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"And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."

And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, shine, and know your shiny phone will get them. And be shiny with them. For shiny years. And shiny Tim will lead shiny Ive into designing more shiny items for the shiny future. Shiny is the new shiny.
Ame... Shiny.

PS Check out the shiny exclusive video on the shiny Apple Music from shiny Pharrell Williams. "Shiny" from his shiny new album "Shiny". For the shiniest experience listen it in the shiny Beats and watch in on the glos... shiny iMac screen.
 
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?

...

Apple needs a savior more than never to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.

It's posts and beliefs like these that reminds me why an argument even exists. It's people like this who agree with companies like Google and Samsung that more is better. Just because the thickness is more, there is more "customizability", more pixels, the phone is bigger, there is more RAM, there is a "Octa-Core", etc that the phone is automatically better. The sad truth is, no. Just no. It's really difficult to deny any of the claims here. Samsung and Google are finally waking up after their short era of thinking they had a chance. The Galaxy S6 Edge is hideous, Android M will(like it or not) never take off, and Apple is steadily taking over more of the market.

Yes, I agree with you. This ad is disgusting. They intentionally tried to make it "intimate" and made it sound like it was written by a two-year old. But everything is true. No one would trust Samsung would your fingerprint or Google with your anything. Apple is a company devoted to making devices for people to be able to use easily and powerfully. They're not a data company that makes almost all their money by selling user data.

iOS 7 is not a, um, "design Holocaust", because its animations and fluency and simplicity allows users to focus on what's important. Skeuomorphism is the mentality of people that are afraid of change and advancement. And, despite the opinions of the few Samsung fanboys and late adopters, the Apple Watch is not a fail. It is a clever little device that makes life easier, which 75% of smartwatch owners want, and 92% of Apple Watch users love.

As for the new Macbook, I completely agree. And the new iPhones are examples of how Apple is better than other cellphone companies. Apple could have slapped a 5-inch display on an iPhone 4 and called it a day. But Apple and the brilliant design team have a compulsion to drive technology forward. It was this compulsion that not only kept the iPhone relevant and good, but drove the whole market forward. No matter what you say, Apple redefined almost all markets. We would not have Mac OS, Windows, or GNU/Linux without Steve Jobs taking the GUI and mouse concepts to the market(even though he may have not come up with either of those ideas). Phones would still have crappy UIs and plastic keyboards if Apple had not pushed the capacitive touch device forward. Apple's margin for highest percentage of OEM is growing.

I know you'll say that Apple copied Samsung's bigger screen "revolution", but even with the original Galaxy phones flopping, Samsung did the only thing not could think of: iPad-ifyng everything. The truth is, Samsung doesn't have any original ideas, and their execution of Apple's ideas is, flawed at best.

So,
Apple needs a savior more than never to save it from the imminent and unavoidable disaster

I would beg to differ
 
I just have a bugbear on illegible text obliterated by garish backgrounds.

You just insulted Jonny Ive's entire philosophy! :eek:

It's like the new dark mode Spotlight. In case you can't tell, there is text next to that album art!
Screen Shot 2015-07-24 at 10.34.04 PM.png
 
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Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?

Apple's new design language can be summed up by comparing it to dressing a perfectly grilled Nathan's frankfurter with ketchup. Think about it.

It's regrettable that Jony Ive holds any sway over design. The mere fact that he is in any way responsible in conspiring any facet of design means Apple will have one less sale: Me. And if he keeps up with the magical shrinking iPhone he'll further drive people away from iPhones to something far superior like Samsung phones with 3 gigs of RAM and Exynos 7420 octa-core, and a massive battery, all in a light-as-a-feather glass and metal body.

Just what the hell has Ive done recently? The design set by iOS 7 can only be described as a design holocaust. The flattening of UI elements into generic and unadorned shapes and the reliance on vivid Fisher Price colors is the mark of a design apostate. The trick to great UI design? Ornament that sucker into oblivion. Or rather obviousness. I write all of this with care and concern for a company I greatly admire but have doubts about when I see Microsoft, Google, and Samsung simply outshining and outclassing Apple in nearly every front. By having Jony Ive as the arbiter of taste at Apple we can be assured that iPhones will continue to embody the thinner-at-the-cost-of-battery-life design for many years to come. Not to mention the complete**** that is the Apple Watch. When you consider the new Macbook and Apple Music, this new Apple has confirmed what analysts and tech pundits have known all along: at the new Apple, there could be nothing new nor clever under the sun. The design sensibilities fostered under the Jobs regime has not endured well at Tim Cook's Apple.

All Apple had to do was outfit the MacBook Air with a Retina display and what did they give us instead? A wholly new architected piece of machinery that is about as feature complete as an iPad. Whoever asked for such a contraption? Not me. Not anyone I know. As for the iPhone, I can't believe what they've done with it. Thinness is not a feature. A phone's thinness has no direct correlation to the ease of one-handed use. All Ive and his team had to do was take the iPhone 4 and stick in a five-inch display and call it a day.

I tell you my brothers and sisters the Apple orchard is quickly becoming the Mobro 4000, doomed to drift endlessly in the economic sea as a mass of garbage that no one wants. The thinner they make the iPhone the more they are making me want to take a pilgrimage to a grander place of Androids and superior Korean design ingenuity.

Apple needs a savior more than never to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.


You remind me of the fanatics that used to call for Steve Jobs' head every time he made an unpopular decision. Like killing OpenDoc, the floppy drive, or Classic MacOS, or creating a desktop computer that was translucent and made out of "Fisher Price" colors that looked like a toy, or spending the 2007 Macworld keynote talking about iPhone and "neglecting" the Mac. Yes, people called Jobs a kook about a million times throughout his career. And now you are the same ones saying that he was the only thing keeping the place together. You're directing that old anger towards the new figureheads at Apple, Jony and Tim

It's pretty funny. If you've been following Apple for a long time, then you should already know what they do. Bold, divisive things. If Apple is getting this kind of a response out of you, then I feel even more confident that they're doing the right things. Apples initiatives have NEVER been greeted with open arms by the enthusiast part of the fan base, it's always been mired in controversy.

For the record, Jobs himself even began to doubt their UI efforts before he passed. It's in a book called Design Crazy. An Apple employee shared that Jobs said something along the lines of, "I'm beginning to wonder if this is too much. It feels like we need to go back to something visually simpler"
 
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Wow!

What a bunch of pissed-off crybabies.

Didn't like?

That was precisely the point.

To burst the bubble of the people that live in a world of illusion.

That's right, what countless frustrated 12 year old told you on the Internet, it is true.

The iPhone only has 1GB of RAM, and X size battery, and then it will crash and burn, and YOU WILL DIE.

Or that it's made by slave children in China, and Tim Cook, as the President of People's Republic of China, has to save the children of their country, from Xi Jinping, the CEO of Apple.

Because Apple uses slave labour, no-one on Android, selling feature-rich phones at extremely low prices, can be capable of using cheap child labour! Ever!

So, well done, Apple. I know you read Macrumors comments. All nice, actual people interested in future Apple products here.
 
on the page where it talks about apple pay, "We can't see it, 'They' can't see it. " Not even you can see it."

I almost burn my retina and can't see it with this color :D

upload_2015-7-24_19-42-51.png
 
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cook alway dream big but do small

he always said

next iphone will blow every body mind
result ( 5C )

we have some cool stuff show you
result ( apple watch )

we do the best amazing thing
result ( 6s and plus )

2015 fall

we try last energy to build super thing

bam ( iphone 6S )
same same same same same
100$ pr higher
 
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Are you suggesting ignorance is the reason why 80% of the world uses Android? ;)
I said no such thing. Most purchasers of both iOS and Android products know very little. Ignorance is actually the norm when you really take a good long look at the world. I mean, I know next to nothing about cars. That's why I trust other people to tell me what to buy. Not good, certainly, but life is too short to spend time learning about something you really don't care about...
 
magical.... is that what happens once it's jailbroken?
No, it's so magical that all of the magical and basic features that EVERYONE have been used to use on the phones that have had those things for the last decade have disapeared on the iPhone.

And i actually find the word magical and ease of use on iOS pretty funny after watching this.


Again, if you are an average person into technology, you will find the same thing talked about in that video to be a pain in the ass. Every person i know personally that are using more of those things that are talked about in the video says the iPhone is painfull to use.

So again, magic / magical isn't the word i would use if you really want to show how good your products is. One person that made a post here earlier said it perfectly.

I have a better strategy: How about you get back to making superior products, let the products sell themselves, and speak confidently and matter of factly of this product superiority (which is no longer the case with many Apple products, sadly).

Cook prefers inferior product, cost-cutting measures, compromise, and a heavy dose of marketing speak to cover up for the deficiencies.
 
Apple is now realizing something I found out a very long time ago, a lot of their users are extremely stupid when it comes to tech as well as they are unteachable.

I'm not sure of "stupid" is the right word. Lots of doctors, teachers, builders, lawyers, engineers, elderly people and so on are not computer geeks and that doesn't make them stupid. They buy their devices to use for their personal needs and not to mess with them. For that reason they want their devices to do the work as simply as possible. And you are saying Apple have realized now what you have realized long time ago? Just lol. Simplicity is more or less part of Apples philosophy from what I have seen. Major part of the iPhone success is that they made it for everyone, and not just for the basement computer geeks with big optical glasses.
 
hmm, how come there are so many apple haters, all of sudden? :rolleyes:

Products haven't changed that much since steve jobs, other than the watch (and i personally think the watch is full of apple's dna, and somewhat steve's)... products are years in dev anyway, and i remember something about steve had a finger on the product pipeline 4 years ahead:
https://www.macrumors.com/2011/10/07/steve-jobs-leaves-apples-pipeline-with-four-years-of-products/

Companies like Apple, have for most part planned long ahead.
 
I'm not sure of "stupid" is the right word. Lots of doctors, teachers, builders, lawyers, engineers, elderly people and so on are not computer geeks and that doesn't make them stupid. They buy their devices to use for their personal needs and not to mess with them. For that reason they want their devices to do the work as simply as possible. And you are saying Apple have realized now what you have realized long time ago? Just lol. Simplicity is more or less part of Apples philosophy from what I have seen. Major part of the iPhone success is that they made it for everyone, and not just for the basement computer geeks with big optical glasses.
Stupid is probably not the best word but I was only taking about tech, not stupid as human beings.
 
No, it's so magical that all of the magical and basic features that EVERYONE have been used to use on the phones that have had those things for the last decade have disapeared on the iPhone.

And i actually find the word magical and ease of use on iOS pretty funny after watching this.


Again, if you are an average person into technology, you will find the same thing talked about in that video to be a pain in the ass. Every person i know personally that are using more of those things that are talked about in the video says the iPhone is painfull to use.

So again, magic / magical isn't the word i would use if you really want to show how good your products is. One person that made a post here earlier said it perfectly.

The guy in the video is talking more about getting a iPhone as a replacement for a dead Galaxy phone ( given to him as until his contract is up). So he is complaining about not using his Google apps so he is talking about changing operation os and expecting sympathy!
 
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Apple needs a savior more than ever to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.

I hear you brother.

All those 74 million customers that purchased an iPhone in Q1 2015 and the other 61 million in Q2.

I think you're right...

Apple is definitely doomed.

[Edit] - I'm pretty sure it's not Apple that needs a saviour:

http://www.forbes.com/sites/gordonkelly/2015/05/20/samsung-galaxy-s6-bad-sales/

http://uk.businessinsider.com/samsung-galaxy-s6-sales-2015-5?r=US&IR=T
 
Now that's very unique goal for a giant company!!

Nope, it's the goal of every company generally.

What amazed me is that many Apple fans can't accept that, and think Apple do things for the Good of Mankind in general.

Then, when another company see's public buying Apple products, they take on some of those Apple style/design cue's as it's obvious that's what's selling, and, as we say, a business wants to make money, and then people here slam them for it.

When in their shoes, the'd do exactly the same.
 
"That, above all, a phone should be absolutely simple, beautiful, and magical to use."

Nothing beautiful about those antenna lines!

I personally agree with you, but you can't ignore the fact the other companies are now copying those lines, and i know a person who bought the new huawei phone just because it was "like iphone, white with lines on the back". i swear to god i don't understand the hype either (i have the 6 plus) but the hype is real, people love it, other companies see it and make their phones just like that, too. it's crazy.
 
"Why there's nothing quite like iPhone." - Row of icons since inception :p.
 
That a phone should be more than a collection of features

Excellent jab at the competition. That's exactly how I feel about most Android devices, fill up the spec/feature sheet, ignore usability and customer support. One of the main reasons I'll just keep buying iPhones.
 
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What I don't like about this is that Apple are a company who's main goal is to make as much money as possible.

They than pay people a LOT of money to come up with items like this for marketing spin to sell the idea to the masses and drive sales.

Why can't people see this is being done?

Yes, unlike all the other companies on earth, Evil Apple uses marketing !
 
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