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Apple Launches New Press Site With Details on Upcoming Apple TV+ Shows and Movies
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Netflix has a lot to worry about. If not due to Apple’s entry, atleast due to Disney’s entry. And remember, BlackBerry did not have much to worry about when the first iPhone was launched. In fact up until 2011, their revenue grew tremendously.
One thing missing from Apple since Steve died is the ‘why’. We get the what and the how but we rarely get the why. Why is Apple creating its own content? So they can charge people $5/mo is not an answer. Do Apple execs think there’s a dearth of good video content out there and Apple is best suited to fill that void? Because right now it seems Apple TV+ is nothing more than Apple having more money than execs know what to do with along with hardware sales going flat so execs are looking for any other way they can make money off existing customers. And then add in Wall Street being obsessed with recurring revenue streams aka “services”. To me the whys are all financial which I’m not sure makes a great product.
Umm I thought MR was the defacto Apple TV+ press site. In fact I'm sure it is.
As to why Apple is investing in this is simple: They know that hardware alone is not the future— the stuff you can do with it is. Apple TV+ is hopefully for them the meow of the cat that will bring more people to the platform using Apple hardware and keeping those that are already here sticking around.
It's the toy surprise in a box of Cracker Jack.
As to why Apple is investing in this is simple: They know that hardware alone is not the future— the stuff you can do with it is. Apple TV+ is hopefully for them the meow of the cat that will bring more people to the platform using Apple hardware and keeping those that are already here sticking around.
It's the toy surprise in a box of Cracker Jack.
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Can’t wait to see all that excellent Apple China-friendly programming.
The why is to increase hardware sales. Notice how they haven't really released Apple TV+ app to anything other than Samsung. You can only watch these shows on an Apple device.
I will subscribe on day-one. I am looking forward to the SEE
You can't watch TV on a Watch.
LG LG OLED (2019) LG NanoCell SM9X series (2019) LG NanoCell SM8X series (2019) LG UHD UM7X series (2019) SAMSUNG Samsung QLED Series (2019 and 2018) Samsung 8 Series (2019 and 2018) Samsung 7 Series (2019 and 2018) Samsung 6 Series (2019 and 2018) Samsung 5 Series (2019 and 2018) Samsung 4 Series (2019 and 2018) SONY Sony Z9G Series (2019) Sony A9G Series (2019) Sony X950G Series (2019) Sony X850G Series (2019 85”, 75”, 65” and 55” models) VIZIO Vizio P-Series Quantum (2019 and 2018) Vizio P-Series (2019, 2018, 2017, 2016) Vizio M-Series (2019, 2018, 2017, 2016) Vizio V-Series (2019) Vizio E-Series (2019, 2018, 2017, 2016) Vizio D-series (2019, 2018 and 2017)
^ This is a list of TVs that support AirPlay 2 and Apple TV(+). Apple TV+ will also be available on a website. You definitely don't need an Apple device to watch these programmes/films.
AirPlay 2 requires an Apple device and all the TVs you mention except Samsung don’t have the Apple TV app yet so until it releases, you’re going to need an Apple device. Well except the website but who wants to stream through a browser?
And as I mentioned before, still no word on a release date for the Apple TV app for other devices besides Samsung.
Looking forward to my 1 year trial! All these shows look amazing!!
This.
Sadly, I think the “why” in this case is that they want to further lock people into their ecosystem.
I don’t know anyone who wants restrictions on what device they can use to watch a TV show. It works with software and music because there’s a lot of friction and annoyance for a normal, non-technical person to find, download, and install a piece of software or download an MP3 and add it to a music library or device.
I don’t know anyone who thinks watching a TV show on Netflix is overly convoluted and complex. If they’re bored with the content, they can move to Prime or Hulu, which also streams on many devices..... What’s my incentive for locking myself into a device-exclusive service?
They've got 8 shows at launch. Disney+ is $2/month more and includes 7000 TV episodes, all of star wars including the new obi wan series which is a lot better than anything Apple has, MCU, hundreds of movies.
I'm actually looking forward to hearing more about Apple's Foundation series, but as of now, there's nothing of interest to me. I will be getting a new XR in the next month for a family member who's on my family sharing, so I guess I'm going to be one of the hundreds of millions of "paying customers" even though I won't be logging into the service at all. I guess that's fair, I log into Amazon Prime about twice a year even though I'm a "paying customer" for the service.
I will be signing up for Disney+ at launch though.
The Morning Show: Three episodes at once then the rest weekly
Dickinson: 10 (30 mins) episodes all at once
Not sure about the others.
In the US maybe, but Netflix are so established now and have so much content in production I think they'll be fine.
I'm personall I'm the UK where streaming is less fragmented (so far). Things that might go to Peacock, Hulu or WB in the US end up on Netflix or Amazon here. We also have no Hulu, and no Disney+ (at least not until some unspecified point next year).
They are playing it very smart with the weekly releases. If the first episode of every show draws attention, people will flock to subscribe and won't be able to binge without being late to the party. Obviously not the scale of GoT, but people subscribed to see the weekly releases in lieu of binging.
False. Apple will claim that Apple TV+ is a success, with subscribers in the tens of millions, without ever converting a single free user. By giving it away for free and counting it as services revenue, the service never has to succeed for it to succeed. That is as slimy as it gets. That affects the industry. It affects competition. It relieves pressure from Apple to do better than this in the video space.
Apple TV+ is a pitiful effort that no one ever asked for, that will not even stand or fail on its own merit. Apple knows what a pathetic effort it is, and how short it falls of what Apple customers want.