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Apple Legal Filing Cites Fear of 'Inferior' Amazon Appstore Tarnishing its Reputation
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I wonder if iCloud communications could use MobileMe as an example of "Inferior" cloud computing against Apple. 
Apple has dealt with inferior competition for a while now. Windows and Android come to mind. I think they just jump to conclusions about the competition too easily now; especially with the lawsuit in play. Amazon's products are not inferior. I like the kindle and Amazon's cloud service is fine. Amazon should come up with a new name for their store though.
Only company tarnishing Apple's reputation is Apple itself at the moment. I mean this isn't a good time seeing as they're suing companies for copying and in the other hand blatantly copying other companies at the same time... for the innovative Apple we all know and love that'll do some damage.
EDIT: Can't they just go after Microsoft? Really, look at the link in my signature, that's just so lame of Microsoft.
EDIT: Can't they just go after Microsoft? Really, look at the link in my signature, that's just so lame of Microsoft.
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Wow, interesting given the icloud communications lawsuit.
Wow, interesting given the icloud communications lawsuit.
Just call it something else.
Look at RIM, they called their App World. See no problem.
So many names you can use, App Universe, App Mart, App Market, ... etc.
What the heck do these companies pay their marketing people for?
Look at RIM, they called their App World. See no problem.
So many names you can use, App Universe, App Mart, App Market, ... etc.
What the heck do these companies pay their marketing people for?
iOS 5 will be as good as Android! After all, they copied everything Google has done to get it up to par.
Apple should have gone after something different than "cloud".
Perhaps "inebula"? Think higher! LOL
Wrong.
Why? The associations consumers make with "App Store" make the term far too valuable.
This is what Apple is fighting for - the positive, popular associations consumers make with the term. Brand recognition. "App Store" is a critical slice of the Apple mindshare pie. Apple popularized it, placed it into everyday consciousness and made it a household term. It's associated with a huge money-making aspect of Apple's ecosystem. Way, way too valuable not to fight for in court. Apple would be absolutely retarded not to do everything to protect it. There is a lot of money at stake here. It doesn't matter how litigious it makes Apple seem. The average consumer certainly doesn't give a damn how often Apple is in court. What really counts is that they get their Apple gear, and are given more goodies as time goes by. That's all that matters.
Ownership of this term is all about directing and influencing consumer perception. It's extremely powerful. For example, Apple has fought tooth and nail over the last few years for rights to "i"-everything. And now look at them. The most powerful and well-known brand on the planet.
Someone gets it.EDIT:
I would really love to know who voted this comment down. Because this is EXACTLY what is happening.
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What Steve wants Apple's lawyers will stoop to ANY level to get, if this was a company the size of iCloud instead of Amazon, then I have no doubt they would simply steal the term and use it without asking said company..
Apple can sometimes be really thick and utter cocks..
Apple can sometimes be really thick and utter cocks..
It's business. You can't really blame Apple for doing what they're doing in this case. You and I would do exactly the same thing.
Because you know, Google is suing Microsoft over the use of "market" in the names of their respective app stores?
I know it's been said a million times on this site, but it's pretty clear that App Store is generic. Either way I hate this fight.
Apple makes the computers I love and Amazon sells me everything else in my life. It's like my two favorite companies battling to the death. This sucks.
Apple makes the computers I love and Amazon sells me everything else in my life. It's like my two favorite companies battling to the death. This sucks.
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No, the term "App Store" equates to a market success phenomenon. It's iconic. It's extremely valuable now as mindshare goes. Far more than the others are. This is a special case.
"App Store." Say it and the first thing that comes to mind is Apple and everything consumers associate with the brand - everything they *perceive* of the brand. It's important for Apple to control perception when it comes to their brand and any term associated with their brand. It's consumers' perceptions that are the key to success. Apple's ability to tap in and control that (while influencing it *against* others) has been one of their reasons they do so well in the market (the others being that they make great products.)
Controlling perception is really what every company would love.
benthewraith said:*LTD* said:
Because you know, Google is suing Microsoft over the use of "market" in the names of their respective app stores?
No, the term "App Store" equates to a market success phenomenon. It's iconic. It's extremely valuable now as mindshare goes. Far more than the others are. This is a special case.
"App Store." Say it and the first thing that comes to mind is Apple and everything consumers associate with the brand - everything they *perceive* of the brand. It's important for Apple to control perception when it comes to their brand and any term associated with their brand. It's consumers' perceptions that are the key to success. Apple's ability to tap in and control that (while influencing it *against* others) has been one of their reasons they do so well in the market (the others being that they make great products.)
Controlling perception is really what every company would love.
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Could you explain how "inferior" competitors manage to beat Apple so handily?
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Apple directs the industry and dictates the pace of change, you can't do much better than that. It's not for nothing they enjoy record sales of nearly everything they make quarter for quarter; that they are the most valuable tech company on the planet; that they have the strongest brand on the planet; that they create entire markets almost overnight, with everyone else wanting to get in on the action.
Yeah, I'd guard my image like it's gold too, if I were in their position. And I'd use all the tools at my disposal to go after even the slightest sign of encroachment. Because *I can.*
lilo777 said:
Apple directs the industry and dictates the pace of change, you can't do much better than that. It's not for nothing they enjoy record sales of nearly everything they make quarter for quarter; that they are the most valuable tech company on the planet; that they have the strongest brand on the planet; that they create entire markets almost overnight, with everyone else wanting to get in on the action.
Yeah, I'd guard my image like it's gold too, if I were in their position. And I'd use all the tools at my disposal to go after even the slightest sign of encroachment. Because *I can.*
That is (was) a so called iPod Killer ... unfortunately it got killed before it killed the iPod
Windows is the name of an operating system. Both windows and app store are generic. Windows can refer to the Operating System, which is protected by trademark, or the application window running on your computer, which is generic and not protected by Microsoft's trademark. Outside of technology, windows are generic completely. App is an abbreviation for application, whose word predates Apple. Hell, there's even this folder called Applications on Windows 95-7.
And I disagree, LTD, when people think App Store, they think about the store they use for their respective phone platform AS an app store.
