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There is already an entire ecosystem of assistive MagSafe accessories that serve this function, most of which also don’t require removing the accessory to charge the phone, at around 25% of the price. The obvious, cynical sales pitch here is the “designer” label.
I don't see the issue with the design at all, that you seem to. It looks like a good product for what it is designed.

The only issue is to have a known designer make it as a limited, anniversary product, slap her name on it, and mark it up. But the product is right in line with her other products, so it's really not that surprising.


(if you're somehow offended by this grip, check out her other cases... and toilet seats)
 
It looks 100% exactly like the brackets we have on IV poles here at the hospital I work at. Just needs a set screw. They even have that recycled plastic look.

Inspired by modern sculpture, my ass; it was inspired by Stryker and STERIS. 😂

I used to work at a mental hospital and it looks almost exactly like the waterproof flooring we had installed in the patients en suite bathrooms, just a lighter shade of blue.
 
Due to manufacturing volume, probably made for less than a $1 via injection molded process but sold for $69.95 because customers like to be ripped off.
Gotta love ripping off people with disabilities. They are often known for being the richest people in our society who love buying high-end fashion accessories.
 
I’m starting to get into these. lol I want whoever is smoking enough £h!t to come up with these accessories to take a stab at the macbook air. 😂
 
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It is remarkable that a company known for such precision and restraint can also approve something that looks this clumsy. The accessory feels more like a student sculpture experiment than a considered design. I genuinely wonder what Jony Ive would think if he saw it
Simple solution, don't buy it and move on!!!!
 
I Give it 2 days before someone copies the design and makes it available to 3d print.
Remember when people began copying the icon of this absurd app?

i_am_rich.jpg
 
There are extra processes to make it work with MagSafe. Not saying the margin is not still high, just pointing out that $1 won’t cover it. The magnet probably costs more than the moulded part.
K. $4 BOM cost then. Including labour.
 
Because so many people who struggle with accessibility issues are famously flush with cash with which to spend $70 on lumps of $2 in silicon rubber?
 
We care deeply about the disabled community and want to ensure they can enjoy devices like we are able to. We'd like to help support them by selling a $60 accessory.
 
To be fair, there isn't an Apple logo on the product...it's a Hikawa brand product being sold at the Apple Store. I'm sure grocery stores sell food you might find repulsive, but do you blame the store?
Oh come now. Apple only ever sells a few very specifically curated products in their stores, and they advertise even fewer. This isn't some random cardboard iPhone case being sold at Wal Mart.
 
Gotta love ripping off people with disabilities. They are often known for being the richest people in our society who love buying high-end fashion accessories.
Anyone who's ever seen the price for a wheelchair, prosthetic leg, or even a shower-seat is very well aware that ripping disabled people off is a centuries-old tradition.
 
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Anyone who's ever seen the price for a wheelchair, prosthetic leg, or even a shower-seat is very well aware that ripping disabled people off is a centuries-old tradition.
Actually this piece of junk will not even be sold to physically disabled people.
 
Simple solution, don't buy it and move on!!!!
You probably noticed from my original comment that I have no intention of buying it, so you do not really need to point that out, though I appreciate the suggestion.

The point is that when MacRumors posts news about a new accessory, it is normal for users to share their impressions and opinions about it. That is literally what these threads are for.

If reading opinions that you do not agree with feels bothersome, maybe it would be easier for you to move on rather than getting annoyed by other users simply discussing the product.
 
Perhaps someone who has difficulty gripping an iPhone but wants to use one?

I do think it is overpriced.
There are already a billion accessories to help grip an iPhone which are not (1) so ugly; (2) blatantly appealing to some "designer" nonsense"; and (3) crazily overpriced.

So no; the "we are nice to the crippled" argument does not work here.
 
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