Apple Lowers Revenue Guidance for Q1 2019 Citing 'Fewer iPhone Upgrades' Than Anticipated

Good. Time for Tim to stop the grift. Price products appropriately. Customers first, not shareholders. A return to the days of a 30% 'Apple Tax' (as opposed to whatever eye-watering number it is at now) is long overdue.

 

We’ll see if this leads to a change in pricing strategy this year, particularly in China and emerging markets.

 

The beginning of the end.

 

Simple
Lower prices
$1500 iPhones
$1800 IPads
Not rocket science

Tim wanted to test what the market could bear.
Now the bear is bitting back.

Tim fell into his own Reality Distortion Field.

UPDATE:
55 billion dollars wiped out in 1 afternoon due to hubris.

 

Tim gonna blame everything except for the high prices lol

 

My iphone7 plus is going for three years instead of upgrading after 2 because price.

Also, it’s a damn nice phone.

Edit: Jet Black, btw. (Thanks for the likes!)

 

Too many years of pretty much the same phone. I do still enjoy my iPhone but I concede its basically the same year to year. Better display, faster, etc but generally the same. It's hard to tell people why to upgrade when they ask.

 

The iPhone is an increasingly mature platform. How much “better” is the XS vs the X?

The price increases didn’t help, though.

 

Their corporate profit margin has generally hovered in the 35-40% range for many years now.

 

And people still refuse to accept Apples latest products are not landing well.

The end is far from near, but there is a need for change in pricing.

 

Maybe this improves the chance of an iPhone SE 2. This also raises the stakes in the recent trade war with China, as well as the dispute with Huawei over the Iran sanctions. The US government nearly bankrupted ZTE but saved it in a last minute deal. Will we do the same to Huawei?

 

Remember all those people cramming into the Apple store by 12/31/2018 for a $29 battery?

Yeah, they will be ready to give Apple more money in....like 2021.

Good luck Tim, yikes. Lower prices, include a pencil on the iPhone XI (ala Note series) and pray.

 

Quick! Tell Apple's CFO that you've figured it all out.

 

They won’t drop the prices of their phones. They’ll just do more to try and get you to buy them.

 

AAPL will take another big hit. This will be interesting to see how it plays out over the next year. This could potentially be the best time to buy stock in the coming 6 months.

I think apple is playing the game of reduce the price, still sell a similar amount of phones with a lower profit margin thus reducing reducing revenue even further or keep prices higher and trust that people will buy it regardless. As a consumer, I say lower the price of the phone. As a shareholder, I'm not sure the route to take. If the stock keeps tanking, you'd hope they'd try to make some significant changes.

 

It doesn't.

 

That’ll teach the greedy sods.

Don’t bite the hand that feeds you. Ever.

 

Funny how all the armchair Wall Street experts who post on Macrumors dismissed all the warnings from a month ago.

 

Let's see:

2007 - iPhone is $399 (after initial flub)
2019 - that would be $487 with inflation - where is my $499 flagship phone? (which honestly should still be $399 as tech gets cheaper, certainly storage is)

 

It may require a broader change in strategy, particularly in China. Huawei is starting to really compete on the high end there.

 

I'll still be a buyer when I need things. My X should last me at least through 2020 with one battery replacement.

 

Well duh, if you price iPhones to cost a fortune don't expect mass sales. iPhone prices need to come down, period.

 

That’s not the same as the “Apple tax”. Apple tax is best described as the difference between Apple and similar competitor products. For example, the almost £1000 difference between the 15” MacBook Pro and a similar spec 15” XPS.

 

Same here. The current pricing strategy has made me re-evaluate the beauty of the 7Plus. The more I see the XS Max prices, the more beautiful my iPhone 7plus looks.