Apple Launches New 16 GB iPod Touch With No Rear Camera for $229

Discussion in ' News Discussion' started by MacRumors, May 30, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today made a quiet update to its iPod touch lineup, launching a new 16 GB fifth-generation model without a rear camera for $229. The new iPod touch, which is only available with a black front and silver back, replaces the fourth-generation iPod touch that Apple had continued to offer since the introduction of new models late last year. The new model is available now in Apple's online store and should be available in the company's retail stores starting tomorrow.

    Apple introduced the redesigned fifth-generation iPod touch last September with the same 4-inch display seen on the iPhone 5 and a number of other enhancements. But with the new hardware pushing the entry-level price to $299 for a 32 GB model, Apple decided to continue offering the fourth-generation models at cheaper $199 (16 GB) and $249 (32 GB) price points.

    Now, with production on the fifth-generation models having been underway for roughly eight months, Apple has found a way to shave costs through both natural component cost declines and the removal of several features to be able to offer a stripped-down fifth-generation model at pricing close to that previously offered for the fourth-generation models. Beyond the loss of a rear camera, the new entry-level iPod touch also omits Apple's "Loop" wrist strap introduced on the fifth-generation models last year.

    Earlier this year, KGI Securities analyst Ming-Chi Kuo had predicted that Apple would discontinue the fourth-generation iPod touch in favor of a stripped-down fifth-generation model without a rear camera. Kuo had believed that Apple would introduce an 8 GB version of that device for $199, but Apple apparently decided that 16 GB of storage should be the minimum for the iPod touch lineup.

    Article Link: Apple Launches New 16 GB iPod Touch With No Rear Camera for $229
  2. Nathan20 macrumors regular

    Jul 19, 2012
  3. siurpeeman macrumors 603


    Dec 2, 2006
    the OC
    would love an iphone with a black front and silver back.
  4. hayden1250 macrumors member


    Oct 3, 2011
    Auckland, New Zealand
  5. JaySoul macrumors 68030


    Jan 30, 2008
  6. spyguy10709 macrumors 6502a


    Apr 5, 2010
    One Infinite Loop, Cupertino CA
    Quietest apple launch ever!

    Like what the heck - really doesn't make any sense. WWDC is in 2 weeks!
  7. macgames macrumors member


    Apr 12, 2012
  8. jhead95 macrumors member

    Aug 2, 2011
    Brisbane, Australia
    I can't think of anything that would piss off tech journalists more...
  9. samac92 macrumors 6502a

    Feb 18, 2008
    Why would they waste time at WWDC talking about a cheaper iPod?
  10. lolkthxbai macrumors 65816


    May 7, 2011
  11. macgames macrumors member


    Apr 12, 2012
    Yeah but hopefully they are saving that for some 'bigger' launches. iPod touch losing a camera is hardly worthy of a press conference!
  12. StealthGhost macrumors regular

    Oct 13, 2010
    Don't really see the point of them anymore myself, gotta have a smartphone, don't need both.

    Maybe for kids?

    What they should do is make the speakers better like on my HTC One, up the storage as well, then I could see the point at that price. As it stands if I wanted something for just music an old Android phone with a 64gb microSD sounds much more attractive...and cheaper
  13. maflynn Moderator


    Staff Member

    May 3, 2009
    Because their agenda will be packed full with OSX, iOS7, the iPhone, etc.
  14. samac92 macrumors 6502a

    Feb 18, 2008
    So Apple no longer sells the 3.5 inch iPod touch.
    If they later this year release a cheaper 4 inch iPhone, that will take the place of the iPhone 4S in Apple's iPhone lineup and they will no longer be selling any devices with a 3.5 inch screen.
    Makes sense to me.
  15. Andy-V macrumors 6502

    Oct 1, 2007
    Yeah that would be a bit underwhelming. "Here's our latest product, we've removed the camera and halved the storage capacity. Moving on..."
  16. quietstormSD macrumors 6502a


    Mar 2, 2010
    San Diego, CA
    Well it looks like that's the round up of product updates for Apple in 2013. :p
  17. Veinticinco macrumors 6502a


    Feb 25, 2009
    And gyms where privacy rules are enforced.


    Makes perfect sense actually. And I see I'm not the only to see the obvious.
  18. Xiroteus, May 30, 2013
    Last edited: May 30, 2013

    Xiroteus macrumors 65816

    Mar 31, 2012
    I can see why it was extremely quiet because it is a more limited model at a cheaper price point to fill that gap. Like people said there are places that take issue with camera devices so it could be handy for different people. Of course many will think since the memory is less (not much cost there) it should still have the camera and cost $229 and I will likely agree with that too some degree. This time they removed something other then memory to create a price difference, it even makes more sense as flash memory from 16GB to 32GB is NOT costly at all.

    On a personal level, no stand alone music player is really needed with smartphones.
  19. ri0ku macrumors 6502a

    Mar 11, 2009
    Seems a bit like fragmenting the products... I think its pointless. A lot of apps now have camera features in, people will buy this and then realise it has no camera.

    Having the camera app on the home page on the image as well doesn't help. Will also add to the confusion. (Yes I know you can take front facing pics)
  20. rgarjr macrumors 603


    Apr 2, 2009
    Southern California
  21. pgiguere1, May 30, 2013
    Last edited: May 30, 2013

    pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    It does make sense.

    What do you think will be announced at WWDC? iOS 7.
    What do you think it will run on? Probably any iOS device with 512+ MB RAM (that excludes the 4th gen iPod touch and iPhone 3GS).
    That would mean that, just like last year, the cheapest iPhone/iPad/iPod they still sell at the time the new iOS is announced are also the minimum devices to support it.
    Not offering software compatibility for hardware that is still being sold gives a bad impression of planned obsolescence, and it's exactly what would have happened if the 8GB 4th gen iPod touch was still being sold.
  22. s.horsfield macrumors regular

    Apr 3, 2011
    New Zealand
    At first I thought "What the hell?" but it's actually a great product compared to Apple's other "budget" (or cheaper) products - iPad mini, iPad 2, 4th gen Touch, 5th gen Touch etc. It's uses the Lightning connector, new display and A5 chip. It isn't really worth the extra for the "pro" model IMO. I think this was mainly done to keep product consistency and that I like, even though I won't be buying the product.
  23. evansls macrumors regular


    Jul 18, 2004
    Leesburg, VA
    Good idea!

    This can be taken to places now where no cameras are allowed, such as court rooms, government facilities, etc.
  24. Chundles macrumors G4


    Jul 4, 2005
    It still has a camera.
  25. osofast240sx macrumors 68030


    Mar 25, 2011
    There are rumors of a 4" iPhone in a 3.5" casing just thinner bezels top and bottom. That would be nice.

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