Good thing the word is that we can turn off Apple Intelligence - just like we can turn off Siri. Because I have had Siri turned off for years and plan to do the same with AI. Not one penny for Apple Intelligence.
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Apple Likely Won't Charge for Apple Intelligence Features Until At Least 2027
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Apple should just continue to make iOS and Intelligence a free upgrade. Paying for certain Intelligence features would suck.
Paying extra for MLS sucks when I already pay for Apple One.
Paying extra for MLS sucks when I already pay for Apple One.
What company do you trust?
In terms of software, the best throughout Mac history has been BBEdit and Default Folder. Best products ever. Decades of trust.
More nonsense from Gurman who knows nothing of Apple’s plans. I guess the first article on this didn’t move the stock as intended.
I had Siri off for many years, up until a couple years ago when I got a car with CarPlay, Siri needs to be in for that…
And while I hope that Apple Intelligence will keep its on/off switch, Apple has a history to add features without that…
The era of smartphones are over!
Now only dumbphones and intelligentphones remain 😂🤣😂🤣
maybe the "i" in iPhone always stood for intelligence... 🤨🧐🧐
Yes, 100%
Maybe Apple One could be remade into a discount bundle system where the user picks which services they want and gets appropriate discount.
For example, I would want Apple Music and iCloud+ but not Arcade. Therefore I might recive a 20% discount, but if i choose 3 services I would have gotten a 30% discount. (These numbers are purely imaginary for demonstration.) Maybe that would result in a reduction in Apple Services used, maybe not idk 🤷🏼
Apple should just pay their AI fair wages so we don't have to tip.
No one's forcing anyone to pay. If you get hooked, it must be because it provides some value. If you try it and don't get any value from it and it's not worth it to you, then don't buy. As long as there aren't any long term contracts and I can cancel any time, it might be worth a shot.
Like most people, I don't want another monthly bill, but if it makes life easier and more efficient and the price is fair I'm open to it. My guess is apple will eventually come up with some pretty cool features that will at least pique my interest.
Hopefully by then, Tim Cook will be long gone into retirement.
As much as I like new technology, and new software capabilities, I most definitely won’t be paying a monthly subscription service just for my iPhone to get smarter. The whole point of a smartphone is that it’s supposed to be smart. Locking the “Smartness” of an iPhone behind a paywall is stupid and nothing but a cash grab. If you’re gonna put all this new hardware technology in a phone, like advanced processors, etc, I should be able to take advantage of it at no extra cost. Heck I’m already paying an insane price for the phone already. Don’t put the hardware in there, charge me for the hardware, and they make me pay even more every month use it.
Imagine buying a PlayStation 6 in the future, and you had to pay just to enable ray tracing, pay to enable smarter NPCs, pay to enabled faster loading times. Heck, a controller vibration subscription…… if we don’t draw the line somewhere, these subscription services may very well get ridiculously out of hand.. It’s already ridiculous as it is.
Imagine buying a PlayStation 6 in the future, and you had to pay just to enable ray tracing, pay to enable smarter NPCs, pay to enabled faster loading times. Heck, a controller vibration subscription…… if we don’t draw the line somewhere, these subscription services may very well get ridiculously out of hand.. It’s already ridiculous as it is.
Honestly, that’s great. I don’t want Apple AI draining the battery in my phone. So if I don’t pay for it, I don’t have to deal with it? Score!
I skimmed through their presentation but from what I saw, all those features are already available for free elsewhere and have been for some time now. So what did I miss that would allow them to charge a fee for their “intelligent” features?
When that happens you know Apple will just become another company. Apple has gone from strength to strength with Cook with less hiccups than when Jobs was at the helm.
You didn't miss anything. There is nothing suggesting they will ever charge. Except Gurman trying to create clickbait like a fancy pants YouTuber. Trying to be relevant.
That would be $600 per year. But once they’ve paid off all those new data centers they have to build, it would be pure gravy. Well, except for the electricity. The price I’d put on it would be right around that, or $2000 for AI enabled devices with a 1 year free plan. Or 2 years.
But there are serious problems with any subscription based AI Model. Now you’re getting into ADBE territory. And ADBE isn’t a company I’d want to see Apple emulate.
The fact superseding all of this is that AI is very very unsustainable EVEN IF you charge more money for it. It requires power and cooling as much or more than crypto/blockchain activities, and may be just a pollutive, to the point of my first paragraph, and that is that all these companies have to buy land, buildings, and infrastructure for entirely new concrete and steel data centers, with massive cooling towers and enough copper and fiber cabling to choke a horse.
And we haven’t even discussed the burden that an all EV fleet for America (or any 10 countries in the Eurozone) will put on our electric grids everywhere. Apple AND all of its serious competitors will be forced financially to charge confiscatory rates for AI. If they don’t, then we’ll have the Red Lobster “all you can eat shrimp” debacle, only on an order of magnitude worse.
This is not going to be free. Or clean. Maybe we should stick with our Vice President’s “cloud in the sky” plan. She might actually be onto something there, lol. 😏
Gurman’s very words basically are saying there will be free AI features and paid AI features. I wouldn’t stress over paid AI features until we get there because nobody has any idea what features they mean. Nobody even knows what AI will look like in three years, whether it’s Apple or not. Apple isn’t going to go back and make everything AI retroactively a paid feature. Enjoy what we get in the next three years or turn them off if you don’t want AI, but so many people are complaining about something we know virtually nothing about that may never actually happen.
They already are another company. Under Cook’s direction they squandered tens of billions on a fruitless car project- they should have been building a search engine because their services revenue is about to take a 25% hit if Google is nailed to the wall (very likely). But like so many of their decisions they prioritize for glitz and not functionality. Apple allowed chiefs in the company to squander all the good faith built up by weaponizing their store against competition and strangling developer enthusiasm- and now the AVP is struggling because of their capricious often petty attitude around approvals. Their nonchalant attitude of disregard and inability to read the room garnered the scrutiny of governments and the ire of independent developers. It’s sad but the list goes on. Forestall would’ve been a visionary leader but he wasn’t playing the politics game that’s so important to Apple internally so instead we got stuck with an unimaginative bean-counter who is laser-focused on wringing every last cent from ever increasingly fed up customers and developers. This can’t continue indefinitely and sooner or later those chickens will come home to roost. I’d hardly say Cook is a glowing example to point at, outside of financials. He’s fundamentally changed Apple and I doubt Steve would have liked many of his decisions. Steve, for all his faults, had a strong vision and was a leader. He was willing to canibalize his own products to replace them with something ground-shifting. Cook would never and has never made such a strong decision. Cook is representative of all that is wrong with and all that I despise about modern Apple.
Apple is determined to leave the world a better place than found. One way Apple does this is making powerful new technologies accessible to as many people as possible by keeping costs low/zeroed. In the long run, yes, Apple will engineer a pro-grade level of Apple Intelligence tools. Regardless, the core AI experience will be available freely to everyone from New York to Ethiopia.
