What aren't you getting? Please, explain in specific detail as to what you are missing on this whole matter.
The UK court said Samsung did not illegally infringe on Apples patents and design on the iPad, saying their design just "is not as cool" as Apple's ( although a court in Germany disagreed ). This UK court then forced upon Apple to disclose this information for all to read on their UK website. Apple posted it, stated the facts by pointing out that the Judge basically said Samsung's tablet is just "not as cool" as the iPad. Ha ha
Samsung hung themselves on this one. Whoever's idea this was on Samsungs side to have Apple run these ads, should be fired. What a dumb move.