https://www.thetimes.co.uk/edition/...-mulls-400bn-payout-to-shareholders-73nsx353w
"Apple losing ground due to market challenges" is the most redundant and meaningless headline on Macrumors.
Of course they are losing ground due to market challenges -- that's why any company loses ground.
The truth is that Apple is losing ground because Apple has lost it's way.
They make weird, objectively bad, outdated laptops and their mobile presence is regressing. "Outrageously expensive phone with worse design and worse usability" is their big strategy, and the market has responded.
Apple will now literally pay shareholders not to run away -- that cash hoard that they could have used to invent the next great paradigm is now being used as bribe money to try to slow the fall of the share price as people catch wind of what they've done.
It's a sad chapter for a once great company.
Not with a bang but a whimper.