Apple didn’t invent wearables. Airpods did not feel revolutionary to anyone who owned wireless buds, but they were best in class out of the gate. Unlike Apple Watch, which seemed confused about its purpose and was not any better than Android Wear, and fitness bands were around long before Apple Watch. To Apple’s credit, they had the persistence to keep developing it and eventually made it best in class. The M1 chip is not any more revolutionary than other A series chips. Steve Jobs buying PA semi and becoming vertically integrated at a time when everyone thought that was a boneheaded move; now that was revolutionary.
This also feels like one aspect of Apple that doesn’t quite get enough appreciation. If at first they don’t succeed, Apple will just keep iterating and improving until it does.
Which is a lot more than what can be said for the competition, especially other tech giants like Google and Microsoft. For example, Apple has had one chat app that they have been supporting since 2011, which had contributed to the dominance of the iphone in the US, while Google flits from one chat service to the next like a butterfly with ADHD. To the point where they have to basically beg Apple to support RCS because it’s clear that said feature is dead in the water otherwise.
Looking at the veritable number of services and products that Google has discontinued, it just screams of a lack of vision and a dysfunctional product development culture.
In the same vein, my impression of Microsoft is that while they may have all the vision they need, they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out, everyone was like "MS did tablets years ago". I remember them. They *sucked*. Absolutely ***** product. Terrible.
I mean, you can look back at some of the promotional videos and stuff that Microsoft released 25 years ago about connected homes, media center PCs, all that ****, and it all mostly came true. They saw it. They knew it was coming. And they blew it.
Meanwhile, Apple continues to do what it does best: take an emerging product category with a frustrating user experience and deliver a polished product made possible by its control over both the hardware and software.
It sometimes feels like amongst all the companies I have seen, Apple is the only one with not only a long-term product roadmap, but more importantly, the only one with the discipline to stick to it and the will to execute.