Because no other company wants to make as much money as possible. Because no other company has advertising and marketing departments involved in marketing spin for their products. This only happens at Apple.
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Apple Launches 'Why There's Nothing Quite Like iPhone' Web Campaign
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I know this was introduced quite slowly by Apple, so it's often ignored, but I just love how they use javascript for all those little animations. Rarely see that anywhere else.
Looked at this site on my 10" iPad in portrait mode.
Text was tiny and hard to read on the bright backgrounds.
I miss Scott Forstall. He knew how to make iOS clear and friendly. Ive doesn't have a clue.
Text was tiny and hard to read on the bright backgrounds.
I miss Scott Forstall. He knew how to make iOS clear and friendly. Ive doesn't have a clue.
I was following you until this.... Then I realized. "Wtf am I wasting my time reading this manic long winded post"
for the love of everything, stop calling the phone magical. we're not cavemen.
Literally every company's main goal is to make as much money as possible. And everybody sees this is being done, I hope. Most people even see this happening in every company, so they are one step ahead.
In terms of fluidity and interactive graphics, I think it's well done.
The best advertising moves you by telling you the truth.
Apple, throughout their entire history, when effected by the helmsmanship of Steve Jobs, or his successor, Tim Cook, has strived to suit the user. … That is their magic, and that is why this advertising program is true. … Not empty ad words, but the plain unvarnished truth.
Apple, throughout their entire history, when effected by the helmsmanship of Steve Jobs, or his successor, Tim Cook, has strived to suit the user. … That is their magic, and that is why this advertising program is true. … Not empty ad words, but the plain unvarnished truth.
Because no other company wants to make as much money as possible. Because no other company has advertising and marketing departments involved in marketing spin for their products. This only happens at Apple.
Apple is getting closer every day to becoming the first company to be worth a *trillion* dollars. at what point do you call it a day and maybe give something back? personally i dont think it would eat into the profit margins all that badly to get a little more legacy product support past bug fixes every september refresh....
And do you think Apple is purposely not doing this so they can have a higher profit margins? Because providing poor customer experience is a surefire way to get people to continue buying your products and therefore increasing your revenue and profits?
Of course they do.
So why do we have so many here, that read this and don't realize it, and make comments about how warm and loving Apple is for saying these things, like your loving grandparents, when it's just Apple marketing employees spending weeks coming up with these fake statements about care and love.
Exactly and that's why the mirage has continued to last for the past 8 years and counting and people are anxiously awaiting for the next iPhone.
for the design complainers: you guys know that it isn't Ive who is doing all this, but a team as a whole, and a lot of other executives under him? Its funny how everyone is saying its either Ive or forstall... Besides, iOS 6 and below look pretty dated, now that Google has elements, Microsoft has Metro and so on.. just as OS X Cheetah looks pretty dated now..
its a natural progression - either you like it, or you don't... the stitches and leather times, the "real life" icons and so on, aren't needed anymore - people are used to these interfaces now, so there is no need to resemble real life objects. Instead its all about minimizing the design, and focus on the content the interface presents. I for once think they do a good job at it, without too much unneeded gfx effects like android has.
its a natural progression - either you like it, or you don't... the stitches and leather times, the "real life" icons and so on, aren't needed anymore - people are used to these interfaces now, so there is no need to resemble real life objects. Instead its all about minimizing the design, and focus on the content the interface presents. I for once think they do a good job at it, without too much unneeded gfx effects like android has.
It wasn't so magical when I couldn't just drag an mp3 into my music on my iPhone the other day. IIRC, I used to be able to do that on the multiple computers I use on previous versions of iOS.
Perhaps I'm just old and senile and forgot how to do it. Or perhaps it's a dang nightmare to do that simple task now.
Perhaps I'm just old and senile and forgot how to do it. Or perhaps it's a dang nightmare to do that simple task now.
I assume people see the advertising as the face of the company, like going to a job interview and performing well because of practice and attention to detail.
BTW, your name looks familiar - from a site I visited for 20 years and recently got banned from - for having an open mind and expressing my opinion.
I kinda like this new campaign. It's written the way I would promote iPhone to others. Well, not with the 'magical' stuff and all, but how easy-to-use iOS is, how great the camera works without having to know about things such as ISO, ISP etc. And how much Apple cares about security and privacy (some people still complain that they're as worse as Google, but I don't agree with that). It's just everything combined: what iPhone makes a true iPhone.
That's the way I think about it, deal with it
That's the way I think about it, deal with it
Just fix the bloody bugs that haunt iOS8.
Magical it isn't and hasn't been for a long time.
If only the App Store weren't the crashiest app on iOS and OS X... :-/