Apple would never abandon the market, but the EU may force Apple out of the market. 30% poof! Apple will survive though. That 70% is more than enough to run a company and still pull a profit.
I’m saying Apple works under the rules of the countries they work in as long as those countries have rules that allow Apple to operate. It’s humorous that the rules in China and Russia are less restrictive than what’s proposed from the EU.
Why do you think google tried to re-enter china? They had the chance but abandoned it on their principles first.
https://en.m.wikipedia.org/wiki/Dragonfly_(search_engine)
The EU allowed Apple to operate in the EU previously. With the regulation changes, the EU may no longer be willing to allow Apple to operate, and that’s fine.
Well nobody would allow anything, EU doesn’t grant anyone a right to business, it’s free for everyone, and as with normal laws, if you break them you pay the price.
A lot of speculation has centered around lost sales of Apple devices in the EU if Apple were to hypothetically leave the market, but they don't see that it is a two-way street and how much leverage Apple actually has. It would be devastating to EU-based developers if they could no longer distribute their apps and services to iPhone customers in the EU or the rest of the world. If you think Spotify is squealing now, just imagine if their developer account is cut off and they loose access to half the US smartphone market and ~30% of the global one. EU consumers shifting to Android phones in the EU really doesn't solve this problem and it effectively neuters their power to enforce compliance out of their market. Remember, EU regulators are not trying to just regulate their market, they are actually trying to regulate the global market by imposing the "California Effect" making compliance to EU regulations the de facto standard for other markets.
There is quite literally the most one sided fight in the history of fights. EU have made zero mandates on developers, and they are free to do business with Apple ID they want. Way consumers would jus have a legkac
It is not the job of the EU regulators to consider the adverse affects to the companies that are impacted by their decisions. If a decision leads to a company no longer being able to be profitable, then that company will have to go out of business OR leave the EU.
Indeed, it’s their job to make sure the market is healthy.
The EU should be promoting competition though.
They are
I know. I want to know why they chose Dating apps as the battle field.
Because match group is a dating app company, that’s the market.
If promoting competition was the main goal, something more like what India is doing where they’re creating a phone platform would promote competition. EU hardware companies interested in the venture would be tasked with design and assembly, developers in the EU would benefit from not paying any commission on sales within the EU, there are lots of ways where the end result could turn out something so surprisingly good that Google and Apple would have to change their products to compete.
Promoting competition ISN’T the goal though, it’s more about removing all competition and leaving Google and Apple as the defacto technologies for EU citizens.
Why would EU dictate what companies create to be competitive? That’s not the government business to make An Eu phone, only to make sure the market is fair
I've long thought the more appropriate regulation would be to disallow the business model that allows android to thrive. That would result in more choices for consumers and developers. Make every smartphone company vertically integrated with it's own OS and ecosystem.
It is disallowed, EU have already started ruling against google lock-in policy. Currently google is forced to stop doing these thing’s etc
- by requiring mobile manufacturers to pre-install Google Search and Google Chrome browser and requiring them to set Google Search as default search service on their devices, as a condition to license certain Google proprietary apps;
- by giving financial incentives to manufacturers and mobile network operators on condition that they exclusively pre-install Google Search on their devices.
- by preventing manufacturers from selling smart mobile devices running on competing operating systems based on the Android open source code;
EU is engaged in protectionism because at the very lowest levels they have doubled-down on doing all the things that make their companies globally non-competitive. The irony is that while they believe they are giving their tech companies an equal footing, what they are really doing is removing the last barriers to being overrun by American, Asian, and even Eastern European companies that don't have the constraints on their structural, capital, and human resources that EU companies do.
I recommend you actually read the DMA. It doesn’t protect EU companies and it makes it easier for smaller companies to do things as they no longer need to follow Apple or googles demands.
SO, this is an interesting idea… for the myriad of phone providers to be required to provide their own OS and ecosystems. That would actually increase the amount of real choice more than what they’re currently thinking of doing. It would also mean that entering the EU market would require more than just creating some hardware and tossing a cookie-cutter OS on top of it. There would be a decent potential for something better than Apple or Google to come out of it as each one would be developing the OS they thing would give them the edge. I like it!
That would just fracture the market and encourage even more lock-ins. This has explicitly been banned, hence why google no longer can prevent phone manufacturers to only use their OS and no other competitive choices.
And this is the value of interoperability as it breaks the lock-in effect.
It would make the EU the one place in the world where actually putting in the work to create a non-Google OS would be beneficial to set oneself apart from the crowd. The EU would be a science lab of OS innovation, where any device available would been created with it’s OS tightly coupled with it’s feature set.
They already can do this. That is why we have android flavored systems as it’s extremely expensive and risky to make a new OS
If the EU changes the rules such that the EU isn’t as profitable anymore, or if they pass rules stating that Apple can’t do business in the EU, they’ll just continue making money elsewhere and not in the EU. There will be a significant hit to Apple’s profits, but Apple will survive.
