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Apple Looking to Buy Exclusive Original Podcasts to Compete With Spotify and Promote Apple TV+

Northern Man said:
Don't blame any party. Entertainment is not a charity operation and things only can be sustained for so long at no cost to users.
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What is there like a 20 year limit or something? Sorry but I’m not going to listen to any podcasts that are available openly. I don’t mind advertising built into the podcast but I don't like attaching podcasts to a paid subscription. Maybe some people are OK with this but not me
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Westside guy said:
If I can’t get to it via an RSS feed then it’s not a podcast, dammit.
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This is pretty much it. It’s not a podcast. I listen to a lot of podcasts and if any of them go to exclusive Spotify or Apple I just won’t listen to that one anymore. I have both Apple Music and Spotify subscriptions so it’s not about the money. It’s about not turning podcasting into paid streaming subscription radio
 
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AdonisSMU said:
Spotify started this monopolistic behavior. It needs to stop.
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Nothing illegal seems to be happening so what are you on about? You may not like it so add that to the list of other things happening that bother some of us.
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russell_314 said:
What is there like a 20 year limit or something? Sorry but I’m not going to listen to any podcasts that are available openly. I don’t mind advertising built into the podcast but I don't like attaching podcasts to a paid subscription. Maybe some people are OK with this but not me
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This is pretty much it. It’s not a podcast. I listen to a lot of podcasts and if any of them go to exclusive Spotify or Apple I just won’t listen to that one anymore. I have both Apple Music and Spotify subscriptions so it’s not about the money. It’s about not turning podcasting into paid streaming subscription radio
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So stop listening. If your viewpoint is shared by millions you may force a change.
 
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Agit21 said:
JRE to Spotify is HUGE!
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Or more and more people won't go out of there way to listen/watch to JRE when listening is restricted to one app. I have Spotify and I hate this news. I'm not using their app for podcasts. Also, it will be fun when you can't skip the ads when listening if you choose too.

When I did watch JRE occasionally it was on Youtube. I have no plans to use Spotify for video when they can't even get music videos on their service.

It's a HUGE amount of money, but not sure if it's going to work out for Spotify in the long run. I hate that Apple is forced into playing this money game on a medium that should be ad-supported and available to anyone/anywhere via RSS. Like God intended!
 
I'll be interested in Gruber's take given what he's been saying about Spotify and Rogan recently. For the record, I think Apple's take on this will be more open and classy and genuinely well-received by consumers and producers alike.
 
jameswilby said:
I said it on the recent JRE one and it extends to here... whatever the company, it doesn’t matter. I’m not sure I like this direction for podcasts as a whole

I can understand podcasts to accompany and exclusive show with that being the only topic... but otherwise. Please no
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It was inevitable. Too much money in successful podcasts. Only a matter of time until corporations started gobbling them up as exclusives.
 
Northern Man said:
Wake up kids. It is a tough and unfair world out there. I don't listen to podcasts and don't care what happens but this is not Mickey Rooney and Judy Garland saying "Hey, lets put on a free show under the big top to save the town", this is business despite a lot of the content being crap.
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You don't listen to podcasts so I doubt whether you have much meaning for insight into this.

Through patreon there are a lot of podcasts that make significant amount of money - And I have been a long time supporter of a number of those, including no agenda, done by one of the founders of podcasting. Adam Curry has discussed podcasting monetisation at lengths.

Podcasts were made in order to be platform agnostic - And therefore available through any free and open reader, the monetisation aspect should not be tied to a platform provider.
Radio and TV are good examples of commercial operations that are platform agnostic, you don't need a different radio to listen to different radio programs (With the poignant example of satellite radio, which basically never took off outside of the USA and even there is a very small niche of a market)
 
Spungoflex said:
Which is why Apple is destined to lose in the entertainment realm. Everything they produce or broadcast will need to be safe, bland, inoffensive, and ultra PC.
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Apple's avoided courting the young, disagreeable, anti-woke "I'm actually smarter than everyone else" crowd all this time and they seem to be doing just fine.
 
The consumer is the loser with all this fragmentation.

Currently you have to subscribe to 10 different streaming platforms to watch all your favorite movies and series, few years ago only to one or perhaps two. With this move i am going to need multiple podcast apps to listen to all my podcasts?

Result of all of this bull = illegal downloads. People are willing to pay 10 bucks a month to listen to music legally, or watch shows legally. But if you need to spend 60 bucks a month to 6 different content providers to watch everything legally people will revert back to illegal downloading again.

Everybody loses.
 
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Exclusivity of podcasts irks me to no end. I personally donate to my favorite podcast, $33.33 monthly to be exact, and I am happy to know that it will not move to an exclusive platform as they do better without ad revenue than most podcasts with ads do due to the Value for Value model. ITM, http://www.noagendashow.com/.

Targeted ads would destroy any podcast for me too, and I know Spotify is looking at that.
 
It's funny.... podcasting has been around for over 15 years. Thousands of podcasts. Millions of listeners.

But the moment Joe Rogan goes to Spotify... we start to question the ENTIRE PODCASTING INDUSTRY!!!

:p
 
Little does Apple know, but Time Crisis is the best 'podcast' and it's already an exclusive Beats 1 radio show.
 
russell_314 said:
Who is Joe Rogan anyway?
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He has one of the biggest podcasts in the world.

But it's just ONE podcast... so I don't know why everyone is freaking out saying podcasting is changed forever because of his Spotify deal.

Podcasting has been around for a looong time.... long before any of these corporate acquisitions.
 
Michael Scrip said:
He has one of the biggest podcasts in the world.

But it's just ONE podcast... so I don't know why everyone is freaking out saying podcasting is changed forever because of his Spotify deal.

Podcasting has been around for a looong time.... long before any of these corporate acquisitions.
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The concern isn’t so much any one podcaster, but the trend he represents. Spotify is offering a path to monetisation to podcasters too small to attract sponsors of their own.

In the short run, I don’t see an issue because majority of podcasts are still hosted on iTunes, but if more big names continue to flock to Spotify, this could create a snowball effect where more people move their content to behind a paywall.

And if Apple thinks they are losing users to Spotify, you can’t expect them to sit back and do nothing. I would rather Apple to remain indifferent to his, but if their hand is forced, I won’t blame Apple for retaliation.
 
Spungoflex said:
Which is why Apple is destined to lose in the entertainment realm. Everything they produce or broadcast will need to be safe, bland, inoffensive, and ultra PC.
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Define lose. And Apple TV+ had that same concern predicted for its exclusive content, and it turned out not to be true.
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Spungoflex said:
What’s “all this time”? They’ve been producing content for barely 6 months and Apple TV+ has mostly been a complete dud so far.
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I think OP meant for the last 40+ years. Nothing specific to Apple TV+.
 
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