Making billions at the box office and having great reviews doesn't seem to embarrassing to me...
A film's $ success is not the primary metric to whether it's artistically good or not. None of AFI's top 10 movies are among the top ten biggest grossing films. Not Schindler's list, not Casablanca, not The Godfather. Also, none of the top grossing films won an Oscar for Best Picture.
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Maybe...but football is dying.
Dying, but that is a generation or more away from actually being "dead." Right now it's still the #1 pro sport in the U.S. with the average, i.e., lower nosebleed, ticket at $90, 30 sec ad costing $700K (regular season), and a total of $14B in annual revenue -- and that is just the NFL, not individual team revenue. So, yeah, far from being dead.
OTOH the Bond catalog reaches back 55 years, so not exactly fresh produce.
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