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Apple Launches 'Submerged' Short Film for Vision Pro, Outlines Upcoming Content
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I wonder what it is about this topic that makes the Apple Vision Pro Defense Team on MR come out this much.
Every other post is people congratulating each other on their purchase because Apple released a video not even 20 minutes long.
Every other post is people congratulating each other on their purchase because Apple released a video not even 20 minutes long.
IMO it's pretty clear that the current Vision Pro is just a developer kit so that Apple can continue working on their AR OS in the real world to get some real usage feedback.
You can only work on something in a lab for so long before you need to get it out in the wild to test your assumptions, otherwise you're building blind.
If Apple was going for mass market adoption, they would not have released it at $3500 with almost no content for it.
This video serves as a showcase for the AV experience that is possible going forward. It's simultaneously a teaser for consumers and an invitation for creators to consider the future of AV content.
You can only work on something in a lab for so long before you need to get it out in the wild to test your assumptions, otherwise you're building blind.
If Apple was going for mass market adoption, they would not have released it at $3500 with almost no content for it.
This video serves as a showcase for the AV experience that is possible going forward. It's simultaneously a teaser for consumers and an invitation for creators to consider the future of AV content.
I wonder what it is about people defending and enjoying Vision Pros that gets you worked up
PS. I don't own a Vision Pro or have ever even tried one. Until I have some first hand experience with one, I will withhold judgement either way.
Do people keep their SmartPhones for Instagram?
What kind of answer do you expect to get with such a short potentially offensive question?
Of course people are buying things for various reasons.
I use my AVP for many things including media consumption as I do with my iPhone, iPad and MAC and Apple TV - all have their merits and sweet spots. A device without a keyboard is probably not the best device for intensive spreadsheet editing let alone for writing a novel or making floorpans for the next skyscraper.
However I do see many use cases in my daily life and in the evening I use it occasionally for ( immersive ) films - as I do with my SmartPhone - this is mainly a communication device in my company for teams and google meet or other communication APPs but waiting at a doctor or in a cafe for friends I use it also for media consumption.
These kind of questions is simply misleading and shows more about the asking person and its way of thinking. We're all interested in things that bring joy to our lifes. What's wrong with using a device that does that and get's work done?
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with the exception of the word "just" I fully agree - this is their 0.9 version of a product - and this kind of new value proposition needs that kind of early access for content creators and developers to have a starting point.
There will never be a worse Apple Vision Pro - it'll only get better over time - the next one will probably feature a M5 2 Nm SoC with lots of horsepower at a minimum power consumption.
wholeheartedly agreed - that's why we see it now and not in 2027 - btw - we all could be dead by then - thus better early than later - I couldn't car less about the pricing for something I like - needless to say that I spend much more money on other things - just bought a travel 4 k projector ( LG Cinebeam Q ) and some nice beats Pill 2024 stereo speakers - amazing value for the money and in a few years all projectors will have 4 k for a fraction of the current pricing - unfortunately i live today
content will come as the tools for creating it will be more affordable - chicken and egg problem - they did it right IMHO
yes and this showcase has been done really nicely - good enough for sure to attract top notch film makers to explore that kind of possibilities.
I remember Stanley Kubrick filming Barry Lyndon with a NASA lens that was developed for completely different purposes but he wanted it for filming with candle light wide open at f/0.7 - a lens that has never been built ever since.
Or James Cameron that waiting until technology was good enough to film Avatar.
All have one thing in common - turning edge technology that makes things possible - these films would not exist without the technology they are using and this applies form many genres and films where new technology enabled new story telling - it does not mean that everybody will like it though.
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Surely once the production pipeline improves then all major studio films will be made in this format and then can be adapted for whatever different medium is required. Like iMax or 3D movies are currently.
One of the first ever done photographs neither impressed in image quality nor in composition and yet it was immediately clear that this could change everything.
Now we have even impressive quality and only a bit better acting and story line are missing.
Either the envisioning or empathy what could happen have been lost or people are simply bashing things they perceive as too pricy for them.
Get a real life and enjoy yourselves. In case the AVP at the current status is not suitable for whatsoever reason for you don’t waste your and our time and look for something much cheaper.
In five or six years from now we’ll all can look back at our comments and some might be very cringy to say the least.
I never went on a Ferrari discussion telling Ferraristi that their cars are too pricy - I simply bought myself 12 years ago a ( used ) Porsche and that’s totally fine - understanding that buying one is the cheapest part moving forward in time. It had an engine damage and the cost could easily exceed € 15 .. 20 k - currently waiting for a call from the garage with the estimate cost.
While I am incredibly impressed with this short film, I think dramatically smaller-scale productions would be nice purely from an "add as much content asap" standpoint. One-on-one interviews, one-act stage plays, and intimate musical performances released on a regular weekly schedule in this format would be nice for early adopters, without requiring a practical submarine set and a water tank.
I'd love to see Apple push this format asap so that the hunger is there when the camera and workflow can be brought down to prosumer prices. All previously-existing VR180/360 videos are disappointing in visual quality and comfort compared to Apple's immersive video format.
I'd love to see Apple push this format asap so that the hunger is there when the camera and workflow can be brought down to prosumer prices. All previously-existing VR180/360 videos are disappointing in visual quality and comfort compared to Apple's immersive video format.
I'm glad they do. It's refreshing hearing about interesting and well executed AVP applications. Sure beats the reflexive moans about AVP being a flop, having no useful uses, etc, laced with trite characterizations such as "Apple Vision Pro Defense Team."
Some people are smart, inquisitive, able to dream, have healthy imaginations, and can quickly see the uses and utility of AVP, and its potential. They've put their money up and are reporting what they discover. Among other things from Apple, that's what I like to read about when I visit this forum. And what will likely motivate me purchasing an AVP. Hat-tip to them all!
Sure beats the sad daily negative drumbeat of others that are only able to complain due to not seeing its (and other Apple tech) potential.
That will come once the Blackmagic URSA Cine Immersive went into serial production.
Right now the cost of required gear is so prohibitive that only higher tier productions make sense. You'd not shoot a family hike with a $ 100 k Hasselblad digital medium format camera weighing 5+ kg - would you?
There is no cheap way to shoot this kind of videos and the gear is sparse to do that - I understand Apple reserving this gear for very special things until Blackmagic has the probably $ 25 k all in one camera ready for usage and the workflow has been optimized.
You all don't seem to have budget responsibilities in your engagements?
My boss always expects me to deliver the business case with my projects being able to defend it in front of the top management why we should do my projects instead of others.
I guess even the haters would love to see more content driving the need up and the prices down - which will eventually happen in several years from now.
I guess it is simply not feasible right now until we have a stable and workable workflow on a reasonable cost base for gear but most of all reliable gear that does not require a load of technicians to master it but 'only' good craftsmanship from a camera man/woman
Yes - for very good reasons - there is no gear that can do it in one go. Did you ever look behind the scenes of the Lord of the Ring and more important The Hobbit? The gear alone cost him a fortune - I guess he spent $ 30 .. 40 M for cameras alone and rented another 20 .. 30 cameras additionally from RED and invited the 3D setup himself to record it in 3D - the films are nothing short but gorgeous - yet he spent a fortune for simply crafting the setup - that's not sustainable for hundreds of film crews around the globe - even not for Apple.
Think about it from a cash-flow perspective. Apple has probably spent $ 15 .. 20 Bn on the base work - some investment has to come from normal content creators inviting in this platform.
That will happen over time - I am pretty sure
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Well, they do have The Weeknd, who to this day still has the most successful single of the 2020s, or in billboard hot 100 history.
You make it sound pretty grandiose, but the positive reaction to this content drop is pretty much showing what's wrong with the AVP, from my point of view.
You are talking about dreams and imagination and utility and potential, but all Apple has to show for the AVP is Trillion Dollar Company Produces Content for You to Consume.
The AVP does not enable you to do creative work that you couldn't also do on a Mac or even an iPad. Its most prevalent use case is watching Cook's Apple TV Plus offerings. This is a pure consumption machine - and as that, it's pretty hard not to depressed about the future of human cultural achievement.
I would like to believe we are more than just pigs eating corporate slop.
Thank you for helping to make my point up above.
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Hi. Your opinions are very interesting but I'm finding your font very hard to read. Is there any way for you to post using the forum's default font? If you can't do it for technical reasons, I understand, but just thought I'd ask. Thank you.
This strikes me as somewhat contradictory. In the first sentence, you seem to suggest that VP can be used to do the same type of creative work we do on Macs and iPads. But then you go on to say VP is a pure consumption machine. Well, if it was a pure consumption machine, you couldn't even do the work we do on Macs and iPads. I think you meant to say that the drawbacks of working on the VP is so great that it might as well be a pure consumption machine.
And I do agree that there are many drawbacks to the VP as it currently exists. But what I see with the VP, and more generally with the field of VR/AR, is technology companies struggling to create a new type of technology, and keep coming back with more improved versions despite setbacks and being derided as appealing only to a niche market. I see no reason to get depressed over human cultural achievement just because they haven't quite perfected the device yet.
Because really, even if the VR/AR device never achieves mass market appeal, that's just a small bip in the entire scope of human cultural achievements. There are plenty of other things in the world to get depressed over, but this just isn't it.
That's one of the reasons I keep mine but not the only reason.
We literally have the devices, LOL — not that hard.
I thought it was great.
I agree with the remarks on the acting and finishing too soon etc, but it felt pretty special, and definitely a glimpse into the future.
It was exciting to be a part of something from the very beginning!
I agree with the remarks on the acting and finishing too soon etc, but it felt pretty special, and definitely a glimpse into the future.
It was exciting to be a part of something from the very beginning!
I’ve watched all of the immersive videos on my Vision Pro and they look amazing. But the clarity and visual quality of submerged is just unbelievable.
It feels like a play with real people in front of you, kinda odd but very impressive.
A glimpse into the Future of entertainment for sure. 😍
It feels like a play with real people in front of you, kinda odd but very impressive.
A glimpse into the Future of entertainment for sure. 😍
Spot on - I also wouldn’t want to jump on the bandwagon when it‘s done and mainstream
Yes - definitely a glimpse into the future - yet it can be enjoyed now. Watched the film yesterday evening again and saw many new and interesting aspects going on in the scene that I did not see the 1st time.
This will open a totally new story telling.
Cant wait to see what clever film makers will craft with that media in the future
It feels very strange to be old enough to realize that many people haven't had to deal with being true early adopters and it has been so long that they apparently don't even know what that actually entails.
That gear that is "necessary" is the gear that allows them to produce the movie in VR, and production is usually considered necessary for a movie. The story doesn't have to be written around maximizing spatial effect, but it wouldn't be a VR movie if the gear cannot produce a spatial effect.
Henry Ford never knew how lucky he was to have predated social media. I can picture all the posts that would have told him how horses were cheaper and could do more, and the others asking why he hadn't first built a highway system and more gas stations before introducing the Model T. (That said, there was some other stuff he actually did deserve to get grief over.
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