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What I liked about Apple’s strategy post-Jobs was their decision to double down on the Apple ecosystem. Which I think is an accomplishment that is vastly underrated.

Tim Cook knew that they had a huge iphone install base, and so went on to build a formidable ecosystem around it, which would in turn increase its stickiness and make people less likely to switch away from the iphone. And the deeper you sink into the walled garden, the more apple products you are likely to buy (because they all work so well together), further improving Apple’s profitability.

At the same time, Apple knew that users were holding on to iPhones longer, and pivoted accordingly. I remember when people were claiming that Apple was doomed due to slowing iPhone sales, not realising that the iPhone user base continued to grow by way of the refurbished iPhone market. It’s a hilariously short-sighted take that never fails to elicit a chuckle every time I think about it.

It’s the reason why Apple is worth 3 trillion today, and Apple is only just getting started (when you realise that the majority of iphone users still only own an iphone as their sole apple product, meaning there’s still a huge user base to market additonal accessories and services to).

This is likely Tim Cook’s biggest legacy. Not any one defining product, but a cohesive ecosystem that offers an integrated experience which no other competitor can hope to match.

That’s why I am an Apple user, and why I see myself continuing to stay one for the near foreseeable future.

Viva la Apple.
I don’t necessarily disagree with anything you’ve said. But doubling down on Steve Jobs’ vision of an integrated Apple ecosystem does not make Tim Cook a visionary. Remember, it was SJ that gave the iCloud presentation that laid the groundwork for much of the integration you see today. As for why Apple is worth 3 trillion, a lot of that has to do with the fact that Apple purchased hundreds of billions of dollars of their own stock. When Steve was in charge, Apple’s growth came purely from innovation, not stock buybacks.
 
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By that logic, Jobs did nothing revolutionary either. The iphone was just a popular cell phone. The point is anyone, in an online forum can diminish anything. The charging stations are just another form of an outside plug. Different types of automation that built on the foundation of Ford...The logic is many of these innovations were based on prior inventions, so it's a chicken and egg type of logic here if that's the way one wants to debate.
By YOUR logic, not mine. I think iPhone is pretty damn revolutionary.
 
Own BRK-B stock and have owned for almost 20years. But: I don't give either WB or CM credit for the Apple holdings...I think it belongs to Combs and the other top lieutenant (name escapes me at the moment). But, as in most organizations, the 'Top' gets the credit.
Todd Combs and Ted Weschler, I think. If I remember correctly, they made the case of looking at Apple from a marketing standpoint and not as a tech company, back in around 2015 or 2016.
 
By that logic, Jobs did nothing revolutionary either. The iphone was just a popular cell phone. The point is anyone, in an online forum can diminish anything. The charging stations are just another form of an outside plug. Different types of automation that built on the foundation of Ford...The logic is many of these innovations were based on prior inventions, so it's a chicken and egg type of logic here if that's the way one wants to debate.

And yes, Apple invented a category of wearables, redefined the computer with it's M1 chip plus other items under Cook.
Apple didn’t invent wearables. Airpods did not feel revolutionary to anyone who owned wireless buds, but they were best in class out of the gate. Unlike Apple Watch, which seemed confused about its purpose and was not any better than Android Wear, and fitness bands were around long before Apple Watch. To Apple’s credit, they had the persistence to keep developing it and eventually made it best in class. The M1 chip is not any more revolutionary than other A series chips. Steve Jobs buying PA semi and becoming vertically integrated at a time when everyone thought that was a boneheaded move; now that was revolutionary.
 
Anybody thinking Apple software/hardware is worse than it used to be obviously wasn't using their products during the 1990's early 2000's. As far as I'm concerned everything about the Mac, in particular, is better now and as far as cost go back then they really did cost you an arm and leg. This for a machine that was far less capable than today's M1 Macs.
 
By YOUR logic, not mine. I think iPhone is pretty damn revolutionary.
I believe that what Tim Cook did in transforming Apple is nothing short of revolutionary also. So it's not my logic, per se.
Apple didn’t invent wearables.
And apple didn't invent the cell phone. It is true apple invented the iphone, ipad, mac, airpods, homepod, apple watch, apple pencil, apple monitor, etc.
Airpods did not feel revolutionary to anyone who owned wireless buds, but they were best in class out of the gate.
That is a solid, subjective opinion.
Unlike Apple Watch, which seemed confused about its purpose and was not any better than Android Wear, and fitness bands were around long before Apple Watch.
Maybe the first iteration. Like the iphone 1 did not have basic copy and paste.
To Apple’s credit, they had the persistence to keep developing it and eventually made it best in class. The M1 chip is not any more revolutionary than other A series chips. Steve Jobs buying PA semi and becoming vertically integrated at a time when everyone thought that was a boneheaded move; now that was revolutionary.
To me from reading this forum for so many years, words like innovation, revolutionary, best in class and whatever else are subject to one's biases.
 
I don’t necessarily disagree with anything you’ve said. But doubling down on Steve Jobs’ vision of an integrated Apple ecosystem does not make Tim Cook a visionary. Remember, it was SJ that gave the iCloud presentation that laid the groundwork for much of the integration you see today. As for why Apple is worth 3 trillion, a lot of that has to do with the fact that Apple purchased hundreds of billions of dollars of their own stock. When Steve was in charge, Apple’s growth came purely from innovation, not stock buybacks.

Stock buyback doesn’t change the value of a company. It simply decreases the number of shares outstanding.
 
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If "ungodly well-managed" means robbing customers, extracting inhumane labor from the other side of the world, spitting in the faces of your developer community, and making sure even your high-salaried engineers operate in fear... then, yes, Apple is "ungodly well-managed."

And I say this as a long-time Macintosh user. The magic is gone under Tim Cook, and quite frankly, Apple disgusts me more and more each day.

Maybe they could ungodly manage their software teams.
Hear, hear!

If I own 5.5% of a trillion dollar company, I’m going to tell you its the best thing since sliced bread even if we are killing baby pandas behind closed doors.
Sad, but true. They could be killing babies behind closed doors and people would be defending it.

But, I thought all of the experts on the Internet forums said that Apple was doomed?!
I found it! The straw-man sarcastic post that deliberately misrepresents honest criticisms in an attempt to sound smart!

What I like to say about Tim and his influence on Apple is this:

Using a Mac used to feel like you were floating above the crap pile that is using technology (my objective view is that technology doesn't really make our lives better, it makes people money).

Tim Cook realized they could make a lot more money if they brought the quality down to the point where the Mac experience SITS at the top of the crap pile.

So it stinks more, but it's still the best choice.

The result: Way more profit.

I accept this, not because I like it, but because I have no choice.
I wish you weren't as right as you are.

In before the anti-Tim posts riddle this thread useless.

The egos here will never be able to admit a simple fact: Tim has done an amazing job growing one of the most successful businesses on the planet. And it was made that much more challenging following such an industry icon as Steve. But remember, Steve wasn’t looking for another Steve. He knew Apple needed more when he hand-picked Tim. And it’s clear, Steve was right.

You’d think as much as some applaud every decision Steve made that they would have been more welcoming and supportive of Tim. The anti-Tim sentiment is so bizarre.

Anyway, despite popular opinion here, from my perspective, Tim deserves a lot of credit for where Apple sits today.
Egos? What egos? Earned criticism has nothing to do with the "egos" of the people offering it. Moreover, people are never as one-sided as their arguments. It is possible to entertain multiple viewpoints in your head, but if you're trying to argue a point, you need to focus on what will buttress your argument.
 
Apple didn’t invent wearables. Airpods did not feel revolutionary to anyone who owned wireless buds, but they were best in class out of the gate. Unlike Apple Watch, which seemed confused about its purpose and was not any better than Android Wear, and fitness bands were around long before Apple Watch. To Apple’s credit, they had the persistence to keep developing it and eventually made it best in class. The M1 chip is not any more revolutionary than other A series chips. Steve Jobs buying PA semi and becoming vertically integrated at a time when everyone thought that was a boneheaded move; now that was revolutionary.

This also feels like one aspect of Apple that doesn’t quite get enough appreciation. If at first they don’t succeed, Apple will just keep iterating and improving until it does.

Which is a lot more than what can be said for the competition, especially other tech giants like Google and Microsoft. For example, Apple has had one chat app that they have been supporting since 2011, which had contributed to the dominance of the iphone in the US, while Google flits from one chat service to the next like a butterfly with ADHD. To the point where they have to basically beg Apple to support RCS because it’s clear that said feature is dead in the water otherwise.

Looking at the veritable number of services and products that Google has discontinued, it just screams of a lack of vision and a dysfunctional product development culture.

In the same vein, my impression of Microsoft is that while they may have all the vision they need, they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out, everyone was like "MS did tablets years ago". I remember them. They *sucked*. Absolutely ***** product. Terrible.

I mean, you can look back at some of the promotional videos and stuff that Microsoft released 25 years ago about connected homes, media center PCs, all that ****, and it all mostly came true. They saw it. They knew it was coming. And they blew it.

Meanwhile, Apple continues to do what it does best: take an emerging product category with a frustrating user experience and deliver a polished product made possible by its control over both the hardware and software.

It sometimes feels like amongst all the companies I have seen, Apple is the only one with not only a long-term product roadmap, but more importantly, the only one with the discipline to stick to it and the will to execute.
 
I believe that what Tim Cook did in transforming Apple is nothing short of revolutionary also. So it's not my logic, per se.

And apple didn't invent the cell phone. It is true apple invented the iphone, ipad, mac, airpods, homepod, apple watch, apple pencil, apple monitor, etc.

That is a solid, subjective opinion.

Maybe the first iteration. Like the iphone 1 did not have basic copy and paste.

To me from reading this forum for so many years, words like innovation, revolutionary, best in class and whatever else are subject to one's biases.
Yes, there’s some subjectivity when it comes to definitions, but you’re definitely in the minority. 50 years from now, I highly doubt people remember Tim Cook for any of his innovations, if they remember him at all. But they will remember Steve Jobs and Elon Musk for pushing the human race forward.
 
Yes, there’s some subjectivity when it comes to definitions, but you’re definitely in the minority. 50 years from now, I highly doubt people remember Tim Cook for any of his innovations, if they remember him at all. But they will remember Steve Jobs and Elon Musk for pushing the human race forward.
We’ll see in 50 years, G-d willing. But I do think what Tim Cook did with wearables and services will be remembered.
 
Two days ago I posted on MR that Cook is the best CEO, and numerous people went bananas. I said it before, he's not a product visionary or genius, but he sent Apple into the stratosphere as a company.
He is, as he has been doing the CEO job even when Jobs was the CEO.

It doesn't mean I, as a consumer, like what Apple is doing, but from a business perspective, Tim Cook is at the top of the list.
 
Any time some says Apple has mistepped, someone else chimes in with sarcastic hyperbole to discredit it with "Apple is doomed". No one said Apple is doomed and that they're closing up shop. It's like Apple fans can't take criticism.
Except “someone”, a lot of people actually, DID say just that until a few years ago. I had people I otherwise hold in pretty high regard tell me that they “guaranteed” that within ten years after SJ died Apple would be bankrupt. It has died out because it has become blatantly obvious just how stupid that statement always was, and that is why it has now become a meme.
 
I there was a parallel universe, and Steve was still with us, I'd like to see Apple (and its products) as they would appear today. Maybe in today's world you can't chance too much innovation. That is what I miss from Steve's Apple days.?
We will never know, but I think we would have a few amazing products we don’t have now, a few failures we don’t have now, and an Apple worth about a third of what we have now. Better for us, worse for Apple.
 
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Spoken by a true hypocrite, much like the company itself. Apple claims it’s most valuable assets are their people, yet it’s clear time and time again it’s merely human capital, RE: expendable assets.

All these billionaires and companies are built off the backs of employees, and unfortunately also bootlickers who have been convinced that keeping their fellow humans down is to their advantage. We are arguing about the most asinine things while these companies sit back and laugh.

Yes, obviously Apple as a company is superb at management. Hell, Cook got the job because he’s a supply chain genius. But really - is this what matters to us as humans? If Apple’s goal is to enrich the human experience then I would say they are a complete failure.

Anymore, Apple just seems like the lesser evil. Privacy is merely a bullet point and differentiating factor rather than a core value.

Why did this happen? Fiduciary obligations to shareholders. Nothing else matters but the stock. And placating the financial sector certainly is not driving innovation. My two cents ??‍♂️
 
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What I like to say about Tim and his influence on Apple is this:

Using a Mac used to feel like you were floating above the crap pile that is using technology (my objective view is that technology doesn't really make our lives better, it makes people money).

Tim Cook realized they could make a lot more money if they brought the quality down to the point where the Mac experience SITS at the top of the crap pile.

So it stinks more, but it's still the best choice.

The result: Way more profit.

I accept this, not because I like it, but because I have no choice.

EDIT: All in all, I actually think Tim Cook has done a really great job, and even though I said there was a quality reduction, in many ways everything is better now. Like others have said it's hard to know how much Tim Cook is involved in product design/development. I think in many ways Jobs had unrealistic expectations and goals, sometimes he got close or even nailed it, but there were lots of flops. When I say "Tim lowered the quality" I feel like it was a strategic move to help the company take a long approach to things.
I've never thought of switching to another platform, but no more than ever I'm so happy to be using lots of Apple stuff.
Very much agree with this. Although I think on some level it wasn’t Tim’s choice to willfully lower the quality of the company so much as it is nearly impossible to match the success and quality of the iPod and iPhone launches under the marriage of Jobs + Ive. That was a once-in-century combination of complimentary skills.
 
Spoken by a true hypocrite, much like the company itself. Apple claims it’s most valuable assets are their people, yet it’s clear time and time again it’s merely human capital, RE: expendable assets.
Please elaborate.
All these billionaires and companies are built off the backs of employees, and unfortunately also bootlickers who have been convinced that keeping their fellow humans down is to their advantage. We are arguing about the most asinine things while these companies sit back and laugh.
Have some evidence to back this up? 1) the part about the "bootlickers", 2) Companies sit back and laugh.
Yes, obviously Apple as a company is superb at management. Hell, Cook got the job because he’s a supply chain genius. But really - is this what matters to us as humans?
Does having any type of job matter then?
If Apple’s goal is to enrich the human experience then I would say they are a complete failure.
The universe disagrees with you, but you are entitled to your opinion.
Anymore, Apple just seems like the lesser evil. Privacy is merely a bullet point and differentiating factor rather than a core value.
Is this an opinion or a fact?
Why did this happen? Fiduciary obligations to shareholders. Nothing else matters but the stock. And placating the financial sector certainly is not driving innovation. My two cents ??‍♂️
Customers matter. Don't please the customers and a company will not get very far.

Maybe $.01.
 
I agree SJ and Bezos are both visionaries. Elon Musk is a joke?? I’m guessing it’s because you’re an ideologue who doesn’t agree with his politics, but please explain.
Glad you asked. My opinion has nothing to do with ideology. Just business. I respect builders of companies that create lasting shareholder capital and have improved society. Musk has done neither relative to Jobs or Bezos. He has built a business based on government largesse (nothing to do with politics here) primarily built on debt and regulatory credits. His company is mostly based on a narrative. Several things to consider is that (1) he does not sell a lot of cars relative to the competition yet Tesla is the leader in market value (all hat no cattle), (2) Tesla has built it's business on debt financing (unlike Apple for comparison) made possible by historically low interest rates for a very long time, (3) Tesla's profitability comes almost exclusively from regulatory credits -- $1.6 billion in 2020 versus net income of $721 million (and would have lost money without it), (4) Musk himself has engaged in various circumstances of stock market pumping to help TSLA stock (for example, his silly announcement regarding bitcoin which was soon retracted). My opinion is that Elon Musk is a con man and that TSLA is a very different kind of company than either Apple or Amazon, which both has created lasting shareholder value and a contribution to society. This is just my opinion though and realize that many short sellers with the same view have been burned very badly over the last few years. The story is not over though.

EDIT: Typo
 
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You summed up the whole of my feelings as well.

Apple is a money printing behemoth thanks to Tim.

But it's also becoming a less and less appealing company in many other areas

Resulting in Apple creating products and services millions of customers, many repeat, want and love, and willing to pay premium prices for those products. Year after year after year.

It is the result of happy and satisfied customers consistently rewarding Apple with their currency for the products they produce. That's where the money comes from. Apple produces products and services people want.
 
Yeah. He was familiar with him, and he was already right there…and Steve was dying.

Let’s not pretend there was some worldwide search
Steve Jobs had been preparing Tim to take over as CEO since 2004, when he took his first medical leave of absence.
When he took his second medical leave of absence in 2008/2009, guess who he appointed as temporary CEO? Tim Cook.
When he took his third leave of absence in 2011, guess who he appointed as temporary CEO? Tim Cook.
And when he resigned from the company, guess who became the CEO? Tim Cook.
That’s seven years, it wasn’t just a move he made in the last two months of his life, it was something he had been planning for seven years, a long time.
Steve wasn’t stupid.
And clearly it worked, when he left in 1985, 11 years later the company was on the verge of bankruptcy.
Almost 11 years after he resigned, the company is worth three trillion.
 
The board isn't hiring Tim's subordinates, Tim is responsible for leading, motivating, replacing and hiring replacements. . It's been over a decade since Jobs left, and now there is very little left of the VP level staff that Steve Jobs put in place in 1998.
Reread what I said.

Tim isn’t responsible for hiring everyone.

Schiller, Craig, and many others where there before Tim, and still remain (Schiller of course not). These are top level executives. Some have changed some we don’t hear anything in the news from like Riccio but many where there before, this is fact.

Sun level management before VPs, and directors are not Tim’s dictions for hiring but still have a significant role.

We’ve seen more, newer VP faces during events the last 4yrs to be sure but don’t presume they’ve not been there long.

John Ternus joined Apple in 2001, you know the mr “nutty” guy that announced the Mac Pro cpu, yeah him. Cool joined apple in 2011 although Ternus reports to Cook. He replaced Dan Riccio whom was former SVP and Dan is working on an unnamed secret project at Apple. Riccio joined apple in 1998.

So just cause tIms been there now 10yrs at CRO you’re making a big mistake all of Apple’s success is just cause of him. Even Jobs wasn’t this blinded, he valued a great team and that was e widener when he left to start NeXT taking team members of value with him from Apple.
 
Glad you asked. My opinion has nothing to do with ideology. Just business. I respect builders of companies that create lasting shareholder capital and have improved society. Musk has done neither relative to Jobs or Bezos. He has built a business based on government largesse (nothing to do with politics here) primarily built on debt and regulatory credits. His company is mostly based on a narrative. Several things to consider is that (1) he does not sell a lot of cars relative to the competition yet Tesla is the leader in market value (all hat no cattle), (2) Tesla has built it's business on debt financing (unlike Apple for comparison) made possible by historically low interest rates for a very long time, (3) Tesla's profitability comes almost exclusively from regulatory credits -- $1.6 billion in 2020 versus net income of $721 million (and would have lost money without it), (4) Musk himself has engaged in various circumstances of stock market pumping to help TSLA stock (for example, his silly announcement regarding bitcoin which was soon retracted). My opinion is that Elon Musk is a con man and that TSLA is a very different kind of company than either Apple or Amazon, which both has created lasting shareholder value and a contribution to society. This is just my opinion though and realize that many short sellers with the same view have been burned very badly over the last few years. The story is not over though.

EDIT: Typo
Musk:
Tesla paid its regulatory credits long ago. The company barely has any left.
A car company that’s also a clean energy company - fostered as one founder left and is head of battery recycling - has a profitable business that helps reduce emissions - that’s great for society and the planet. (I had a friend whom we didn’t know suffered from severe depression and killed himself inhaling exhaust fumes from his parents act in a garage. You cannot do that with a Tesla).

Tesla has paid back government loans 5yrs early while GM still has that debt to pay off. Stock split and value has increased investors wealth 1000% since 2016! It’s well managed incredibly advancing beyond anything the industry has ever seen.

The reporting you’re stating isn’t accurate.

Lastly name me one CEO that sold their stock and directly donated $6billion to charities or more in 2021?!

Tim has promised at retirement, talk is cheap action is real. No reason why Tim cannot do it now. That helps society.
 
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