In terms of fluidity and interactive graphics, I think it's well done.
Sure.
Maybe I was a bit harsh. It is elegant. I just have a bugbear on illegible text obliterated by garish backgrounds.
In terms of fluidity and interactive graphics, I think it's well done.
They're obviously Disney sponsored.They need to drop the "magical" stuff. It's a phone.
"And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?
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Apple needs a savior more than never to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
Apple needs a savior more than never to save it from the imminent and unavoidable disaster
I just have a bugbear on illegible text obliterated by garish backgrounds.
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?
Apple's new design language can be summed up by comparing it to dressing a perfectly grilled Nathan's frankfurter with ketchup. Think about it.
It's regrettable that Jony Ive holds any sway over design. The mere fact that he is in any way responsible in conspiring any facet of design means Apple will have one less sale: Me. And if he keeps up with the magical shrinking iPhone he'll further drive people away from iPhones to something far superior like Samsung phones with 3 gigs of RAM and Exynos 7420 octa-core, and a massive battery, all in a light-as-a-feather glass and metal body.
Just what the hell has Ive done recently? The design set by iOS 7 can only be described as a design holocaust. The flattening of UI elements into generic and unadorned shapes and the reliance on vivid Fisher Price colors is the mark of a design apostate. The trick to great UI design? Ornament that sucker into oblivion. Or rather obviousness. I write all of this with care and concern for a company I greatly admire but have doubts about when I see Microsoft, Google, and Samsung simply outshining and outclassing Apple in nearly every front. By having Jony Ive as the arbiter of taste at Apple we can be assured that iPhones will continue to embody the thinner-at-the-cost-of-battery-life design for many years to come. Not to mention the complete**** that is the Apple Watch. When you consider the new Macbook and Apple Music, this new Apple has confirmed what analysts and tech pundits have known all along: at the new Apple, there could be nothing new nor clever under the sun. The design sensibilities fostered under the Jobs regime has not endured well at Tim Cook's Apple.
All Apple had to do was outfit the MacBook Air with a Retina display and what did they give us instead? A wholly new architected piece of machinery that is about as feature complete as an iPad. Whoever asked for such a contraption? Not me. Not anyone I know. As for the iPhone, I can't believe what they've done with it. Thinness is not a feature. A phone's thinness has no direct correlation to the ease of one-handed use. All Ive and his team had to do was take the iPhone 4 and stick in a five-inch display and call it a day.
I tell you my brothers and sisters the Apple orchard is quickly becoming the Mobro 4000, doomed to drift endlessly in the economic sea as a mass of garbage that no one wants. The thinner they make the iPhone the more they are making me want to take a pilgrimage to a grander place of Androids and superior Korean design ingenuity.
Apple needs a savior more than never to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
on the page where it talks about apple pay, "We can't see it, 'They' can't see it. " Not even you can see it."
I almost burn my retina and can't see it with this color
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I said no such thing. Most purchasers of both iOS and Android products know very little. Ignorance is actually the norm when you really take a good long look at the world. I mean, I know next to nothing about cars. That's why I trust other people to tell me what to buy. Not good, certainly, but life is too short to spend time learning about something you really don't care about...Are you suggesting ignorance is the reason why 80% of the world uses Android?![]()
No, it's so magical that all of the magical and basic features that EVERYONE have been used to use on the phones that have had those things for the last decade have disapeared on the iPhone.magical.... is that what happens once it's jailbroken?
I have a better strategy: How about you get back to making superior products, let the products sell themselves, and speak confidently and matter of factly of this product superiority (which is no longer the case with many Apple products, sadly).
Cook prefers inferior product, cost-cutting measures, compromise, and a heavy dose of marketing speak to cover up for the deficiencies.
Apple is now realizing something I found out a very long time ago, a lot of their users are extremely stupid when it comes to tech as well as they are unteachable.
What I don't like about this is that Apple are a company who's main goal is to make as much money as possible.
Stupid is probably not the best word but I was only taking about tech, not stupid as human beings.I'm not sure of "stupid" is the right word. Lots of doctors, teachers, builders, lawyers, engineers, elderly people and so on are not computer geeks and that doesn't make them stupid. They buy their devices to use for their personal needs and not to mess with them. For that reason they want their devices to do the work as simply as possible. And you are saying Apple have realized now what you have realized long time ago? Just lol. Simplicity is more or less part of Apples philosophy from what I have seen. Major part of the iPhone success is that they made it for everyone, and not just for the basement computer geeks with big optical glasses.
No, it's so magical that all of the magical and basic features that EVERYONE have been used to use on the phones that have had those things for the last decade have disapeared on the iPhone.
And i actually find the word magical and ease of use on iOS pretty funny after watching this.
Again, if you are an average person into technology, you will find the same thing talked about in that video to be a pain in the ass. Every person i know personally that are using more of those things that are talked about in the video says the iPhone is painfull to use.
So again, magic / magical isn't the word i would use if you really want to show how good your products is. One person that made a post here earlier said it perfectly.
Apple needs a savior more than ever to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
Than what?
Personally, I find statements a bit vomit inducing that a phone should be "Absolutely simple, beautiful and magical to use". Love my 6 plus, but ads like this make me want to kick my own as$ for having an iPhone!
Now that's very unique goal for a giant company!!
"That, above all, a phone should be absolutely simple, beautiful, and magical to use."
Nothing beautiful about those antenna lines!
What I don't like about this is that Apple are a company who's main goal is to make as much money as possible.
They than pay people a LOT of money to come up with items like this for marketing spin to sell the idea to the masses and drive sales.
Why can't people see this is being done?