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Apple Marketing Chief Phil Schiller Appears On the Witness Stand in Apple/Samsung Damages Trial

MacRumors said:
According to CNET, Schiller told the jury that Samsung made it "much harder" for Apple to market and sell its devices, and that Samsung's behavior has made it "harder for us to get new customers and bring them into our ecosystem."
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wow.. that sounds like such a weak, and imo.. a dumb reason. to me, it sounds like he's saying samsung's marketing has produced better results than he was expecting, so they should get penalized for it.. that it's getting harder for them to get people to drink the kool aid...

and galaxy phones look like iphones? :confused: does he really think that apple consumers are that dumb to be that confused between the two products? seems more like a jab at apple users
 
AppleMark said:
In as much as the Ford Fusion looks a lot like the Jaguar Model S.

But come on..., do they really expect us to believe that any customer will have bought one over the other by mistake?

I can picture the scene right now. Husband goes home to his wife to show off the new car he bought.

Husband - Hi honey, I am home come and see the new Jag.

Wife - Er, dear... This is a Ford and not a Jaguar...

Husband - Doh..! I wish Judge Koh were hear right now!!!

Phil, stop patronising the consumer to make your point$. If there was an infringement make the point on it's own merit of design, without resorting to trying to make us the consumer, look as stupid as you do right now.
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Off topic: Congrats sir! The first accurate car analogy I've seen on MR. You deserve an honorary Jalopnik membership. Ford completely mimicked the front clip of the Jaguar, but no one would ever confuse the two. Just as no one this side of blind would confuse the iPhone with the Galaxy series.

Did Samsung borrow heavily from Apple's design language and infringe on patents? I think they did. So did the law. If time travel were a reality would they go back and do the same thing again? Yes indeed. Look at the end result.

On topic: Schillers comments - demeaning to the consuming public. Demeaning even to the inevitable "grandmother who doesn't know much about tech and wouldn't know the difference" that is sure to pop up here as anecdotal evidence.
 
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haydn! said:
Regardless. This case is no longer about if Samsung copied or not. They did. The courts decided this last year and Samsung's lawyers pretty much admitted/accepted earlier this week.

All that's open for debate now is how much monetary damage Apple actually suffered.
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Make them pay big!
 
FirstNTenderbit said:
Off topic: Congrats sir! The first accurate car analogy I've seen on MR. You deserve an honorary Jalopnik membership. Ford completely mimicked the front clip of the Jaguar, but no one would ever confuse the two. Just as no one this side of blind would confuse the iPhone with the Galaxy series.

Did Samsung borrow heavily from Apple's design language and infringe on patents? I think they did. So did the law. If time travel were a reality would they go back and do the same thing again? Yes indeed. Look at the end result.

On topic: Schillers comments - demeaning to the consuming public. Demeaning even to the inevitable "grandmother who doesn't know much about tech and wouldn't know the difference" that is sure to pop up here as anecdotal evidence.
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I remember the day the first Samsung Galaxy Ad ran, I think it was during SuperBowl or another big event. I was at someone's house watching whatever we were watching, and then the Galaxy Ad played and everyone in the room yell: "Look, a new iPad!".
No more comments...
 
Amazing Iceman said:
I remember the day the first Samsung Galaxy Ad ran, I think it was during SuperBowl or another big event. I was at someone's house watching whatever we were watching, and then the Galaxy Ad played and everyone in the room yell: "Look, a new iPad!".
No more comments...
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something, something, something... the company we keep.

As far as Samsung's ads, I dunno. Maybe in Florida they show the ads without the Samsung visuals they use in the rest of the world... and on their phones... and tablets. Would love to see one actually. Innocently, maybe your friends were using iPad generically as a stand in for tablet. Sort of like when people say google meaning search, not Google.

Basically most people can read words. The word Samsung doesn't look like the word Apple.
 
WiiDSmoker said:
Samsung had phones and I believe LG did as well that looked exactly like that before the iPhone even came out.
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NO, no they didn't.

I can't believe the amount of people who've convinced themselves that the iPhone was not a revolution in just about every aspect of the phone. There was NOTHING remotely similar to it before it came out and after it, well, everything is similar to it.
 
Winni said:
Samsung got a speeding ticket and they're now negotiating the sum they have to pay. In the meantime, they found their own design language, innovated and improved their technology like crazy and are outselling everybody else. Looks like a huge success story to me.
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Outselling everyone? The iPhone lineup still outsells the Galaxy lineup 3 to 1. Oh you were counting every single one of Samsung's 500 models including dumb phones? How cute. :p

And innovated like crazy? ROTFL. They added larger displays...and?

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undesign said:
Good, sink or swim. Or in other words, sink or INNOVATE. This is exactly what makes consumer products better; competition.
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Good to know you think that other's products should be able to be copied wholesale with no effort on your own. I know, let's just throw out all design patents entirely. Which part of the Far East are you from, exactly?
 
haydn! said:
Regardless. This case is no longer about if Samsung copied or not. They did. The courts decided this last year and Samsung's lawyers pretty much admitted/accepted earlier this week.

All that's open for debate now is how much monetary damage Apple actually suffered.
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Well, they did have "feature phones" that looked like the iPhone before the iPhone.

They didn't have "smartphones" that looked like that because the software, Palm and Windows were dominant in the smartphone market.

So the question is whether they were smart enough on their own to apply the design principals of their own "feature phones" to their smartphones once android was available.

The courts have decided that they were not smart enough to make that leap.

But ultimately it's about the cost of the infringement.

It reminds me of a joke:
Man: Asking woman if she would sleep with him for $1 million.
Woman: Yes
Man: $100K
Woman: Yes
Man: $500
Woman: No. (Insulted) What do you think I am, a common whore?
Man: We know what you are, we're negotiating price. :D

Samsung and Apple are negotiating price.
 
AppleMark said:
In as much as the Ford Fusion looks a lot like the Jaguar Model S.

But come on..., do they really expect us to believe that any customer will have bought one over the other by mistake?

I can picture the scene right now. Husband goes home to his wife to show off the new car he bought.

Husband - Hi honey, I am home come and see the new Jag.

Wife - Er, dear... This is a Ford and not a Jaguar...

Husband - Doh..! I wish Judge Koh were hear right now!!!

Phil, stop patronising the consumer to make your point$. If there was an infringement make the point on it's own merit of design, without resorting to trying to make us the consumer, look as stupid as you do right now.
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Designed by the same designer. Moving on please...
 
i dont think he means that people will literally go and buy a samsung thinking its an iphone(i mean come on) but i can guarantee you A LOT of people will believe that some samsung phones are basically a cheaper version of an iphone which is "exactly" the same, and this ofcourse is faaaar from the reality.

i personally know someone who bought samsung few years back when the iphone was a huge novelty thinking its going to be the same because it resembled it. it even had the same unlock screen (yes i dont remember what model it was but it had the exact same unlock screen as an iphone and it was right there on the package, jesus). what happened after said person bought it? he said it was the worst phone he has ever owned (it had windows mobile so i trusted him)
 
techwhiz said:
...So the question is whether they were smart enough on their own to apply the design principals of their own "feature phones" to their smartphones once android was available....

The courts have decided that they were not smart enough to make that leap.
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No, that isn't the question that was tested in the initial case, though it sounds cute to phrase it that way. The question was whether Samsung deliberately and willfully copied Apple's designs, software and operability in order to make competing products without having to develop their own solutions.

It wasn't not being 'smart enough' that Samsung were found guilty of, and which they remain guilty of in this retrial of damage awards.
 
dguisinger said:
I thought Ford owned Jaguar. Do you have a better example?
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Nah, Tata Motors (India, publicly listed) purchased Jaguar off Ford in 2008 - you should edit your post so you don't mislead people. So I think that's a decent example.

Those car designs are insanely similar - I find it frustrating when companies compete through copying market leaders.
 
laserbeam273 said:
Nah, Tata Motors (India, publicly listed) purchased Jaguar off Ford in 2008 - you should edit your post so you don't mislead people. So I think that's a decent example.

Those car designs are insanely similar - I find it frustrating when companies compete through copying market leaders.
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I thought it was the Aston Martin that the Fusion tried to mimic:
aston-martin_ford-2013-fusion-mondeo-1%252520-%252520Copy_thumb%25255B1%25255D.jpg
 
CEmajr said:
No they didn't. Samsung phones looked like the Blackberry (because they were the market leader at the time). I'd like to see the alleged iPhone 3G looking Samsung phones that came out before Apple made the iPhone.

That's their strategy and not just when it comes to phones. Imitate the market leader and provide a similar experience at a cheaper price and then attempt to price the market leader out of the market until Samsung comes to dominate. It's not a bad strategy so I'm not even sure why they're stressing over the damages Apple wants. It's chump changed compared to how well their efforts have paid off to this date.
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I don't find Samsung's products cheap at all. Regardless, making something look like something else isn't what normally sells a product, unless you're that guy that loves to brag about owning knock-offs (which I believe is more of a minority than a majority). Usually, the bigger question is, 'what can product x do (or do better) that product y can't?'

There are people that will favour one brand over another, and there are people that will favour certain features over another. Style also comes into factor. I happen to like Apple's ecosystem right now. So, I stay with them, but I've always felt they take their Patent crybaby blues to a whole new level that neither makes them look sophisticated, nor mature.

Even if the Samsung phone was the same size and shape, it would still be a Samsung phone. I'm sure the majority of people out there would know that without mistakenly buying the wrong device or being deceived into doing so.
 
Kreme said:
I don't find Samsung's products cheap at all. Regardless, making something look like something else isn't what normally sells a product, unless you're that guy that loves to brag about owning knock-offs (which I believe is more of a minority than a majority). Usually, the bigger question is, 'what can product x do (or do better) that product y can't?'

There are people that will favour one brand over another, and there are people that will favour certain features over another. Style also comes into factor. I happen to like Apple's ecosystem right now. So, I stay with them, but I've always felt they take their Patent crybaby blues to a whole new level that neither makes them look sophisticated, nor mature.

Even if the Samsung phone was the same size and shape, it would still be a Samsung phone. I'm sure the majority of people out there would know that without mistakenly buying the wrong device or being deceived into doing so.
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But you don't see what Samsung did as a blatant attempt to capitalize on the initial iPhone's popularity? Something that may very well have propelled them to be as popular worldwide as they are today?
 
rmbpuser said:
i dont think he means that people will literally go and buy a samsung thinking its an iphone(i mean come on) but i can guarantee you A LOT of people will believe that some samsung phones are basically a cheaper version of an iphone which is "exactly" the same, and this ofcourse is faaaar from the reality.
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I've actually had that conversation.

Friend "I've got an iPhone, just like yours!"

Me "That's a samsung"

Friend "Yeah, a samsung iPhone!"

A combination of ignorance of the whole iPhone/smartphone difference, and a phoneshop salesman pushing her to a phone (presumably) with a better commission for him got us to that situation.
 
AppleMark said:
In as much as the Ford Fusion looks a lot like the Jaguar Model S.
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Maybe because Ford OWNED Jaguar and made the model S...

"...Under Ford's ownership Jaguar expanded its range of products with the launch of the S-Type in 1999 and X-type in 2001...."

From wikipedia
 
dguisinger said:
I thought Ford owned Jaguar. Do you have a better example?
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You thought wrong. TATA motors own Jaguar.

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zeromeus said:
Maybe because Ford OWNED Jaguar and made the model S...

"...Under Ford's ownership Jaguar expanded its range of products with the launch of the S-Type in 1999 and X-type in 2001...."

From wikipedia
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Double wrong. You are thinking of the wrong model S... You are talking about the S-type and are just clearly random google searching.

The model clearly listed in my post is not from 2001.....sigh...

Want to try again?

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Jayse said:
Designed by the same designer. Moving on please...
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That was not my point. Mine is about brand separation.

What is yours?
 
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