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I am totally invested into the Apple ecosystem but the lack of innovation is very poor, they are miles behind others, HomeKit, Wallet, Maps, music I can’t fault the hardware but small incremental upgrades are making them fall behind for a brand that had lines of customers outside there stores to now where customers are NOT excited by the brand I use to take a day off for WWDC now I don’t bother, the vision has been lost. As for AI personally it doesn’t matter to me. Focus your efforts Apple and nail it please
 
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I think Meta is exceedingly annoying. Even if Meta is poaching all of this "AI talent," I wouldn't use their products, anyway, considering their privacy policies are nonexistent.

Zuckerburg took advantage of teenage markets back in the day, introduced Facebook like it was this awesome thing, and then began collecting information on people—even people who wanted nothing to do with Facebook at the time.

Even if Apple is losing some people in the AI world, I'd rather hold faith in a brand that believes in privacy protection than privacy exploitation.

Who cares if the AI is better, if said AI is just going to abuse your privacy rights and personal data?
 
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Obviously Meta’s spending spree is not sustainable, but it definitely reflects poorly on the morale of Apple’s AI division that so many of its employees are jumping ship for other firms. Even setting aside the monetary aspect, it suggests their talents aren’t being put to good use inside Apple.

AI is one of those things like the internet was during the nineties, where it’s both transformational and overhyped. It’s here to stay but there’s also a bubble that’s gonna burst in an ugly way.

I'd only start to worry about Apple if the phone sales start slowing. I honestly can't see people changing from iPhones in 5 years, people would still happily use them if they swapped the Apple logo for MAGA haha.
 
Why do companies want to create their own AI models when OpenAI is already available? For example, when Google Search was first launched, not every company developed its own search engine.
 
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Or it’s an indication that the AI bubble is going to burst, and people are cashing in and dashing out while they can.

Apple, on their side, might be delaying Apple Intelligence features because they’re no longer going to make AI a priority, because it doesn’t bring any significant return in investment.

Eventually, Apple will release the Apple Intelligence features they already promised, because they’ve painted themselves into a corner, but @bg AI development will be postponed until either no one cares any mire, and they can shove the whole concept down the back of the sofa, or they’ll by an exist AI service developer for cents on the dollar after share prices collapse.

The only company so far to make any return on AI is Nvidia, and that’s because they’re selling chips.

All other AI companies are burning through billions and are using investment funding to pay for running costs.

There’s been round after round if investment, but revenue figures are …. Not good.

It’s unsustainable. Given that, Apple is probably more than happy to have AI-focused staff be poached by meta.

Let meta deal with the money pit.
I think you put more thought into that hypothesis then it really deserved. The truth is probably much simpler. Apple appointed the wrong person to head AI and they weren't achieving real goals. Marketing got ahead of the dev team and over promised (again) and sold a bunch of phones with promises that could never be genuinely met. Tim was to busy screwing OEM's for another five cents off a part, to notice nothing was happening of value in the AI team, beyond the exec meetings. Reality caught up with the hype and spanked Apple. Staff frustrated with all of this were offered insane money and that was the final push they needed to leave. With the exits, morale plummets and more of the teams start contemplating their career choices.
 
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Apple should respond by nuking consumer confidence in AI and bursting the bubble. They stand to lose the least in doing so anyway.
 
At this point, I’m convinced Meta is offering Apple execs cr*ck or something
200 million dude, it’s right there. Nobody wins that, not even Tim Cook. Seems like Facebook realized what AI is going to be and they are not afraid to offer outrageous kind of money. Either Apple competes and starts matching offers or they don’t take AI seriously and let Facebook dominate the space
 
I guess we're not getting the home assistant with the robotic arm🥲
You must not work in a large company. That dude has already been replaced with someone just as competent. The people under him are excited by the ongoing opportunities to move into an overpaid and over appreciated exec role. Status of the AI robot arm? Completely unchanged.
 
I think you put more thought into that hypothesis then it really deserved. The truth is probably much simpler. Apple appointed the wrong person to head AI and they weren't achieving real goals. Marketing got ahead of the dev team and over promised (again) and sold a bunch of phones with promises that could never be genuinely met. Tim was to busy screwing OEM's for another five cents off a part, to notice nothing was happening of value in the AI team, beyond the exec meetings. Reality caught up with the hype and spanked Apple. Staff frustrated with all of this were offered insane money and that was the final push they needed to leave. With the exits, morale plummets and more of the teams start contemplating their career choices.
Exits don’t necessarily equate to morale plummeting. These articles about engineers leaving one company for another are so weird. It matters far less than most people think. 12 engineers in a division of hundreds is just normal churn anyway.
 
Maybe if Tim Cook left the company and they got a CEO that inspired employees to innovate more, work with more passion, etc…Apple wouldn’t be having these problems .
 
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Or it’s a very good sign. Apple’s back-pedalling on AI because Apple jumping onto the AI bandwagon turned out to be less than impressive.

Why keep on doing something you’re not good at when you can focus resource on doing what you are good at?

He AI hype has reached it’s peak, which means investors are going to stop throwing massive amount of money into so etching that has yet to show it can give any return on investment.

That Apple’s pivoting on AI might be very good. It definitely won’t be very bad.

They’ve already had their AI disaster, they’ve moved on, why keep banging away at it.

Looking past the spin and marketing hype, Apple’s core business is not AI. AI has not made them a lot of money, but it sure has hell sucked up a big chunk of their money.

Quietly pivoting now might turn out, in hindsight, to gave been very clever.
Perhaps the guys working on AI at Apple are very good but due to management style they aren't able to produce the best results?
 
I am totally invested into the Apple ecosystem but the lack of innovation is very poor, they are miles behind others, HomeKit, Wallet, Maps, music I can’t fault the hardware but small incremental upgrades are making them fall behind for a brand that had lines of customers outside there stores to now where customers are NOT excited by the brand I use to take a day off for WWDC now I don’t bother, the vision has been lost. As for AI personally it doesn’t matter to me. Focus your efforts Apple and nail it please
Agreed, I used to get excited for the Apple events and WWDC, now it's 'Oh, an Apple event was on?' Especially after things like all new AirPods Max with NEW COLOURS and USBC! That's it. Nothing else, after years. It's getting meh now.
 
Agreed, I used to get excited for the Apple events and WWDC, now it's 'Oh, an Apple event was on?' Especially after things like all new AirPods Max with NEW COLOURS and USBC! That's it. Nothing else, after years. It's getting meh now.

It’s the same with me. I used to get excited about watching the events and then it became just watching it later when I have time. Now? I don’t even bother watching anymore, I just catch some details somewhere else whenever I have time. The events just never reveal anything groundbreaking or “I have to have that!”
 
Meta, arguably the most aimless AI player. ¯\_(ツ)_/¯ Even more than just about anyone else, they're hoping throwing gobs of money at the topic will solve everything. We'll see, but I still have hope that Apple's relatively grounded approach will lead to better actual user experiences.

 
“Siri, play the Fifth Symphony by Beethoven”

“Now playing Hell at Night by BigXthaPlug Featuring Ella Langley”

So much with Apple Intelligence. Siri has become the most useless load of pig cr*p I’ve ever seen.
 
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It makes no difference. He wasn't doing anything at Apple anyway.
That is true. What these executives do sell CEOs and higher ups on the value. They sell them hope, change, profit, and solutions to their problems.

In reality, they never change anything below. The machine is moving on its own. If they get lucky and someone below is already working on a solution or an innovation, they jump on the bandwagon and tell the higher ups they made it happen.

If they get lucky with someone else's innovation, they'll stay for a few years. If not they usually jump off to another company right before they get found out.
 
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Holy smokes... You mean to tell me sought after engineers can be enticed to switch jobs in Silicon Valley? Wowzers! How will Apple ever survive?
 
When your mission, your products, and your environment are not going to revolutionize the world, talent leaves for money.
 
Looks like the entire team at Apple behind Apple Intelligence/Siri/AI is changing. Hopefully that will not cause any delays to Apple's plans.
 
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