at the moment is the woeful software quality control across the entire board of products.
On the hardware side, the two fundamental products are the iPhone and the Mac. The iPhones have had incremental improvements, but they are basically just the same old iPhone, the genius creation of Steve, and even then, they've had to go back to the old iPhone 4 design in order to spruce it up, ffs.
On the Mac side, Cook initially reigned over the disastrous 2016-2020 debacle of MBP/MBA hardware failures, before finally redeeming himself by both: bringing the iPhone chips into the Macs, as was discussed and planned by Steve before he died; and listening to the customers after 4 years of a cacophony of complaints, but only after corporate and creative customers started to completely abandoned the platform in disgust. However, as much as the M1 Macs are finally high quality on the hardware side, the software is still woefully in decline, and shows no signs of improvement.
He has also brought in services, but it is nothing revolutionary, merely leveraging off Apple's already huge customer base, and even then, outperformed by companies such as Netflix and Amazon, as realistically, all he is doing is copying everyone else. He is never first to the party, but has the huge advantage of the Apple customer base and brand loyalty with which to win market share. Any fool could do it.
It is easy to look at the Apple stock chart in isolation (and on the linear scale), and be fooled into thinking that Steve Cook is the greatest CEO in history, but when you actually look at history (on the log scale), and also compare to the rest of the tech sector, it becomes obvious that he is merely a journey man, gifted with the genius legacy of Steve, and with the greatest sustained bull run in history of the stock market, especially in the tech sector.
On this chart (in log scale, as it should be), Steve Job's second stint at Apple is the red line, Tim Cooks reign is the blue line.