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Apple Makes Gains in U.S. Smartphone Market Share as Launch of iPhone 6 Approaches

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Apr 12, 2001
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As the launch of the iPhone 6 approaches, Apple continues to hold its title as the number one handset manufacturer among consumers in the United States, making significant gains in share during the three month period ending in July.

According to ComScore's latest numbers, the iPhone had a 42.4 percent share of the market, up from 41.4 percent in April. Samsung also saw small gains, jumping to 28.4 percent from 27.7 percent in April. Meanwhile, LG, Motorola, and HTC lost share, a trend that's been ongoing for several months.

topsmartphoneoems.jpg

While Apple is the top handset maker, iOS has always fallen behind Android when it comes to operating system share, due to the large number of Android-based phones on the market. Apple did make headway during the July period, however, as Android lost share, dropping to 51.5 percent from 52.5 percent during the April period. iOS, meanwhile, jumped from 41.4 percent share to 42.4 percent share.

comscore_jul14_trend.jpg

iOS is the only platform that continues to gain significant ground, with BlackBerry and Symbian losing share while Microsoft gained 0.3 percentage points.

smartphoneplatforms.jpg

It will be interesting to watch ComScore's numbers in the coming months, as Apple may see gains in both handset and operating system share. The company is preparing to launch the iPhone 6, which will offer larger displays of 4.7 and 5.5-inches. Display size has been one of the major features differentiating the iPhone from larger Android phones, and the increase in size may encourage a number of Android users to switch to Apple's platform.

Because ComScore's data tracks installed user base rather than new handset sales, it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Article Link: Apple Makes Gains in U.S. Smartphone Market Share as Launch of iPhone 6 Approaches
 
Article Link
https://www.macrumors.com/2014/09/05/apple-comscore-july-numbers/
I would argue that the increase in market share will also be equally due to iOS 8.. which has at a minimum has brought iOS in parity with Android and it's feature set.

Will be interesting to see where all this sits a year from now at the next iPhone release.... Will we be more excited about a new iPhone or a next generation Apple wearable?
 
Most ridiculous thing in the world.
Now the other thread;
Markiie said:
With 700 million subs.....yeaaa they pretty much run the show. Apple kinda has to turn the cheek here.

Just to give a idea...... Att and Verizon COMBINED are 225million ish....



and from what i wrote above......He's probably the only guy in this universe who wouldn't give a damn....BUT.....hes no longer here.
Click to expand...
Why are we not quoting worldwide figures, all this article does otherwise is attract rabid fanboys who say 'yeah, take that Samsung'.
 
I'm surprised Samsung is UP in the US.

They were down, both in marketshare AND sales in worldwide numbers last quarter. I wonder what the worldwide numbers look like this quarter.....

I would assume they do better outside the US than in - though I guess a huge contributor to their decline had to do with losing the top spot in China.
 
"Display size has been one of the major features differentiating the iPhone from larger Android phones, and the increase in size may encourage a number of Android users to switch to Apple's platform."

Display size combined with iOS 8 being so open (compared to past iOS versions) may be very tempting to many. Installable third-party keyboards, for example, is a good example of the much-more-open iOS 8.
 
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