Mhm, a lot of these commenters think, that as this is Apple, the richest company in the world, the biggest brand on the planet, they HAVE TO give free stuff for their employees( for being able to exist I guess), and this stuff can't be small, nice presents, it has to be worth THOUSANDS!! BECAUSE ITS APPLE!!
This is just some whatever random activity for their staff to "voluntarily" (I guarantee there is some pressure, like "we have to be better than that shop" or "we cant be last in this district" ) participate, if they want, and get some small, memorable prizes, if the end on top of the list at the end.