Apple, Lost The Plot - Google search reveals widespread sentiment

Discussion in 'Apple, Inc and Tech Industry' started by katewes, Dec 20, 2016.

  1. katewes macrumors 6502

    Jun 7, 2007
    A Google search for - Apple "lost the plot" gives 324,000 hits.

    A search for - apple "lost the plot" - gives 159 hits, so many of you feel that way too.

    Below is my list of reasons why Apple has lost the plot. Can you add to it?

    I think Steve Jobs' mantra - that people don't know what they want until Apple tells them - worked well under a genius like Jobs, but it's unravelling under Cook, because their current staff have no clue how frustrated Apple users are.

    A Google search for -- Microsoft "the new Apple" gives 462,000 hits.

    I'm an Apple user since 1986, and I seriously don't know if my next computer will be an Apple.

    For decades I've evangelised many dozens of people (lost count) to try Apple, and brought my whole family into Apple products. But now I don't care about Apple anymore.

    My reasons why Apple has lost the plot:

    1) -- removal of matte, anti-glare screens that many specialist users need, e.g. graphics professionals, and people that stare at the screen in sunny environments. Sure, not everyone needs matte, anti-glare screens. But a company the size of Apple, sitting on a cash pile of $200+ Billion, can afford to offer a legitimate modification needed by many users.

    2) -- 1 year update cycle of each OSX macOS version, resulting in an OS that never quite gets to the point of rock solid stability, before the whole annual update circus begins again.

    3) -- removal of earphone jack in iPhone

    4) -- the pursuit of thinness to the point of form-over-function

    5) e.g. thinness in iMacs, preventing upgradability of RAM memory and SSD/HDD.

    6) e.g. thinness in MacBook Pro's which was explained as a reason for limiting memory to 16GB maximum.

    7) e.g. thinness in MacBook Pro's - resulting in keyboard with short key travel.

    8) e.g. thinness in MacBook Pro's - resulting in loss of ports.

    9) e.g. thinness in MacBook Pro's - discarding of MagSafe connection.
  2. deany, Dec 21, 2016
    Last edited: Dec 21, 2016

    deany macrumors 68030


    Sep 16, 2012
    North Wales
    I think apple started to change as a company around
    As the article says they should have bought Monster or even Koss and started their own music streaming service for a fraction of the price with 40M tracks as amazon have.
    Beats seems to have brought bad Karma on apple but I know a few on here disagree with me, its just opinion.
    Apple have lost their sparkle since then, this was the turning point.
    Its pretty much been proved this purchase was a mistake:

    • apple minimalistc AirPod - apple see as the future not oversize heavy earphones when 'out and about' etc.
    • 'messy' apple music (beats music) that many including myself dont like

    The purchase must have left many apple employees shaking their heads in disbelief and beats owners laughing on the otherside of their face at that 3.2B price tag.
    All the tech intellectual property and startup music service, I worked out could have cost under $50M
  3. Scepticalscribe, Dec 21, 2016
    Last edited: Dec 21, 2016

    Scepticalscribe Contributor


    Jul 29, 2008
    The Far Horizon
    The key verb in the OP's post is 'evangelised'.

    Apple is a company, not a church, or belief system, or esoteric cult.

    These days, it is a company that does not even need its computing arm to be commercially successful and profitable. This is because it seems to derive much - if not most - of its profits from other areas.

    And gifted though he was, I have to say that I find the uncritical adulation that sometimes seems to attend the every invocation or utterance of Mr Job's name a bit tedious and tiresome.

    Personally, I do not subscribe to the notion of the divine in humans, although I will cheerfully pay homage to (and happily pay for) well designed products.
  4. Phil A. Moderator

    Phil A.

    Staff Member

    Apr 2, 2006
    Shropshire, UK
    Google "lost the plot" returns 662,000 hits
    Hillary "lost the plot" returns 634,000 hits

    Apple may have changed but that doesn't mean they've "lost the plot" - they've clearly got a focus which may not be one you agree with, but it's there nonetheless
  5. A.Goldberg macrumors 68020


    Jan 31, 2015
    I believe personal computing technology (desktops, laptops) has very much plauteaued- maybe in part to less room technical innovation, but largely in part due to a shift in consumer demand. Mobile technology is where all the interest is and Apple as a business will surely follow that route.

    Meanwhile, it seems like cell phones and tablets have also somewhat reached a plateau in how much you can put into a 4-5" sheet of glass and aluminum.

    I'd love Apple to focus more on their computer line. Most of their lineup is horrendously dated and overly limited for form over function- rather than a previous effort to harmonize the two. Currently I think MS is excelling far better at this task and consequently has created far more innovative products. Apple on the other hand just seems to be coming out with gimmicks like the touchbar and Apple Watch.

    Costs currently feel a bit ridiculous too, though Apple hasn't really offered "competative" pricing in decades.

    I preferred the days when Apple was a smaller company and more intune with its small base of professional and creative customers. Today it's a mega corporation that's too mainstream. I miss he days when people would say "why the **** did you buy a Mac???"
  6. Scepticalscribe, Dec 21, 2016
    Last edited: Feb 28, 2017

    Scepticalscribe Contributor


    Jul 29, 2008
    The Far Horizon
    But, but, but..........

    Yes, firstly - you make a very good point about how things - in terms of tech development and evolution - may have plateaued: Indeed, as with motorcars (not an awful lot has happened with the internal combustion engine in ages), I accept that a lot of the technological innovation may have plateaued, and that the age of stunning breakthroughs may be behind us.

    However, again, I a struck by how much of the angst directed at Apple comes from Americans who bought - and bought into - the brand, especially in the day when it portrayed itself as an esoteric - and knowing - world inhabited by technologically adept insiders who also enjoyed the image of 'cool' and cutting edge that came with Apple.

    This goes hand in hand with the powerful position of the market in yours society and the internalisation and adaptation of those same values; do not act surprised when Apple decides to drop its mask of 'cool nerd' and join the mainstream market in pursuit of massive profits. It is a company. That is what it does.

    More to the point, I have long been struck on these threads by how much of themselves - and their own personal, carefully constructed sense of identity - people invest in the fact that they buy (and buy into) Apple.

    Thus, they tend to see the company's open prioritisation of profit almost as a rejection, and are sometimes acting like jilted lovers, - seeing themselves as discarded devotees, or abandoned acolytes, - rather than a clear expression of what the company has become.

    These days, Apple does not need its computing arm. Actually, it can afford to run it as a hobby, as a loss leader, as an optional extra that reminds it of its origins, a quaint nod to nostalgia.

    Thus, in its now mind - it does not need to devote much by way of resources to computing - and, indeed, may well have worked out some time ago that any further technological advances of the sort that were revolutionary a decade or so ago, are no longer likely to happen, and that, therefore, devoting excessive research & development, as well as time, and financial - resources to diminishing technological (and reputational) returns, might well be a complete and utter waste.
  7. iLondoner macrumors 6502


    I bought our first Apple Macbook in mid 2011 and it was only after doing so that we bought iPhones, iPods and generally invested in the Apple infrastructure. Apple Macs are still far more important to me than phones, yet in the last three years Apple has dropped the baton. You only have to look at the swathe of four 'Don't Buy' images across the six Mac categories in the Macrumors Buyer's Guide.

    We need to replace some of the early Macbook Airs but why should we be spending champagne money on a beer money specification system that hasn't been updated for nearly two years?

    I would love more screen real estate and would happily buy one or more 15-in models but the only one available is an incredibly expensive Macbook Pro with the mickey mouse bar.

    HP machines are looking increasingly attractive but I don't really want to move back to Windows.
  8. OS6-OSX macrumors 6502a


    Jun 13, 2004
    With the current Mac lineup those days have returned but asked by mac users! :(

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