This is the kind of thing that saddens me as an iOS app developer. People, software doesn't just write itself. With my own app, I put out a new version every year (it's tied to a summer TV show) then spend the next 3 months keeping it's content up to date, available and write a significant article for it every single day of the week. Its a huge undertaking for which i only ask $1.99 a year. And still I get scorn from previous customers who think everything should be free.
Not everything is free to develop, nor is it free to manage and run. You don't know what Apple's investment in development costs, nor what it's ongoing costs are to continue to manage all those connections, phones and computers for a service they design to be as simple and trouble free as possible. All they ask is 99 cents. Yet people act as if they're asking for your first born child too.
Well, not yet, I mean, haven't you read any of the Grimm Brother's stories? This is an often recurrent theme. Somebody offers an incredible deal to somebody who's put into a distressing situation until somebody comes to save the day, with some sort of compensation and often it's a great deal at first, before it starts to grow unreasonable
Rumpelstiltskin is a great example. When a Farmer's daughter was thrown into a locked room to fulfill her father's impossible promise to the king under threat of execution, he came to save the day. He proceeded wove three increasingly larger rooms full of gold out of flax over the course of three nights and his fee for the first two was nothing but a ring for the first night and a necklace for the second. It 'twasn't until the third that he asked for the queen-to-be's first born child. She took the deal.
This could become a rather disturbing analog if we consider the farmer's daughter as the customer, the king Steve Jobs, the locked room iOS, Apps as Rumplestiltskin, the prices as Rumplestiltskin's set fees and the first born as Mac O.S. it can become a very disturbing analog. The story ends on the happy note of the farmer's daughter cheating Rumplestiltskin out of his dues by guessing his name and the little man ripping himself apart in his anger. Which is to say the customer guesses the encryption key needed to unlock Apple's trusted computing platform while Apple ticks off legitimate buyers with their arbitrary terms and conditions taking a nosedive in market share.
Anyway, I respect content creators, I really do and as such abide by all lawful terms and conditions they set for use of their product, even when it'd be really easy not to, in spite of peer pressure (here's looking at you unscrupulous Game Players, Anime Fans, Photoshoppists and Music Lovers). However, I have an expectancy for anybody selling any products to either meet the market standard pricing or exceed the competition in proportion to their price if they want to gain my usership.
It's just basic salesmanship: the product offered has to fulfill the wants or needs of the customer. If I have another offer that's roughly equivalent, there's little use in paying more than I have to. Communication is also important in salesmanship as it enables discourse between the various parties as to what they want out of the deal. I know Apple probably won't read every post in this thread if they even look at it at all but they'll probably gauge the level of customer satisfaction or discontemptment and figure out why. It's important for us to talk amongst ourselves so their marketers get the hearsay and provide feedback to the company.
Besides, this is the sort of thing that should come out of the R&D budget for Lion features. Everybody would probably love to pay for this as part of a software bundle and it could give fence sitters further incentive to buy. It'd probably even be the 'must have' feature of Lion. Maybe hey could even charge up five dollars for it to make a nice, ubiquitously transparent number and nobody would know where the price bump came from.. Sometimes
Ignorance is Bliss (Okay, okay the flash animation has nothing to do with this conversation or possibly even my usage of the term but it's still quite funny and worth a watch).
What? You all know it's true.