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Apple Likely to Announce Final Cut Pro Update This Week With These New Features
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As long as they don’t lock out Mac users.
It’ll be a sad day if it ever goes to a subscription model.
I would pay subscription... as long as Apple can constantly updates and improve their professional software like Adobe and other software companies. Besides, One time pay software is already failed after Adobe proven with subscription models and many professional editors already complained and sent an open letter to Apple about lack of constant updates and features.
That 20% is important for professionals. If you wanna stick with Apple's ecosystem, then Motion supposed to be able to compete with After Effects but in reality, Motion is never considered and lack so many users.
But I can't. I don't get enough work to afford this.
I can think of some features that would be nice:
- Right now the stabilizer isn't very good because it has to crop in the image a lot to be effective The ruined composition is usually not worth it. Using AI outpainting, you could add inconspicuous extra visuals outside the frame, so that no cropping would be necessary. A more aggressive application might be able to understand the image and even correct for bounce the fourth and fifth axis.
- Does that captioning mean that you can search for a clip based on what someone said or did in the clip? Or use facial recognition to search by name? That would be nice.
- File storage and handling in final cut is confusing as hell. Projects can collapse if you add a new hard drive and try to copy them over. Needs to be rethought. Remember that the finder exists.
Looking forward to this… Final Cut 11?
I do little 3-4 minute music videos… not huge 2 hour movies with multiple cameras… FCP works great for me…
I do little 3-4 minute music videos… not huge 2 hour movies with multiple cameras… FCP works great for me…
Don't excpect anymore with Apple,..you'll only get disappointed.
No just no. You think people are leaving Final Cut now? Final Cut will become completely irrelevant and abandoned if they move to a subscription model. Adobe was locked in early as a standard. People don’t even like Adobe but they are forced to use it because it is the standard their employer or partners use. Even so people are leaving Adobe, the standard. Davinci is growing and it isn’t a subscription. So that gives you an idea of what direction the market is actually headed. People are fed up with every product trying to be a subscription and are actively avoiding subs.
Apple just tends to lose focus on certain products at times, but then comes back later and goes crazy with new features and updates. Perhaps a new version number could require a one time updated license fee, or perhaps not. But a subscription for the full Final Cut desktop app is self defeating. Everyone will jump to Davinci or just head over to Adobe where they will be back on the standard and their work will be more flexible to fit projects and collaborators.
FCPX and other Apple software lack constant updates and features because of one time only payment. Several years ago, professional users already complained about this and sent an open letter and yet, nothing have been solved but ignored. As a result, FCPX is losing a lot of users and market share to other software. If not, how come Apple went to the subscription model for iPad versions?
Even DaVinci Resolve is not free anymore for major updates. Which means you still need to pay per major updates and it works like annually subscription unless you wanna stick with a specific version. Apple themselves is a great proof with iPad versions anyway as they choose a subscription model for iPad versions.
Oh no, please, no.
Where on earth were you when Adobe switched to subscription only? There was a massive public outcry (and some private crying too I'm sure) about that decision.
And if you think Adobe's refusal to reverse its decision proves that the one-time payment model failed, let me ask you this: failed for who? Obviously, it hasn't failed for Adobe and their profits, or they would have backed down. But has it delivered a faster rate of updates and new features? No it hasn't. Yeah, AI has been a big one recently, but in my industry (graphic design) all their apps were already pretty mature by CS6. That's why Adobe needed to force everyone to pay by the month, so we couldn't keep doing what many of us did—wait out a major release cycle when the new features weren't compelling enough.
TLDR: The losers of forced subscription models are always the customers. If it were not so, they would offer us both models and let us choose. IMO, the best model is pay once, and get 12 months of free updates. After that, you can choose when to jump in again for the latest updates and another 12 months. That model actually gives software companies an incentive to improve their software. Subscription only does not.
As a result, Adobe gained a lot of profits and become monopoly as nobody cant even come close and being late with subscriptions. Even several softwares are heading toward to subscriptions based even if there are many complains such as Capture One Pro because that's the way.
Hate it or not, that's how it works and at least Apple is doing poorly with updates and features.
That "because of" seems to be a rather large assumption.
Is the iPad version getting constant updates and features? I honestly don't know as I haven't subscribed because I hate subscription models. I somehow doubt it is, but feel free to correct me and prove your assertion that all subscription model software receives constant updates and features.
Nope, your assessment of history is very skewed. Adobe became something of a monopoly through their habit of buying up the competition and either absorbing or killing off their products. Freehand. PageMaker. Fireworks. I mean, they had decent software too of course—InDesign beat out Quark because it was better and much cheaper (in the beginning). But it certainly wasn't the move to subscription-only which gave them their industry dominance—it was the opposite. It was their industry dominance which gave them the balls to hold users to ransom.
That would be great for me, I edit highlights of Basketball games videos every week. I don’t know how this would work for me. I guess AI will have to learn when the ball is in the ring and then create the highlights according to that and give three seconds before and three seconds after and then add a transition in between cuts, and voila my video highlights is ready.
Because they earned tons of money from subscription and able to updates constantly. Doesnt change the fact that software developers prefer subscription based, not one time payment. They all know.
You are justifying Apple to be lazy with professional software updates after all.
Thanks, but no thanks. I don't use FCPX enough to justify a monthly fee, but I was able to justify that $300 one time payment 13 years ago. Even if they only charged the same $4.99 a month that they do for the iPad version (which is highly likely much lower than they would charge for a desktop version), I would have paid over $800 for FCPX over that time.
FCPX and Logic are two of the best values available in software, and part of what justifies the extra cost of my Mac hardware for me. I would prefer to not change that equation for some promise of "possibly more updates" when they are already updating the software fairly regularly. I'm actually tired of functional software that seems to keep getting changed just so the companies can say they made a change to try to justify an upgrade.
I’m hoping for:
1. Role-based, automatic audio-ducking (lower the audio levels of a specific Role when the audio levels of another role reach a threshold). Or at the very least a regular audio filter for this.
2. Role-based audio-mixing.
3. Vastly improved A.I powered 2D tracking and hopefully addition of 3D tracker.
4. A.I powered object removal.
That will be the moment I switch to Resolve. I don’t want subscriptions.
1. Role-based, automatic audio-ducking (lower the audio levels of a specific Role when the audio levels of another role reach a threshold). Or at the very least a regular audio filter for this.
2. Role-based audio-mixing.
3. Vastly improved A.I powered 2D tracking and hopefully addition of 3D tracker.
4. A.I powered object removal.
That will be the moment I switch to Resolve. I don’t want subscriptions.
Sorry? When did I say anything about Apple being lazy with updates? I didn't get into that discussion at all—I just pointed out that subscription-only is not the answer.
If you want me to go there, I will say this. Apple's influence on the market has been to lower app prices. I don't remember the exact dates (and I'm too lazy to look them up), but they started making Mac OS major version upgrades cheaper and cheaper, until they were eventually free. They could afford to do this because of their overpriced hardware. What a kick in the guts to Microsoft who enjoyed huge revenue from selling Windows! Then, with the introduction of their App Stores, Apple started slashing prices on software like Final Cut Pro and not charging for updates at all, and this pricing strategy was kind of forced onto developers (of iOS apps anyway). That led to a race to the bottom in terms of pricing.
So, in summary, that was a brief win for customers and a loss for developers. Now, developers are gaining the advantage back through subscription models.
My point is this… Neither of those two extremes is the best model. One hurts customers, the other hurts devs. As I said, the best model (IMO anyway) is the 'pay once, and get 12 months of free updates' model, whatever that's called.
Software customers usually prefer one time payment.
Software developers usually prefer to charge as much as their customers are willing to pay. Subscriptions allow them to do that over time, so it isn't as obvious how much you are paying long term.
IIRC, software started out as a rental model for businesses and then desktop computers came along and allowed smaller companies like Microsoft to get huge selling software to consumers, and now we are moving back to rentals because everything move in cycles as young people come along and older people forget or die off. Time is just a loop, it seems.
That's not true. Apple software only works on Apple Hardware. Typically FCP users have to upgrade the hardware (SSD and RAM) when purchasing a new Mac, paying thousands of dollars extra for what is only a couple hundred dollars of hardware.
Apple IS charging for the software development in their exorbitant hardware (particularly upgrade) pricing. And they're charging an up-front fee for the software.
There is nothing stopping Apple from charging an upgrade fee when they have a significantly new version with polished and refined features. They did this with FCP 1-7 and Apple had over 50% of the editing market (including 100% of Oscar Nominated documentary films). They used to do it with OSX upgrades. People can choose to upgrade or not. Already, the latest versions of FCP are not compatible with Ventura and many features cannot be used on Intel Macs - forcing a hardware upgrade to be able to continue to use the software or use all of the features it currently offers.
You absolutely should be upset about the lack of upgrades for FCPX - particularly the integration of Motion. But the solution isn't for Apple to charge more, because that's not the cause of slow development. Apple just doesn't care about professional users. They abandoned them along with FCP7. They were chasing YouTube creators and photographers that were also dabbling in videos (like realestate and wedding photographers).
The problem is that over a decade later, most those creators are using higher quality cameras and need more sophisticated editing software than what FCPX provides - and the basic version of DaVinci is free (and is capable of professional output).
Apple released FCPX with the ability to open iMovie projects, but not FCP7 projects. It was almost featureless at the time of release, from a pro standpoint. Apple genuinely believed that the magnetic timeline was such a massive innovation that it would change the way editing was done. It didn't. Professionals were forced to switch to Premiere and some later chose DaVinci when it introduced and refined editing and now they're the professional standard.
I honestly wish Apple put more development into FCPX. I wouldn't pay a subscription for it, but if the software got a major overhaul and some real features that made it capable of professional output, I would definitely upgrade my hardware to get the benefits of the development - which is how Apple makes money.
At some point Final Cut Pro will go subscription based like everything else
I can see Logic Pro X following
I can see Logic Pro X following
Hello. See you on WednesdayI'll be at the FCP Creative Summit next week — if anyone reading this is going, say hello!