That's the lamest excuse I have ever heard from a company. They are attacking a standard as an excuse for pulling there products from attempting to follow that standard.
They should just face it that they can't meet EPEAT environmental standards. I love Apple products, but come on and stop trying to make excuses.
What is helpful for the environment is to do things that are good for the environment. What is not helpful for the environment is following standards about the environment.
Apple is saying here "we could follow EPEAT standards, but it would make our products worse, and
it wouldn't help the environment". It is common sense tbat if there is an "environmental standard" demanding things from you that are not actually beneficial for the environment, then yes, you attack the standard. Or do you want the environment to be damaged because companies blindly follow standards that don't help the environment?
You seem to be assuming that all of EPEAT's standards are actually good for the environment. A lot of environmental standards and regulations, as well as public assumptions about what is good for the environment, have turned out not to be.
As an example, EPEAT requires that a product contains 25% recycled plastic. So if one product has 1000 grams of plastic of which 250 gram come from recycled sources, and another has 200 grams only with none coming recycled, think about which is more environmentally friendly, and guess which one follows EPEAT standard.
When I first started buying Apple products in the mid-2000's, I remember that Apple was having a hard time getting certified as "green" by anyone. Their products at the time had higher than average levels of toxic materials. Looking back on those days as "the good old days" is like thinking fondly of our childhood when we'd collect the mercury from broken thermometers so we could roll the pretty, harmless, liquid metal across our palms.
I think you are talking about the infamous Greenpeace report. Greenpeace didn't compare levels of toxic materials. Greenpeace compared companies promises to remove toxic materials. In one case (bromide flame retardants) they marked
HP up for
promising to get rid of BFRs within two years, and marked Apple down for not making any such promise. They just failed to notice that
Apple had removed BFRs two years earlier so obviously wouldn't make any promises to do so in the future. (They also didn't get that Apple preferred actions to words, so they wouldn't announce plans, they would just do it. Get's you negative points when Greenpeace finds it easier to judge companies by their promises).
Everyone is enlightened. If Apple does it, it's good. Even when it's not. Replace Apple here with Samsung, Microsoft, Google, etc and it would be a terrible thing. No explanations would be needed, would they?
So you make some blind accusations without any shred of evidence, and when you are called to actually show evidence, you follow by more blind accusations without any shred of evidence, and you get voted up. Brilliant.