This is embarrassing , apple uses an image of a lightning cable for a usb-C recall.
http://www.apple.com/support/usbc-chargecable/
What heck is happening at apple? One would think of all people they would
Know thier OWN products, and on a recal page....
I like the idea of mailing out a cable, but to last known address without confirming it is current? I certainly hope that isn't the case.
But given that about half the world received Mac and iPad charging adapters (wall end) that fail in a most horrible and life threatening way (electrocution), the company couldn't be bothered to send an email to all affected customers.
(For God's sake, Apple knows each and every affected customer because each time the device connects to an apple server, it is broadcasting AppleID and device s/n. It would be trivial for Apple to both send an email to that address and put a pop-up on the screen informing the user to check their email, or to just lead them into a page that confirms mailing address and prepares shipment of the replacement adaptor. Apple doesn't even know which devices are receiving replacements in exchange because Apple retailers are not required to enter a s/n into an Apple database to track completion rate. Customers could be incentivized to provide this info by giving them a 5$ iTunes credit. To do all that is necessary to have a clean, traceable, happy safe customer recall would cost less than a few percent of last qtrs profits.)
Whoever runs Apple's recall operation should be fired and their boss as well.
There is a lot of stupidity and mistakes happening in that corner of the company. They seem to be running it like a threadbare mom & pop shop, striving to minimize cost and risk of class actions, as opposed to striving to maximize customer safety and satisfaction.
They should hire me and get automotive industry recall management competence geared toward customer protection, satisfaction and delight.