Apple Marketing Chief Phil Schiller Profiled as Key to Apple's Future Success

[drsox]

If by eye to eye you mean inciting him to jump from a few metres on a matress for a product launch, he sure did... To be fair Steve saw eye to eye with very few people. I don't doubt that Phil is excellent at this job, I just don't think he has what it takes at all for carving out a creative way for apple in the future. Apple needs disruption if it is to survive without diluting itself. It doesn't need someone going make os x and atv look like ios so we sell more to the detriment of both of them, especially so the latter.

Agree. IMO and experience a successful tech company needs engineers and marketeers - both with some understanding of the other. It also depends where the company is in its life-cycle. At the beginning only the engineer is needed; where Apple is now, it needs both. Where is the engineer counterpart to PS in all this ? Equally in the spotlight ?

 

[RoboCop001]

Shillander

 

[Bubba Satori]

A marketing chief is key to a company's success?

Wow! Thank you for this amazing news, Bloomberg.

 

[MacFather]

This doesn't surprise me. I've always liked Schiller, does his best to make keynote presentations interesting and fun.

Deleted.

 

[Skika]

A marketing chief is key to a company's success?

Wow! Thank you for this amazing news, Bloomberg.

Why so bitter? It also explains his involvment in the products itself not just being the "marketing guy".

 

[MH01]

Schiller profiled as Key to Apple's future success!

Orly......

In other news, Sky still blue!

Next weeks News, Jobs played an influential part in Apple's success!

 

[ristlin]

he said something stupid

oh that instagram sucks now that they went to android.

snotty pr%#*#$)

Actually, he said something along the lines of:

It "jumped the shark" when it went to Android

If he was anyone BUT the marketing director of Apple I would agree with your assessment. But since he IS the director of marketing, it's a fair thing to say.
Imagine his disappointment that the app he likely voted to earn the app of the year award now has a Android version.

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Schiller profiled as Key to Apple's future success!

Orly......

In other news, Sky still blue!

Next weeks News, Jobs played an influential part in Apple's success!

Retrospective: Consumers have been an essential component to Apple's bottom line.

 

[Rogifan]

That was Steve Jobs, not Schiller

http://www.macworld.co.uk/apple-business/news/?newsid=3361440
Naming the iMac
It was Segall who came up with the name iMac, which Jobs eventually warmed to after initially “hating” it. The “i” stood for Imagination, Individual and Internet, among other positive notions.

Steve had wanted to call the new Bondi Blue computer “MacMan” – a “pretty darn stupid” name apparently dreamed up by Apple Marketing chief Phil Schiller.

Other names that were considered, which Segall is now embarrassed by, were “EveryMac” and “MiniMac”.

(Jobs had history in ridiculous name ideas: he once*wanted to call the Macintosh "Bicycle".)

*“If it weren’t for me, you’d probably be sitting there with your PhoneMan right now,” Segall quipped.

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Scott Forstall has much better presentation skills

Schillers seems more natural. Forstall seems more phony, like he's trying to hard to be a mini-Steve. Amazing that the guy supposedly closest to Steve (Ive) doesn't appear to have a personality anything like Steve's.

 

[Moonjumper]

It was always going to be a team that replaced Steve Jobs. To make that work, each person needs to concentrate on their own skills and allow the others to concentrate on theirs. It appears to be working so far. Long may it continue.

 

[olowott]

Hey whats happening here

No more products rumours, we now attacking our favourite Apple Team Members!

as a Team, we are sure awesome products they will be delivered.

I like the Dude, always tries in his presentation, u know trying to be as good as steve jobs

 

[NAG]

Just to defend the piece, how many marketing guys from other companies can you name? We kind of take Phil Schiller for granted because he played second fiddle to Steve Jobs for so long (he was always the goofy guy on the other end of the iChat).

 

[XX55XX]

I just learned that Schiller graduated from the same university I attended.

Alumni card, anyone?

 

[Nickpocalypse]

I like the implication in this article that Jobs was "Dr. Evil"

 

[MrNomNoms]

Like Jobs, Schiller has also been known to be ruthless in shooting down ideas considered not good enough for Apple to pursue, earning him another nickname of "Dr. No".

That is the key - the ability to say 'no' which was one of the failings before Steve Jobs arrived. Before he arrived Apple had their fingers in far too many pies and too many ventures which were half assed, half baked and never realised to their full potential. Focus and hone in what you can do well, get it up and running then once it is a strong position to move onto the next thing. I'm happy to see that there is a manager at the helm willing to make the tough decisions when required - without any fanfare or razzle-dazzle.

 

[Dreamer2go]

To me, Forstall, Cook, Iv and Schiller is like Steve Jobs in 4 pieces (somewhat)
In other words, when those 4 work together (combined), they are Steve Jobs 2.0....

okay fine, no one can ever be Steve Jobs, but those 4 have the talents and skills to keep Apple going. Just like how Steve Jobs did it...

That's what I'm trying to say.

 

[djrod]

http://www.macworld.co.uk/apple-business/news/?newsid=3361440
Naming the iMac
It was Segall who came up with the name iMac, which Jobs eventually warmed to after initially “hating” it. The “i” stood for Imagination, Individual and Internet, among other positive notions.

Steve had wanted to call the new Bondi Blue computer “MacMan” – a “pretty darn stupid” name apparently dreamed up by Apple Marketing chief Phil Schiller.

Other names that were considered, which Segall is now embarrassed by, were “EveryMac” and “MiniMac”.

(Jobs had history in ridiculous name ideas: he once*wanted to call the Macintosh "Bicycle".)

*“If it weren’t for me, you’d probably be sitting there with your PhoneMan right now,” Segall quipped.

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Schillers seems more natural. Forstall seems more phony, like he's trying to hard to be a mini-Steve. Amazing that the guy supposedly closest to Steve (Ive) doesn't appear to have a personality anything like Steve's.

Thanks for the full story, I stand corrected

 

[acslater017]

Scott Forstall has much better presentation skills

Really? Forstall's presentations are decent, but I've always liked Schiller a lot better. He gives off this teddy bear, avuncular vibe that brings a bit of warmth to the proceedings. Forstall always strikes me as a kind of nervous high schooler...

 

[petsounds]

I'm not sure what Schiller has ever added to the secret formula. He's like the Ed McMahon of Apple -- Steve brings him on for demos and that's about it.

Jobs: "So, I'm going to Facetime Phil right now..."
Phil: "Hey Steve!"
Jobs: "Phil, you've got a space station floating behind you."
Phil: "Ha ha yes! That is correct, sir!"

 

[Mal]

I'm not sure what Schiller has ever added to the secret formula. He's like the Ed McMahon of Apple -- Steve brings him on for demos and that's about it.

Jobs: "So, I'm going to Facetime Phil right now..."
Phil: "Hey Steve!"
Jobs: "Phil, you've got a space station floating behind you."
Phil: "Ha ha yes! That is correct, sir!"

Didn't read the article, did you?

jW

 

[Rogifan]

Thanks for the full story, I stand corrected

Well you were partially correct in that Steve liked the name. I still when I think about that.

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Really? Forstall's presentations are decent, but I've always liked Schiller a lot better. He gives off this teddy bear, avuncular vibe that brings a bit of warmth to the proceedings. Forstall always strikes me as a kind of nervous high schooler...

Forstall reminds me of the teacher's pet or the one who would always raise his hand in class because he knew the right answer. In one profile I read on him it was kinda creepy how much he wanted to be like Steve. Dressed exactly like him, drove the exact same model of Mercedes as Steve did, etc.

 

[petsounds]

Didn't read the article, did you?

jW

I did read the article, but it didn't give me much further insight. He seems like just another executive. I'm surprised that he came up with the clickwheel for the iPod when he also came up with "MacMan". Jobs obviously trusted his opinion, so that's worth something. He seems competent at what he does, but he seems like a gentler, kinder version of Steve Ballmer. He approved those latest Siri ads, and I have a feeling Jobs would've yelled at Chiat/Day for showing him such crap. He seems like a decent guy, and just kind of decent at his job.

 

[blow45]

Your opinion based on ?.........NOTHING

You must not want democracy. He can't say what he thinks?

Think differently. In your case a little deeper would help.

Please apply immediately for these top positions at Apple and right what is wrong. They are really doomed without your open minded expertise.

Huh? (to everything)

He can say whatever the hell he thinks, that doesn't make his jumping the shark comments any less juvenile.

Yeah they are waiting for me with a wet pen...until then I ll just **** because, seeing as you want democracy and all, unless someone's in the top echelons of apple they can't have an opinion on apples public figures nor comment on what they say.

It's great that you love democracy, I can't begin to think what you d say if you didn't.

 

[Navdakilla]

All I can say is 2012 needs to be big

 

[Obi-Wan Kubrick]

Don Draper

 

[liavman]

I have a feeling Jobs would've yelled at Chiat/Day for showing him such crap.

The sooner we stop channeling Jobs better we will all be. Fair enough that you do not like the ads, you don't have to speculate what Jobs would have done. I hope Apple executives do not immobilize themselves with such speculations and get on with the post-Jobs era.