Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success

Discussion in ' News Discussion' started by MacRumors, Jun 8, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Bloomberg Businessweek publishes a new profile of Phil Schiller, Apple senior vice president of marketing who served for years as Steve Jobs' right-hand man regarding the company's public presentations and comments, but who has also been intimately involved in product development and positioning.
    The profile notes that while Schiller and Jobs appeared vastly different in their personal lives and interests, the two were always on the same wavelength with regard to Apple's plans, earning Schiller the internal nickname of "Mini-Me". Like Jobs, Schiller has also been known to be ruthless in shooting down ideas considered not good enough for Apple to pursue, earning him another nickname of "Dr. No".

    Schiller is one of the key executives responsible for helping Apple maintain its momentum as it transitions away from Jobs' influence, and he knows that he will be one of those held most acutely responsible if Apple's future products fall short.
    With the iPad now over two years old and experiencing booming growth, the pressure is on Apple to set the stage for its next breakthrough product, which some believe to be television. But regardless of Apple's plans, Schiller will be playing a key role in nurturing Apple's progress and serving as a public face for Apple to help spread its message.

    Article Link: Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success
  2. chuckles:) macrumors 6502

    May 3, 2006
    Clearly the rock-star team of Cook, Schiller, Ive and Forstall are all a part of Apple's future success.
  3. Gunny011 macrumors regular

    Mar 26, 2011
    This doesn't surprise me. I've always liked Schiller, does his best to make keynote presentations interesting and fun.
  4. NAG macrumors 68030


    Aug 6, 2003
    No! There can only be one.
  5. dennno macrumors regular

    Jul 22, 2011
    Nobody doubts Steve's contributions into bringing Apple to where it is now. But most people forget that he didn't do it alone. I remember he always mentioned "we" on interviews, and I'm pretty sure Schiller is a big part of that we.
  6. Comeagain? macrumors 68020


    Feb 17, 2011
    Spokane, WA
    He's gone now. :(
  7. GSPice macrumors 68000


    Nov 24, 2008
  8. drsox macrumors 65816


    Apr 29, 2011
    I'm never surprised when uninformed folks assume Marketing means Advertising. Interesting to see that Jobs, of all people, saw eye-to-eye with a Marketeer.
  9. ChrisTX, Jun 8, 2012
    Last edited: Jun 8, 2012

    ChrisTX macrumors 68030


    Dec 30, 2009
    Something about Phil's overall demeanor that I am a fan of. I think Apple will do just fine with him as an executive.
  10. filmantopia macrumors 6502a


    Feb 5, 2010
    Next week's headline: "Schiller leaving Apple for Sears"
  11. sulpfiction macrumors 68030


    Aug 16, 2011
    Philadelphia Area

    Attached Files:

  12. blow45 macrumors 68000

    Jan 18, 2011
    I would think he is the least capable for apple's future success. But with the money he has he can certainly purchase a profile or two to mend his public image over his juvenile comments on instagram.

    If marketing take over apple over creatives and programmers, which so far it seems this is the trend apple will have a problem.
  13. stockscalper macrumors 6502a


    Aug 1, 2003
    Area 51
    As soon as the projects Jobs developed roll out of the pipeline Apple will be done. You can see them entrenching already - all they're doing with the iPhone is copying Android and Windows Mobile and then filing lawsuit after lawsuit claiming they were the ones who were copied.

    Apple, once the pirates of Silicon Valley doing battle against stodgy corporate giants like IBM has become IBM. And like IBM they will slowly fade from the scene. It's ironic that Jobs chose Orwell's 1984 theme for the 1984 Super Bowl, when another of Orwell's books matches Apple's evolution more closely - Animal Farm.
  14. Radio macrumors 68000

    Mar 5, 2012
    Central California
    he said something stupid

    oh that instagram sucks now that they went to android.

    snotty pr%#*#$)
  15. newyorksole macrumors 68030

    Apr 2, 2008
    New York.
    I love the current executive team, but I just feel like Steve has that extra something that all of them combined don't.
  16. blow45 macrumors 68000

    Jan 18, 2011
    If by eye to eye you mean inciting him to jump from a few metres on a matress for a product launch, he sure did...:rolleyes: To be fair Steve saw eye to eye with very few people. I don't doubt that Phil is excellent at this job, I just don't think he has what it takes at all for carving out a creative way for apple in the future. Apple needs disruption if it is to survive without diluting itself. It doesn't need someone going make os x and atv look like ios so we sell more to the detriment of both of them, especially so the latter.
  17. weaponEX macrumors newbie

    Nov 3, 2011
    The key line here is:
    Apple's hard-won brand loyalty.

    It's easy to forget that how loyal the fans are and how much hard work it must have taken to earn.
  18. johncrab macrumors 6502


    Aug 11, 2011
    Scottsdale, AZ
    Like the others in the Apple pantheon, Schiller has made mistakes but he clearly has the ability to learn from them. Introducing MobileMe, new iPhone software and the 3g all on the same day, worldwide, almost caused Apple to turn into a black hole as servers struggled. That was the turning point when Schiller and Jobs woke up to the fact that Apple was no longer a toy company but a major tech player. That day, everything at Apple changed and the company gained a new focus and that's when the phenomenal growth really began.
  19. Thunderhawks Suspended

    Feb 17, 2009
    Your opinion based on ?.........NOTHING

    You must not want democracy. He can't say what he thinks?

    Think differently. In your case a little deeper would help.

    Please apply immediately for these top positions at Apple and right what is wrong. They are really doomed without your open minded expertise.
  20. dokujaryu macrumors 6502


    May 3, 2011
    Irvine, California
    Porter: Who makes the decisions?
    Carter: Well, a committee would make the decision in this case...
    Porter: One man... you go high enough you always come to one man... who?
  21. twoodcc macrumors P6


    Feb 3, 2005
    Right side of wrong
    i wouldn't put it just on him. though he is important, so are the other big characters
  22. Snowshiro macrumors 6502

    Jan 12, 2008
    I didn't know that. But if it's true, he had a gigantic hand in putting Apple where they are today. It was the iPod that really got them into the portable device market, and it was the click-wheel that made the iPod stand out and turned it into a must have item among a sea of mp3 players that were already available. Just look at how copied that wheel design was on almost every player that the competition launched once the iPod took off.

    It's arguable that if the iPod hadn't been the success it was, we may not have seen the iPhone or the iPad. It really isn't possible to overstate just how important that wheel was for the company's fortunes.
  23. Rogifan macrumors P6


    Nov 14, 2011
    According to Ken Segsall Schller wanted to call the iMac MacMan, thank goodness Segall came up with iMac or we could be living with MacMan, PodMan, PhoneMan and PadMan. :eek:
  24. djrod macrumors 65816


    Sep 16, 2008
    Madrid - Spain
    That was Steve Jobs, not Schiller
  25. liavman macrumors 6502

    Sep 22, 2009
    Epic bulls*it.

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