Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,545
39,400


Apple today shared a somewhat vague statement announcing that some of its planned Apple Intelligence Siri features will take longer than expected to develop, and it's sounding like those Siri capabilities aren't going to be implemented until iOS 19.

apple-intelligence-black.jpeg

Apple's statement, for context:
"Siri helps our users find what they need and get things done quickly, and in just the past six months, we've made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We've also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year."
"In the coming year" isn't exactly concrete, and could be interpreted as in the next 12 months, or as 2026. If it's taken as in the next 12 months, that leaves room for a launch that's still part of iOS 18, but 2026 is firmly iOS 19. Direct Apple acknowledgements of product delays are uncommon, and if Apple was on track to introduce the Siri features in iOS 18, would the company bother to make a delay announcement at all? It seems unlikely. For that reason alone, there's a good chance Apple has pushed the feature set to iOS 19.

Daring Fireball's John Gruber has come to a similar conclusion, suggesting Apple's "years" refer to product years that start at WWDC. It is his opinion that Apple is subtly suggesting an iOS 19 launch timeline.
Reading between the lines, and based on my PhD-level fluency in Cupertino-ese, what Apple is saying here is that these "more personalized Siri" features are being punted from this year's OS cycle to next year's: to iOS 19 and MacOS 16. Apple's years in this context aren't calendar years, but Apple's OS product years. Those years effectively start at WWDC.
Further, both Reuters and CNBC interpreted Apple's statement as a delay of the Siri features until 2026, and wrote headlines stating as much. If Apple was only counting on a delay of a couple of months, it's likely the company would correct the 2026 assumption, but Apple has offered no further clarification nor has it asked for those sites to change their wording.

We'll get the first iOS 19 update in September 2025 alongside new iPhones, so if 2026 ends up being accurate, the Siri features might not even come in the iOS 19 release. They'll instead be slated for a future iOS 19 update, perhaps iOS 19.2 or iOS 19.3.

The vague wording of Apple's statement gives it some runway to tweak launch timing. The company has up to 12 months to provide the promised Siri functionality after admitting to a delay, so there's a good chance Apple is aiming for the September iOS 19 release, but tempering expectations in case it takes longer.

Apple announced the personalized Apple Intelligence Siri features at WWDC 2024, and initially said the functionality would come in iOS 18. Rumors suggested Apple was aiming for an iOS 18.4 release, but couldn't meet that timeline. Until now, there was still hope for a launch in iOS 18.5 or iOS 18.6, but there are strong implications that the feature set is going to be bundled into iOS 19 or an update to iOS 19.

The Siri features that we're waiting on include personal context to allow Siri to keep track of emails, messages, files, photos, and more, and deeper app integration that lets Siri do more in and across apps.

Apple is also working on an LLM version of Siri similar to ChatGPT and Google Gemini, and while that was initially planned for the iOS 19 update, it now seems Apple is going to hold it until iOS 20.

Update: Bloomberg's Mark Gurman says that the Siri features "won't be released until next year at the earliest." Some people in Apple's AI division think the features could even be "scrapped altogether and rebuilt from scratch.

There are some concerns that fixing Siri could require more powerful hardware, which would mean Apple needs to reduce its feature set or make the models run more slowly on current devices.

Article Link: Apple Likely Targeting iOS 19 for Delayed Siri Features
 
Last edited:
Apple is light years behind their competition in the AI space. Siri has languished mostly unchanged and deficient for over a decade, yet somehow Apple thought they could catch up and build everything they needed in-house in less than 18 months.

A lot of things are broken at Apple and there is a major need to clean house.
 
I don't care what anyone says – what they are working towards is exciting, whenever it comes. I want 'awareness' across apps, etc, and that DOES seem like a complete overhaul that does take time. People put too much stock in the current "Siri" powering all of this.
 
I've said before that Apple really put themselves in an impossible position when they decided to integrate AI functionality directly into their products. Why? Because Apple's philosophy has always been about maintaining full control over everything, and current AI technology is intrinsically not controllable. No matter what you do to try to prevent it, it will always do unintended and unexpected things at some point that will frustrate a general consumer.

It's not like a typical bug that you can identify and fix later. They've basically promised to add something to their OS that is 100% going to cause issues no matter what they do to try to improve it.
 
I don't trust Apple anymore, it's that simple.

I'm not going to blindly buy a new phone every 2 years, since half of the advertised features don't materialize. I have a hard time seeing the iPhone 16 as anything other than a bait-and-switch sales tactic.

Perhaps let's spend less time making commercials with Snoop Dog touting Apple Intelligence, and actually work on the said product.
 
It is shocking how far behind Apple really is on AI, and wonder how easy it will be to catchup.

No other company has the potential like Apple to benefit from AI for the consumer with the fully integrated hardware and software eco-system, but what a fumble so far...
 
I hope a class action suit comes out against them. I for one see no value in the iPhone 16 Pro Max we bought and it's been nothing worth spending so much on. Siri is a joke, and now so is anything Apple says. Confidence lost. I really do hope they get lots of lawsuits against them. Tim Cook is a total asshat and full of **** too busy flying around doing political BS and spreading Wokeness. Go away Tim. You are the definition of awful.
 
The Reuters and CNBC headlines are just outright wrong. “In the coming year” doesn’t ever mean “next year” (unless, perhaps, one said it at the end of December). If Apple meant 2026 they would have said so. What Apple did say is that the features will be rolling out “in the coming year,” which is a pretty unambiguous way of saying 2025. Though I agree it will be with iOS 19, not 18.
 
  • Disagree
Reactions: crisneat
It is shocking how far behind Apple really is on AI, and wonder how easy it will be to catchup.

No other company has the potential like Apple to benefit from AI for the consumer with the fully integrated hardware and software eco-system, but what a fumble so far...

I still don’t think this is true. No other company has achieved anything close to what Apple is proposing with Siri. Amazon has announced something similar, but it’s not out yet and details are fuzzy. Gemini isn’t fully integrated with Assistant and can’t do things like, eg, control device functions.

Apple certainly isn't a leader in AI, but I also never expected it to be—it’s a hardware company and it always has been.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.