Because ComScore's data tracks installed user base rather than new handset sales, it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
For the best comprehension, readers should note the above. This is not about current sales, but about total current users.
When the source is marked as being from MobiLens, it means it comes from comScore's own collection of 30,000+ long term volunteers who are supposed to be a representative group of users. They constantly report on what devices they use or stop using, how they use them, and so forth.
This is why these stats change more slowly than other brief snapshots of sales or browser stats. This data reflects a real life, fairly static group of people who have to deal with phone contracts, upgrade eligibility, family financials, and so forth.
Note that it includes users of both new
and old model phones. In other words, if a lot of people are still in their two year contract using a year or two old phone, they increase the count for that maker. Or if a type of phone is more often sold or handed down, its number will increase accordingly.
Yet 'analysts' still predict that Apple is doomed etc.
Hmm. Got a link to any major analyst who says Apple is doomed?
I think it's more like they worry about carriers dropping subsidies and/or Apple having to lower their profit margin.
Not about Apple disappearing.