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Apple Leases Sunnyvale Industrial Building Near Rumored Car Development Site

jayducharme said:
I wonder if Microsoft will be getting into the car business now too. (I assume Samsung already has.) If MS does enter the market, the would-be Apple car could have an interesting ad campaign: "We crash less than Windows."
Click to expand...

It reminds me of this from years gone by.....

For all of us who feel only the deepest love and affection for the way computers have enhanced our lives, read on. At a recent computer expo (years ago) (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, "If GM had kept up with technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon."

In response to Bill's comments, General Motors issued a press release stating: If GM had developed technology like Microsoft, we would all be driving cars with the following characteristics:

1. For no reason whatsoever, your car would crash twice a day.

2. Every time they repainted the lines in the road, you would have to buy a new car.

3. Occasionally your car would die on the freeway for no reason. You would have to pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows before you could continue.

For some reason you would simply accept this.

4. Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.

5. Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive - but would run on only five percent of the roads.

6. The oil, water temperature, and alternator warning lights would all be replaced by a single "This Car Has Performed An Illegal Operation" warning light.

7. The airbag system would ask "Are you sure?" before deploying.

8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.

9. Every time a new car was introduced car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

10. You'd have to press the "Start" button to turn the engine off."
 
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StoneJack said:
As for Apple, I assume that their car will be more of Bentley type. This is Bentley concept car (though not electric, but hybrids will be available). Why Bentley? Because Ive is British and Bentley is an icon of British design (Bentley Bentayga). It is made of aluminium, has exceptional engine, 8 drive modes, and full suite of electronics. I would assume that is Apple makes a car, this will set an example of finest engineering for them. In addition, full car electronics from Apple would be amazing, including AppleWatch technology, Apple Car technology, all of their iPhone and iPad technology, all mixed and adapted for cars. Now, that would be something!

bentley-proposal.jpg
Click to expand...
All kinds of nope with this idea. With the presumption being Apple produces an EV, the more likely vehicle will be the dimensional equivalent of a compact, at most mid-size sedan. No matter the issues I have with Ive's design philosophy, I seriously doubt Bentley would be muse for Apple's design. Bentley makes luxo-barges, the Bentayga included. The i8 or i3 will probably have a ton more influence on Apple design than Bentley. All opinion of course, but Bentley inspiration makes little to no sense in the context of an EV.
 
Guys it's obvious. Apple --> Steve Jobs --> Tim Cook --> Pepsi --> "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”" --> John Sculley.

John Sculley is coming back confirmed.
 
Apple also has a recycle depot in kifer road. So maybe they are just expanding that.
 
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gavroche said:
When i read the prior articles about Apple's facility, and all the noise complaints and all that... my first thought was that this is very Sloppy for Apple. They go to great lengths to maintain secrecy.... so why would they have picked a location that is close enough to neighbors that they can hear engines and all that. Weird. Maybe this is to remedy that situation..
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That is my view. The neighborhood they were initially in is almost all upper class and mostly bedroom community with the occasional work at home Maverick in the surrounding blocks. However, being Apple, there is no such thing as a 9 to 5 schedule. Sure a lot of midnight oil was burned to make some internal deadline for executive or partner demo. All that noise upset those watching their NetFlix and YouTube into the evening. This new place is away from residential but most of all, not anywhere near a Samsung nor Google campus.
[doublepost=1456938209][/doublepost]
Thunderhawks said:
Even comes with intentionally buggy software to give wrong emissions reading.
Click to expand...

A good friend of mine whom works at a lot of automotive told me that the whole fake emissions readings was traced down to a single automotive consulting company in Germany that not only consulted to VW but other major German automotive manufacturers. Sure this is not done by a long shot.
[doublepost=1456938287][/doublepost]
yaxomoxay said:
Guys it's obvious. Apple --> Steve Jobs --> Tim Cook --> Pepsi --> "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”" --> John Sculley.

John Sculley is coming back confirmed.
Click to expand...

Kind of ironic but Scully is quite happy back in upper state New York and will be there for a long while.
 
anthonylambert said:
It reminds me of this from years gone by.....

For all of us who feel only the deepest love and affection for the way computers have enhanced our lives, read on. At a recent computer expo (years ago) (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, "If GM had kept up with technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon."

In response to Bill's comments, General Motors issued a press release stating: If GM had developed technology like Microsoft, we would all be driving cars with the following characteristics:

1. For no reason whatsoever, your car would crash twice a day.

2. Every time they repainted the lines in the road, you would have to buy a new car.

3. Occasionally your car would die on the freeway for no reason. You would have to pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows before you could continue.

For some reason you would simply accept this.

4. Occasionally, executing a maneuver such as a left turn would cause your car to shut down and refuse to restart, in which case you would have to reinstall the engine.

5. Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive - but would run on only five percent of the roads.

6. The oil, water temperature, and alternator warning lights would all be replaced by a single "This Car Has Performed An Illegal Operation" warning light.

7. The airbag system would ask "Are you sure?" before deploying.

8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.

9. Every time a new car was introduced car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

10. You'd have to press the "Start" button to turn the engine off."
Click to expand...
Lol you know...I wonder if the car would stop working because the temperature of the car got too hot over the summer "need to cool off for a bit."
 
[QUOTE="8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna."[/QUOTE]

You just described the current "trap box" market for placing hidden compartments in cars.
 
CFreymarc said:
[QUOTE="8. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna."
Click to expand...

You just described the current "trap box" market for placing hidden compartments in cars.[/QUOTE]

I think the FBI has already asked Apple to unlock these, because they will be specialists in unlocking
anything the FBI wants to look at.
 
FSMBP said:
Jack of all trades, master of none.
Click to expand...

Their trade is a overall user experience, service and systems integration, so in fact they master what they sell.

In a post-modern world, nobody sells a physical product anymore, if you're just selling some slab of metal, electronics with software on it you're destined to eventually lose money and fold, like most Android and PC makers eventually.
 
Keirasplace said:
Their trade is a overall user experience, service and systems integration, so in fact they master what they sell.

In a post-modern world, nobody sells a physical product anymore, if you're just selling some slab of metal, electronics with software on it you're destined to eventually lose money and fold, like most Android and PC makers eventually.
Click to expand...
This is pretty much how most of the console market operates. The game console hardware is sold as a loss lead with the margins handsomely made up in selling game titles. Somehow, Apple and most Android manufactures have managed to place enough value into the initial hardware sales to avoid cost recovering in apps allowing for a very rich third party app market.
 
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