Apple Maps is a gigantic failure. I've waited for Apple to get their act together ever since they released Apple Maps. Apple Maps will be turning five on September 19 of 2017. Being an Apple aficionado and having a 7-figure investment in AAPL, I wanted Apple Maps to succeed badly. I've tried to use Apple Maps - first on my iOS devices and later with Apple Car Play multiple times during the past five years. One thing that never changed (at least in the state where I live) is that Apple Maps is not very good at accuracy in navigation. It took my family members to parking lots near the destination and instructed them "hike down the hill to your destination). It wanted to take me to Mecca when I asked it to navigate me to a local JCC (Jewish Community Center), and I am not joking here. Lately, Apple Maps became aware of traffic and on recent trip it (while running on Car Play), it diverted me off the interstate due to standstill traffic, which really impressed me as this feature used to be exclusive to Google Maps and Waze. However, in doing so, Apple Maps wanted me to take a route across a bridge under repair with the "road closed" sign. This was at midnight, and had it not being for Waze running on another iPhone at the same time, I could have driven across a closed bridge in the middle of the night.
This last episode was a stimulus for me to see what Android Auto has to offer. I purchased a cheap Android phone at Best Buy (Moto 4G Play), installed Android Auto, updated Google Play Services, and updated the Android OS. I had never used Android before, so it took me a few hours to figure out how to do this. Once I plugged this phone in my vehicle (which supports both Android Auto and Apple Car Play), I was blown away by Android Auto. Really, the only big difference between Android Auto and Car Play is the availability of Google Maps on Android Auto and its lack on Car Play. Everything else is pretty similar between the two platforms, with minor differences along the way that are not worth mentioning here. The power of Google Maps on the car display cannot be overstated. The experience blows your mind. You finally have a system "built-in" to your vehicle that provides a cohesive navigational experience. This is something that is lacking in both factory-installed navigation in most vehicles and in Apple Maps. I am not aware of any vehicle on the market right now that runs Google Maps (or Waze) natively on their car's head units other than Tesla. Google Maps (and Waze, which is soon to come to Android Auto) are that distinguishing factor that makes Android Auto to be the killer feature, whereas Car Play is just as lame as the factory software provided by the car manufacturer due to Apple Maps being so inaccurate in navigation.
That Moto 4G Play now permanently lives in my vehicle and I am about to buy another one for my wife. I've waited for almost FIVE years for Apple to get their act together, and now I have an amazing system in my vehicle, which provides accurate navigation, keeps all my contacts, can navigate to calendar events, and can make and receive calls, all of which is driven by a $150 phone. Because of this, I've now been introduced to Android, which I never thought I would do. I am not yet abandoning iOS as my personal phones are iPhones, I have iPads, Apple watches, Macs, Apple TV, etc. in my household, but I now have a foot in Android thanks to the ineptness of Apple and especially the neglect demonstrated by the Apple's leadership with Tim Cook at the helm. If a person like me had to reach out to Android to solve my problem, I am afraid people with less affinity to Apple are doing this on throughs now. I'm happy for my newly found Android Auto inspired driving experience, which is delightful. However, I'm starting to seriously worry about my AAPL portfolio. Apple Car Play is just one area where Apple seems to have abandoned its customers. There are multiple other areas in which I have been waiting for a solution from Apple for years now, and the solution is not forthcoming. Guess where I am going to turn to when my patience run out? My patience is about to run out.