Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Leverages App Store Data for iAds

stockscalper said:
When is Apple going to learn that we don't want to pay for an app and be constantly inundated with advertisements. Android Market has promised to keep their apps ad free and they're going to eat the iPhone's lunch.
Click to expand...
  1. It's been noted by many people that ads do in fact exist on Android apps
  2. Apple doesn't make all the apps in the App Store
  3. Apps are made by developers like me, I'm a college student who spends part of his time that he's not going to class or doing homework or at his other job making apps. I enjoy making apps, but that doesn't mean I don't need to eat and pay rent
  4. If you pay any money for any of our apps, the ads disappear forever, and it only costs you as much as $.99 to do so
  5. Almost all other apps are like this, free ones are ad supported, paid ones are ad-free
  6. iAd changes NONE of this, iAd is a tool for developers like me who want to replace their ads they already are using with more attractive and more lucrative advertisements
  7. It's sneakily the best thing in all of 4.0 (From a developers perspective) but unfortunately no one takes the time to learn anything about it at all, they think ads will be popping up preventing them from sending a text or maknig a phone call, but this is very very far from the truth
 
While there are some legitimate issues one might take with this announcement, most of the panic is unjustified and simply an over reaction.

(I am NO Apple apologist by the way - they are actually getting on my nerves right now but not everything has an evil intention).

1. Apps which are purchase are unlikely to be ad supported. If you do not want an ad supported app - buy another program.

2. Many apps that are ad supported will likely have an option where you can buy it to not have to see adds. Pretty much most of the ad supported software I have on my iPod or Blackberry is this way.

3. Ad supported software is not THAT bad. It's usually pretty non-intrusive.

Where I do have issues are:

4. Many app supported apps only work IF you have a network connection. With my iTouch for example that is not always the case. I'm noticing fewer and fewer of my Blackberry apps behave this way but it still happens frequently.

5. Apple is behaving like the MS of old. Yes, I fully realise Apple is not a monopoly and it is not the same thing. I don't care. I still don't like how they are behaving. It may not be illegal, but it is in my opinion (you may have another) distasteful in many respects.

6. I suspect quite strongly that one of SJ's motivators for dissing Flash of late is because he wants to push people to iAd AND wants to be able to control the ability to "block" those adds (Flashblockers are the bane of many an advertiser on the web).

7. Many will argue Apple is being very smart from a business point of view. From a sheer look at the numbers point of view I cannot even argue. They want to push iAd and so be it. My issue however is that I want to support a company that "plays fair" and more and more Apple is not that company. I love their products (for the most part), but dislike their practices of late. I'm sticking with my MBP and iMac because I like the ability to run both OSX and WinXP/7, but honestly if there were a alternative to the iPod that worked well with my Mac AND where I could get the song selection I do from iTunes, I would switch. I don't have an iPhone because I do have a viable option.
 
Cheffy Dave said:
My way or the Highway, eh Apple?:rolleyes:
Click to expand...

Huh?

FrankieTDouglas said:
With the new SDK, strangling the means by which other ad companies currently implement themselves?

...add another dick move from Apple to the list.
Click to expand...

You think it's a dick move to keep additional companies from obtaining information on how you use your iPhone OS device? Seems like a good thing for consumers even if it sucks for other ad companies.

commander.data said:
I think the article is showing how Apple is using their unique position as developer of the hardware, OS, and App Store to offer unique ad services that existing ad agencies will have difficultly emulating and raises the question of how far Apple can go with this policy before becoming anti-competitive. I think it's a legitimate question and one that I'm conflicted over as well. Apple obviously developed and controls the platform, but the App Store was developed as a more open way for developers to reach consumers without the restrictions of carriers and even if Apple's moves are not anti-competitive in the legal sense, they could still generate negative developer sentiment which only harms the platform.
Click to expand...

You seem to be confusing a competitive advantage with anti-competitive behavior.

Shintocam said:
6. I suspect quite strongly that one of SJ's motivators for dissing Flash of late is because he wants to push people to iAd AND wants to be able to control the ability to "block" those adds (Flashblockers are the bane of many an advertiser on the web).
Click to expand...

What does pushing people to iAd have to do with Flash?
 
Shookster said:
Does anyone else think corporations hold far too much data on us nowadays?
Click to expand...

Yep. I was thinking about this when google anounced their deal to sell e-books.
Google has it's hands in way too many pots. I heard they are in aviation now.

What's next car insurance?

This should be a redflag to people. But i suppose alot of people will sacrifice privacy for things.
 
BaldiMac said:
What does pushing people to iAd have to do with Flash?
Click to expand...

if you allow flash on the iphone than you can use it to push ads when people visit a website. with no flash and iAD, Apple is getting the advertising revenue instead of Google or someone else
 
alent1234 said:
if you allow flash on the iphone than you can use it to push ads when people visit a website. with no flash and iAD, Apple is getting the advertising revenue instead of Google or someone else
Click to expand...

Really? That's weird because you can push those same ads through HTML5. Last time I checked I could view most content, if not all, via my iPhone and iPad when surfing the net.
 
One thing I'm concerned about is whether there will be restrictions put in place to discourage or otherwise prohibit use of these ads in apps offered for purchase. From a purely business perspective, there is more money to be made if you can sell your app for a fee as well as collect ad revenue from it after the sale. Has any official statements been made suggesting this will be restricted to use in free apps?
 
Mike Reed said:
One thing I'm concerned about is whether there will be restrictions put in place to discourage or otherwise prohibit use of these ads in apps offered for purchase. From a purely business perspective, there is more money to be made if you can sell your app for a fee as well as collect ad revenue from it after the sale. Has any official statements been made suggesting this will be restricted to use in free apps?
Click to expand...

I'm not sure why such a restriction would be necessary. Currently, there is no restriction, and there doesn't seem to be a significant amount of paid apps with ads. There is also no restriction in Windows or Mac OS X, and it doesn't seem to be a problem there either. It's something that the market just takes care of.
 
SJ is still smart

This is controversial and Apple knows it. I actually trust that they will come up with solutions which can be attractive to both users, developers and advertisers. After all, Apple has always been the best to understand and meet the consumer´s needs and wishes.
 
Shookster said:
Does anyone else think corporations hold far too much data on us nowadays?
Click to expand...

Not at all. How would we be able to tell you about this great deal on coffee filters for the coffee maker you purchased on 11/22/2010. Our records show that your coffee purchases do not correlate with your filter purchases. If you want to make good coffee, you must use a fresh filter every time. Don't make too large of a batch.

Remember, go to Walmart isl 4 and purchase a new package of ReadyMate coffee filters now.
 
Jaro65 said:
I certainly hope so too! Not too thrilled with advertising being embedded into our iPhone OS applications.
Click to expand...

Don't use free apps and you will be fine. Apple apps do not come with adds. Very few if any paid apps come with adds. The only concern I have is when developers refuse to sell a paid version of an app. Generally, when this happens, you can just go with a different company.
 
MacRumors said:
Apple, however, has already taken steps to make this feature difficult for 3rd parties to offer. Apple's latest SDK terms stipulate that Apps may not "collect and send Device Data to a third party for processing or analysis".
Click to expand...
What does device data have anything to do with usage data? I doubt Google needs to know the unique hardware identifier to get a profile on you. Doesn't it use cookies instead of MAC address on regular computers? Why does this have to completely different? Can somebody explain?
 
Really interesting whether Apple will get away with this .. at least in Europe they will have massive problems using sales data to increase their profit.
Different to all the AppStore approval balony (which is legally a US thing) is that Apple is actually having local stores (eg in europe) so the local law will apply.

T.
 
theBB said:
What does device data have anything to do with usage data? I doubt Google needs to know the unique hardware identifier to get a profile on you. Doesn't it use cookies instead of MAC address on regular computers? Why does this have to completely different? Can somebody explain?
Click to expand...

Well the thing is that you cannot share cookies between apps like you can share cookies between websites. So in order to profile you they have to create a unique indentification from that one app advertisement call, the apps does not know about the previous app that has been running. But if admob & Co. have ads in both apps (the previous and the one running now) they can link the two calls via the unique id and for example not present you with ad A because they know you were running that before, but with an ad for C, which is interesting for people owning A and B.

T.
 
*LTD* said:
When consumers stop buying Apple gear in droves.

Don't hold your breath.

Apple doesn't have much to learn at all. They seem to have their game down 100%. In fact, it looks like the also-rans can learn a thing or two from Apple.
Click to expand...


How ever much I dislike fanboys ;), i think *LTD* has a point here. No matter how much one person or another hates on one apple product or another the fact is that most of Apple's products, especially the iproducts, are selling very well. While we all have our opinions about our specific needs, when the free market roars, we should at least take a second and listen. Sorry thats a bit off topic, but I feel it had to be said. :D
 
BaldiMac said:
I'm not sure why such a restriction would be necessary. Currently, there is no restriction, and there doesn't seem to be a significant amount of paid apps with ads. There is also no restriction in Windows or Mac OS X, and it doesn't seem to be a problem there either. It's something that the market just takes care of.
Click to expand...

Currently getting additional revenue for your app after you sell it isn't as easy as a quick drag and drop from a toolbox in interface builder.
 
Mike Reed said:
Currently getting additional revenue for your app after you sell it isn't as easy as a quick drag and drop from a toolbox in interface builder.
Click to expand...

What is the current process?

Insert picture.
Link to website.

I'm probably oversimplifying. Somehow I don't think developers have been avoiding ads because it's too complicated to add them to their apps.
 
TennisandMusic said:
This is just getting freakin' weird.
Click to expand...

And weirder by the day - check out this patent summary:

In other words, Apple is going to ensure advertisers that there'll be no way for users to get around playing their ads. In addition, Apple can further determine whether a user pays attention to the advertisement. The determination can include performing, while the advertisement is presented, an operation that urges the user to respond; and detecting whether the user responds to the performed operation. If the response is inappropriate or nonexistent, the system will go into lock down mode in some form or other until the user complies. In the case of an iPod, the sound could be disconnected rendering it useless until compliance is met. For the iPhone, no calls will be able to be made or received.

In the case of a desktop or notebook, the UI and its components (e.g., menu bars, icons, etc.) may be faded, darkened, brightened, blurred, distorted or otherwise visually modified during the initial state (or while the advertisement is being presented) so as to emphasize that the desktop UI is temporarily inactive.
Click to expand...
http://www.patentlyapple.com/patent...market-with-hardware-subsidizing-program.html
 
Iad question

How exactly is this supposesd to work? Will ads be sent to your iPhone/iPad automatically even if your not using an app? Or will ads only appear if your within a free ap?

Also, if ads are location based, what about privacy issues? Meaning what if I don't want apple to know where i am? Lastly, can this service be turned off by a user?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back