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Trust me, there isn't a single motive behind the "greener" apple that isn't 100% for profit. Why do you think apple still scored 13th out of like 16 electronics manufacturers in greenpeace's rating system? Because all they did was decrease the pollution created by what the customers see - laptops, the boxes they go in; etc. Obvious stuff. They don't mention that they dump their wastes just like everyone else, that they don't recycle, that their carbon footprint is just as big as everyone else's. I might seem cynical, but it's the sad truth.

Quoted for truth.

I think we shouldn't be under any delusion that Apple is doing any of this out of the goodness of their own hearts. You just have to look at the evidence. For the recently introduced products that Apple is trying to sell, they push the fact that they've reduced the size of the boxes. But for everything else that they don't really care to boost sales on, such as those dinky accessories and product recalls, they haven't bothered changing those and ship them in whatever box is convenient for them. For the 3g adapter recall it was documented by a lot of people and is widely accepted that Apple began shipping those adapters in HUGE boxes. It took an internet outcry for Apple to reduce the size of those boxes, since it looked hypocritical against their greener marketing for the new Macbooks. A company that cares about the environment wouldn't have waited for bad press to change the size of the boxes.

If it were the other way around, if they reduced the size of boxes on stuff they weren't trying to increase sales on, like older products and accessories, then there would be a case for them actually caring. Make no mistake about it, this is about greed.
 
They don't mention that they dump their wastes just like everyone else
Alright, please prove this then.

Sony recycles all broken Playstation 2's, and infact, many of the PS3's out there are made from recycled plastic.

I think you are making an assumption based on the past, while the future very much includes manufacturors to care about the environment. Not everyone does it yet, and we have a long way to go. In many countries, there are laws for this as well.

It's a fact that the new MacBook is made out of materials that are not toxic. Even if its the case that Apple "dumps their waste", then it helps alot when the machines being "dumped" are not toxic to the environment.

To go into further details, the dumping you claim, actually includes destroying the waste first, often by burning it. And the new MacBook will be alot less harmfull to burn, because it doesnt include toxic chemicals.
 
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