What's with all this hate for those beer choices? Keiths is delicious! There might be some "hip local brands" on the west coast, but good luck finding anyone who drinks anything other than Keiths, Olands, Moosehead, or Canadian on the east coast.
and I may or may not have a Moosehead tattoo on my leg..
On topic:
Pretty solid move. There would be a ton of unemployed talent coming from the area.