Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

[MacRumors]

Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday.

Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today.

iPhone 12 and iPhone 12 mini in the new purple color will ship with iOS 14.5, according to Apple.

Apple continues to sell the iPhone 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the iPhone 12 mini and $799 for the iPhone 12 in the United States.

This story was part of our live coverage of Apple's ongoing "Spring Loaded" event today. Read our live blog for a recap of other announcements.

Article Link: Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

 

[acblue94]

::yawn:: let’s get some innovation.

 

[jonen]

Interesting to see an announcement like this. Bought an iPhone 12 at launch... what if I wanted purple?

 

[JPack]

Makes sense, the 12 and 12 mini are the weaker selling products.

 

[maerz001]

With touch ID in the power button!

ah na. Sorry. Color is enough for the pandemic

 

[ikramerica]

Would have bought this for my wife on VDay instead of white. Oh well.

 

[spacehippo]

Yes! I'm glad I waited to get one. Purple is my fev color, now I can upgrade.

 

[840quadra]

May have to get one so I can fit in at Paisley Park for my upcoming tour .

More on target, it is a nice shade and I like how they are doing more of these types of releases as opposed to annual-only release.

 

[CD3660]

It’s pretty.

 

[iGüey]

iPhone 12 PURPLE!! Who would say, right?

That IS a game changer! 🤣

 

[Royksöpp]

Lol this is just as meme worthy as watch bands.

 

[vladi]

Totally not Xperia 1II inspired

 

[Scottsoapbox]

This can't be! The interwebs already declared the Mini DOA!

Surely Apple is abandoning it because it was off projections during a pandemic which couldn't influence mobility form factors in any way. Missed projections people!!

 

[MrKennedy]

Interesting to see an announcement like this. Bought an iPhone 12 at launch... what if I wanted purple?

... then buy a purple one?

 

[WLSON]

Makes sense, the 12 and 12 mini are the weaker selling products.

Yes the iPhone 12 is the weaker selling phone ... lay down the crack pipe dude.

 

[JPack]

Yes the iPhone 12 is the weaker selling phone ... lay down the crack pipe dude.

Listen to the January 2021 earnings call before typing. The 12 Pro and Pro Max are the sales leader by far.

 

[PsykX]

With touch ID in the power button!

ah na. Sorry. Color is enough for the pandemic

This idea really has to go away, because it will not be done in the coming years.

As long as phones need cases to be protected adequately against drops, this is absolutely NOT a good idea. Most cases cover the power button.

 

[its93rc]

This is so weird...I love it. I miss Apple surprising us with random sh*t.

 

[Asarien]

This is so weird...I love it. I miss Apple surprising us with random sh*t.

Stop visiting MacRumors and you'll be surprised during every Apple event.

 

[Loughrey101]

This idea really has to go away, because it will not be done in the coming years.

As long as phones need cases to be protected adequately against drops, this is absolutely NOT a good idea. Most cases cover the power button.

Nah, other phones have it. Cases are not an issue as case companies will leave a hole for the power button rather thackeray covering it, very much like what they do with the alert toggle. TouchID is necessary and it is coming. It will come to with the iPhone 13 or 14. TouchID on the power button is already in the iPad Pro.

 

[Channan]

Makes sense, the 12 and 12 mini are the weaker selling products.

What? Do you think Apple is doing this to draw attention away from their more expensive phones so more people purchase the cheaper ones? 🥴

 

[JPack]

What? Do you think Apple is doing this to draw attention away from their more expensive phones so more people purchase the cheaper ones? 🥴

If every consumer could afford the Pro and Pro Max, Apple wouldn't need the regular 12 and 12 mini.

 

[Sasparilla]

Nice for Apple to add a color, beautiful and will be picked by alot of folks. Really unusual though. I think the 11 had purple as well.

Wonder if they had trouble with purple originally and finally got it right (like White was way back when)?

 

[B4U]

Totally not Xperia 1II inspired

It is so strange that I am not the only one!
And the Xperia 1 III is also going to have the purple.

 

[Channan]

If every consumer could afford the Pro and Pro Max, Apple wouldn't need the regular 12 and 12 mini.

What does that have to do with you insinuating that Apple only gave the 12 and 12 mini a new color because they aren’t selling as well as the Pro models?