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Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer Engagement

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Apple today launched its new all-in-one Apple Business platform, debuting the refreshed Apple Business web portal and accompanying app.

Apple-Business-hero.jpg

Apple Business aggregates several of Apple's prior business-focused products, like Apple Business Essentials, Apple Business Manager, and Apple Business Connect. The service offers organizations a unified platform for managing devices, employees, communications, and customer engagement across the Apple ecosystem.

Companies can take advantage of built-in mobile device management tools (MDM) for configuring device settings, security policies, available apps, and user groups from one location. With a simplified "Blueprints" option, employers can preconfigure devices purchased from Apple or authorized retailers with settings and apps for zero-touch deployment. Employees can use Apple Business to install work-related apps, request support from employers, and contact colleagues through a company directory.

Managed Apple Accounts provide "cryptographic separation" between personal and work data, so employees don't need to deal with multiple devices. Provisioning can be automated with providers like Google Workspace and Microsoft Entra ID.

Apple Business includes integrated email, calendar, and directory services linked to custom domains, plus customer engagement tools. Businesses can manage how their brand and locations show up across Apple services using brand profiles in Safari, Siri, and Spotlight, branded communication in Apple Mail, order tracking in Wallet, customizable place cards in Apple Maps, Tap to Pay branding, and more.

Apple is gearing up to introduce ads in Apple Maps this summer, and ads can be purchased through Apple Business. Businesses can create ads that show up at the top of search results in Maps and in a Suggested Places feature coming in iOS 26.5. Ads will be limited to the U.S. and Canada at launch.

Apple Business is available in over 200 countries and regions. It is a free service for new and existing users, with optional paid add-ons for more iCloud storage and AppleCare+ and no monthly fees for device management. Apple is discontinuing Apple Business Essentials, Apple Business Manager, and Apple Business Connect now that its unified Apple Business platform is available.

The Apple Business companion app and email, calendar, and directory features require iOS 26, iPadOS 26, or macOS 26.

Article Link: Apple Launches New All-in-One Apple Business Platform for Device Management, Email, and Customer Engagement
 
Article Link
https://www.macrumors.com/2026/04/14/apple-business-platform-launches/
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And in other news, 18 months later, the revenue and profit don't meet Apple's high standards and they are pleased to announce that the Apple Business platform has been cancelled. Why? Well because that's what they did the last few times they tried this.

Apple is and always will be a consumer company. Apple's core values do not match the needs of businesses, which require stability and transparency. They just don't understand business needs. Apple is a consumer fashion company, nothing more.
 
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nt5672 said:
And in other news, 18 months later, the revenue and profit don't meet Apple's high standards and they are pleased to announce that the Apple Business platform has been cancelled. Why? Well because that's what they did the last few times they tried this.

Apple is and always will be a consumer company. Apple's core values do not match the needs of businesses, which require stability and transparency. They just don't understand business needs. Apple is a consumer fashion company, nothing more.
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That is why anyone that needs to manage more than a handful of devices will not be migrating from Jamf, Mosyle, or Intune (although they should migrate from Intune.)

From what I have looked at, this is a good option for SMB organization that need light touch management, such as enforcing basic security requirements, allowing users to install applications form the App Store easily, and such.

Unfortunately, with Apple and then Enterprise market, it is almost always two steps forward and one step back. They make great strides and then introduce new features and don't give the Admins a way to manage it.
 
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I've just signed up but can't set up email or any services here in Munich Germany. Whenever I click on the getting started button to set up Business Mail it redirects me to the landing page.....
 
This feels like a console upgrade more than anything at the moment, and we've lost the ability to see previously approved apps because "Itunes" is down...so it appears they didn't update the app store name here yet either. We have it connected to Intune and while it looks decent for basic stuff, this isn't a replacement for Jamf or Intune.
 
So should I get this to replace screen time for my children’s devices and manage my elderly parents devices?
 
Does this actually put your email on the iCloud email servers (branded with your domain)? If so, DO NOT do that, unless you love email roulette where you get some email but not all, with ZERO notification it was silently filtered.

Also Safari and the Apple Mail app.....are just not good. Being forced into these Apple software platforms with this offering, that are vastly inferior to O365 and Google Workspace is not a selling point.
 
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TheMacDaddy1 said:
Does this actually put your email on the iCloud email servers (branded with your domain)? If so, DO NOT do that, unless you love email roulette where you get some email but not all, with ZERO notification it was silently filtered.

Also Safari and the Apple Mail app.....are just not good. Being forced into these Apple software platforms with this offering, that are vastly inferior to O365 and Google Workspace is not a selling point.
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No, this is a device management platform, not SaaS for e-mail.
 
dragoon2745 said:
Wonder what this means for companies like Jamf
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Nothing really. It doesn't really replace an MDM (unless you're a very small company in the US).

I logged into my business account and nothing has really changed. They moved the tabs to the top and added a few new things, but it's mostly the same. I'm in Canada so we don't even have Apple's built in MDM.
 
rchaser said:
wrong thread, buddy.
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From the article, buddy:

Apple is gearing up to introduce ads in Apple Maps this summer, and ads can be purchased through Apple Business. Businesses can create ads that show up at the top of search results in Maps and in a Suggested Places feature coming in iOS 26.5. Ads will be limited to the U.S. and Canada at launch.
 
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so chat gpt pointed out that of course mail etc. is only available in the us.... wtf. but i reckon that the GDPR is once of the reasons...

I just really wanna ditch Microsofts ****** exchange. Especially contacts works so bad with any Apple Device. The sync is outright awful and it keeps overwriting things. I just don't like MS. Any alternative recommendations? I was so much looking forward to switching to Apple.... Based in Munich if that matters
Thanks y'all
 
MacRumors said:
Apple is gearing up to introduce ads in Apple Maps this summer, and ads can be purchased through Apple Business. Businesses can create ads that show up at the top of search results in Maps and in a Suggested Places feature coming in iOS 26.5. Ads will be limited to the U.S. and Canada at launch.
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I really hope that people who pay for iCloud+ or at least something like Apple One can have the option to turn these ads off, or be off for us by default. I was always said on these forums that one of the reasons we pay a premium for Apple devices is to avoid the ads.
 
Martin Bland said:
From the article, buddy:

Apple is gearing up to introduce ads in Apple Maps this summer, and ads can be purchased through Apple Business. Businesses can create ads that show up at the top of search results in Maps and in a Suggested Places feature coming in iOS 26.5. Ads will be limited to the U.S. and Canada at launch.
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I do apologize.
 
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