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Making billions at the box office and having great reviews doesn't seem to embarrassing to me...

A film's $ success is not the primary metric to whether it's artistically good or not. None of AFI's top 10 movies are among the top ten biggest grossing films. Not Schindler's list, not Casablanca, not The Godfather. Also, none of the top grossing films won an Oscar for Best Picture.
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Maybe...but football is dying.

Dying, but that is a generation or more away from actually being "dead." Right now it's still the #1 pro sport in the U.S. with the average, i.e., lower nosebleed, ticket at $90, 30 sec ad costing $700K (regular season), and a total of $14B in annual revenue -- and that is just the NFL, not individual team revenue. So, yeah, far from being dead.

OTOH the Bond catalog reaches back 55 years, so not exactly fresh produce.
 
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Solid move on Apple's part.

No way. People who love the old Bond films already own them (at least any Bond fan worth their weight). It will not attract people to a service. New content attracts people.

How about reviving some fan favorites that died premature deaths? Firefly? Agent Carter? Pushing Daisies?

A good example of this working is Showtime's revival of "Twin Peaks."
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If they do buy the franchise rights to James Bond will they make it an iTunes streaming exclusive? I'm already angry that the new Star Trek series will only be available on a subscription service (CBS All Access)

Yeah, that new Star Trek is gonna die on the vine.
 
Since when is bringing better products to market than the competition beside the point?
It's beside my original point (see below).
No one made the assertion that Apple didn't have enough money though.
Nope. benroberts3 said "However, my only gripe is I wish Apple would reinvest this money back into their services like Maps. I want Maps to succeed but it needs much more work to catch up to Google Maps." That statement suggests he thinks Apple doesn't have the cash to both buy Bond and improve Maps. I disagree. If Maps needs improvement, it's not because Apple doesn't have the money for it. This was my original point before you interposed yourself.
 
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The name's Band. James Band.
If there's somebody who could successfully market a $10,000 Apple Watch Band Edition, it's James Band :)
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Apple should bid on exclusive streaming rights for NFL games the next time the TV contract is up. It would be game-over for many of the cable companies. A LOT more people would cut the cord.
Is the NFL that hot of a commodity anymore? I heard viewership has gone down, although I didn't catch if it was enough to be that bad for them.
 
That statement suggests he thinks Apple doesn't have the cash to both buy Bond and improve Maps

Or benroberts3 just wishes that Apple would spend more money on Maps. When reading his comment I don't get the same idea that you did about him thinking Apple doesn't have the funds to spend billions on both.

This was my original point before you interposed yourself.

Posting on a message board is an open invitation to others to join the conversation.


Is the NFL that hot of a commodity anymore? I heard viewership has gone down, although I didn't catch if it was enough to be that bad for them.

Viewership might have dipped last season (way to soon to tell if it's the beginning of a trend or just an anomaly), but the NFL is still an 800lb gorilla. Amazon paid $50 million to proved the live streams of 10 Thursday Night Football games this year (it only cost Twitter $10 million for the same thing last season) and I'd say any comprehensive streaming deal is going to cost about $2 billion per year. For example, when DirecTV renewed it's NFL Sunday Ticket contract in 2014 it worked out to $1.5 billion per year and viewership is still trending upwards in general so I see no reason for the price to go down. Especially with so many deep pockets in the streaming sector that would love to have the NFL feather in their cap (even if it ends up being a loss leader like NFL Sunday Ticket is for DirecTV).
 
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