omg i just checked the online store and its actually 549 for the 8GB one in Germany ... thats even more hilarious. 16GB one for 60 LESS than the 8GB one and even 100 less than the 16GB one at any store but Apple
And I actually found the 32 GB model for 444 yesterday in a major electronics store. That's 36 % off the suggested price. It seems that customers don't care for the extra memory at all.