Apple Launches New Press Site With Details on Upcoming Apple TV+ Shows and Movies

[NMBob]

I'm shocked that outside of Samsung TVs, there still hasn't been more information or dates announced about the Apple TV app on other smart TVs and devices like Roku. Really thought they'd be rolling it out by now to have more eyes on Apple TV+ when it launches.

Poof! "Roku today announced that the Apple TV app will be available on its platform starting today..."

Next time could you wish for a MacBook with a decent keyboard and some useful comm ports, please?

 

[hobapolis]

half-faces is a shortcut to cool....

 

[Vanilla35]

One thing missing from Apple since Steve died is the ‘why’. We get the what and the how but we rarely get the why. Why is Apple creating its own content? So they can charge people $5/mo is not an answer. Do Apple execs think there’s a dearth of good video content out there and Apple is best suited to fill that void? Because right now it seems Apple TV+ is nothing more than Apple having more money than execs know what to do with along with hardware sales going flat so execs are looking for any other way they can make money off existing customers. And then add in Wall Street being obsessed with recurring revenue streams aka “services”. To me the whys are all financial which I’m not sure makes a great product.

Very well put

 

[Baymowe335]

False. Apple will claim that Apple TV+ is a success, with subscribers in the tens of millions, without ever converting a single free user. By giving it away for free and counting it as services revenue, the service never has to succeed for it to succeed. That is as slimy as it gets. That affects the industry. It affects competition. It relieves pressure from Apple to do better than this in the video space.

Apple TV+ is a pitiful effort that no one ever asked for, that will not even stand or fail on its own merit. Apple knows what a pathetic effort it is, and how short it falls of what Apple customers want.

You’re speculating and giving opinions. It doesn’t matter what you think...the results speak for themselves.

Again, there are accounting rules that must be followed and free trials are not some new concept

 

[PastaPrimav]

You’re speculating and giving opinions. It doesn’t matter what you think...the results speak for themselves.

Again, there are accounting rules that must be followed and free trials are not some new concept

Nope, not. Not even close. Just keep ignoring and not responding to specific points, it only reinforces my argument.

 

[Baymowe335]

Nope, not. Not even close. Just keep ignoring and not responding to specific points, it only reinforces my argument.

You have no point. You don’t understand business if you think this is an issue.

How do you think Apple has done to this point making money and executing their strategy, specifically services?

You predict Apple won’t covert a “single free user” and claim Apple will make statements which haven’t been made. Ridiculous.

 

[PastaPrimav]

One thing missing from Apple since Steve died is the ‘why’. We get the what and the how but we rarely get the why. Why is Apple creating its own content? So they can charge people $5/mo is not an answer. Do Apple execs think there’s a dearth of good video content out there and Apple is best suited to fill that void? Because right now it seems Apple TV+ is nothing more than Apple having more money than execs know what to do with along with hardware sales going flat so execs are looking for any other way they can make money off existing customers. And then add in Wall Street being obsessed with recurring revenue streams aka “services”. To me the whys are all financial which I’m not sure makes a great product.

The "why" is because Eddy Cue has spent 5+ years negotiating with content providers for something better than this, and has failed miserably.

The original content effort was undoubtedly meant to be a small supplement to a larger Apple Video service (like it is on literally every other streaming platform), which failed to materialize. So in modern-Apple fashion, they are moving forward with what they have, and pretending it is what they intended all along.

Yet another example of an ongoing trend. Look at Apple TV Channels. Great idea, poorly executed. This is a concept that had the potential to solve this growing problem of networks creating their own streaming apps/services....but they failed to come up with something attractive enough to get any of the big players on board.

 

[agsystems]

False. Apple will claim that Apple TV+ is a success, with subscribers in the tens of millions, without ever converting a single free user. By giving it away for free and counting it as services revenue, the service never has to succeed for it to succeed. That is as slimy as it gets. That affects the industry. It affects competition. It relieves pressure from Apple to do better than this in the video space.

Apple TV+ is a pitiful effort that no one ever asked for, that will not even stand or fail on its own merit. Apple knows what a pathetic effort it is, and how short it falls of what Apple customers want.

I am not sure what's the anger here, a few thoughts:

1) IMO, Apple NEEDS to do this as all content is being pulled by the content owners and to remain competitive

2) Any suggestion of illegality on how Apple would be reporting this income is premature - just about everybody offers trial subscriptions and Apple runs one right now for Apple Music and nothing fishy has been found.

3) On not having many shows, as an example, CBS All Access has 2.5 subscriber charging $6 per month (with ads) with many people subscribing for just for 1 show Star Trek Discovery (and next Pickard) - are you saying Apple cannot do better than this? - I wouldn't be shock if they report 40M+ in their second year.

4) That clown Eddy cue has nothing to do with this TV service - this is run by the Breaking bad producers who know how to run this business and based on the trailers I've seen they look like very high quality shows (will see if they are any good when they come out)

 

[PastaPrimav]

1) IMO, Apple NEEDS to do this as all content is being pulled by the content owners and to remain competitive

I'm not sure what this sentence is supposed to convey. Content owners are doing what content owners have been doing forever, which is pulling the plug on anything/everything when another idea presents itself. When there is even a shred of possibility that they can make a penny more distributing in another way, they go for it, regardless of who they piss off along the way. Apple has historically been the industry player to use their might to keep these entities in check, and deliver user experiences that people demand.

2) Any suggestion of illegality on how Apple would be reporting this income is premature - just about everybody offers trial subscriptions and Apple runs one right now for Apple Music and nothing fishy has been found.

There is nothing illegal about it and I'm not suggesting it is. I am suggesting it is scummy, and harmful to the industry. At a time when streaming video is getting completely out of hand, Apple is now contributing to the problem instead of doing what they used to do, which is to help do their part to reign it in.

3) On not having many shows, as an example, CBS All Access has 2.5 subscriber charging $6 per month (with ads) with many people subscribing for just for 1 show Star Trek Discovery (and next Pickard) - are you saying Apple cannot do better than this? - I wouldn't be shock if they report 40M+ in their second year.

Nah, this isn't what's happening. No meaningful number of people maintain subscriptions for one show. And they don't start subscriptions for shows they don't already know about. CBS is a mixed bag of content, much of which is recognizable from cable. Compeltely different from purely original content. And, of course Apple will be reporting 40M+ subscriptions! They will be able to do so without a single person ever signing up or watching a single show, because they're giving it away to approximately 250 million hardware sales over the next year alone.

4) That clown Eddy cue has nothing to do with this TV service - this is run by the Breaking bad producers who know how to run this business and based on the trailers I've seen they look like very high quality shows (will see if they are any good when they come out)

Eddy Cue is directly responsible for services initiatives. This is 100% under his domain.

 

[ipedro]

One thing missing from Apple since Steve died is the ‘why’. We get the what and the how but we rarely get the why. Why is Apple creating its own content? So they can charge people $5/mo is not an answer. Do Apple execs think there’s a dearth of good video content out there and Apple is best suited to fill that void? Because right now it seems Apple TV+ is nothing more than Apple having more money than execs know what to do with along with hardware sales going flat so execs are looking for any other way they can make money off existing customers. And then add in Wall Street being obsessed with recurring revenue streams aka “services”. To me the whys are all financial which I’m not sure makes a great product.

Why did Apple create their own software? Why create Numbers, Pages and Keynote when Microsoft Office offered the industry standard for Mac and iOS? Why create apps when third parties already make apps? Apple has always been about an end to end experience, “the whole widget” as Steve Jobs used to say. Today, a substantial use of Apple’s devices is watching video. Content is the software of today’s computers. Like software, Apple is going to make its own. Apple is producing the whole experience.

 

[lazyrighteye]

One thing missing from Apple since Steve died is the ‘why’. We get the what and the how but we rarely get the why. Why is Apple creating its own content? So they can charge people $5/mo is not an answer. Do Apple execs think there’s a dearth of good video content out there and Apple is best suited to fill that void? Because right now it seems Apple TV+ is nothing more than Apple having more money than execs know what to do with along with hardware sales going flat so execs are looking for any other way they can make money off existing customers. And then add in Wall Street being obsessed with recurring revenue streams aka “services”. To me the whys are all financial which I’m not sure makes a great product.

While certainly not new, this is an interesting observation - with relation to the topic at hand. Thematically, I agree.

For me, The Why was THE foundation from which Apple was pushed. It seemed (or they positioned it to seem) to drive everything they did. And one of the reasons I was drawn to them back in the day. They were the anti-establishment, brazenly flying under the radar. They didn't make and sell computers. They made and sold a belief system. Fun times, no doubt. But they're not punk-ass kids anymore (pros/cons). Big boy pants time. They have grow from anti-establishment to establishment. Their continued success henges on them effectively adapting to the new realities that comes with consistently in the "most valuable company on the planet" conversation.

Apple is (or has always been) best when addressing an unmet need of [insert market here]. Not first to market, but best to market, is where they shine. Has proven a winning formula spanning decades - which is mind-numbingly unfathomable. That said, I'm struggling to see a news aggregate (News+) or entertainment company (TV+) as leveraging that proven formula. What are those services adding that I didn't know I was missing? What does News+ offer me that regular ol' News isn't satiating? I can't help but feel shades of Ping. I don't know. I don't run ****. They're obviously doing something right. Just seems some oddities are afoot.

 

[DEXTERITY]

You can't watch TV on a Watch.

yeah, I’m aware

 

[kazmac]

So if I buy another Mac can I opt out of AppleTV+ (Cancel & Not be charged once the year is up).

Will not watch and certainly do not want (Like every other Apple service except buying and renting the occasional movie, old tv episode, or song).

I'll eventually subscribe to Disney+ for some Star Wars and Marvel content (Though I'd rather buy seasons outright).