Apparently, you have not kept up with how those automotive recalls have progressed.
Actually I have.
I'm talking about how to launch and ensure that the recall is comprehensive from the start and how to ensure that the majority of recalled articles is remediated.
Auto makers are lucky to reach 70-ish % recall rates because customers are too lazy to bring vehicles back; that they even reach that is due to legislation mandating how auto recalls are handled. The legislation itself doesn't help to achieve higher numbers because it doesn't prevent unremediated vehicles from being relicensed or retitled after a sale (it was only recently that legislation was changed to make it illegal for dealers to sell vehicles with open recalls.). This is a question of political will vs automakers lobbying to avoid changes from the status quo (i.e. Avoid a 43% increase in their annual recall costs due to 100% remediation.)
The difference between the boundary conditions for remediating an Apple product and a car are profound. Virtually every car repair requires a mechanic and a dealer's garage, folks that don't live near a dealer must go to where the repair can be done. Almost every Apple recall remediation can be handled via free postal courier. (Laudably, a few years ago, a Hyundai safety recall under then CEO John Krafczk gave customers a gift card for their inconvenience; John's now been recruited to head Google's car project.)
There have been notable cases where OEM's have done a less than admirable job in deciding, informing, following-up, performing, and closing recalls with both customer safety and satisfaction.
The poor performance of any given OEM on any given issue, whether there were failures to act, minimizations, lies, cover-ups or incompetence, or weaknesses in the controlling legislation or NHTSA oversight are good examples of TGW's and things for Apple to avoid, but none of these can ever be a valid excuse for Apple's less than benchmark performance in handling recalls.
Apple has perhaps the most favorable boundary conditions for giving a customer a peerless recall experience, one that would be magnificently sticky in terms of customer surprise, delight, satisfaction, and word of mouth advertising. Instead we see recalls that are incompetently incomplete from the start, and even those populations handled in a very middling and cost driven way.