Oh, not again.
It's the 5th generation iPhone. The original iPhone and the iPhone 3G are both considered the first generation because they had identical hardware internally, except for the baseband chip.
Oh noes! A 5!
The iPhone 6 trolls will be vanquished forever, driven back to their caves of lunacy by a shimmering sword of common sense!
What is common sense about the 6th gen iPhone being named the iPhone 5?
+1
I fully expected it to be called "the new iPhone."
Not that I care that much about the name of it, but I do think it'd be pretty stupid to call the 6th iPhone the iPhone 5.
5 Main announcements:
iOS 6
4" iPhone
4" 'new iPod'
13" Retina MacBook
21.5" Retina iMac.
They aren't calling the it "the new iPhone" because there will always be at least3 iPhones in the marketplace at the same time. Imagine they start calling each one the new iPhone...and in two years you have 3 new iPhones to choose from. Might as well start naming them by the price!
And before some uses the iPad as an example, don't. The iPad will be the same as the MacBook. You'll have the mini (air) and the retina (pro) and each year a new one is released, the old one goes away. They won't continue to have older models on the market at the same time.
I wonder if the "5" is a misdirection of some kind. Maybe they have 5 things to announce between iPod, Macs and iPhone?
I struggle with the 6th generation iPhone, with an A6 processor, running iOS 6 and 4G LTE being called the iPhone 5. With all those numbers floating around it seems like a marketing nightmare. I would have gone with "The new iPhone" -- unless Apple feels like doing that with the iPad caused confusion.