Yeah, this is the problem that I have with Wall Street's view of capitalism.5 Trillion and still needs ads in Maps and App Store so the line goes up.
As in:
'$5 trillion - great job! Now how are you going to get to $6 trillion?'
What I mean is that to fulfil those expectations, at some point a company usually loses its 'North Star' to get to those figures.
Good job that Apple is doing anything crummy like putting ads in Apple Maps though - and I'm relieved that its existing ads in News are high quality. Oh and even more ads in the App Store (with one hand Apple gives to devs and with the other, it takes away).
/s
I'm hoping though that JT will cut down on the ads and double down on the new hardware to get to that $6 trillion.