canadianreader
macrumors 68000
I don’t think it’s a loss for Apple they created a perfect use case for old tech like usb2 chips and mono speakers that were collecting dust somewhere in China.
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Apple Massively Discounts iPhone Air on Amazon in UK
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sw1tcher
macrumors 604
That article is using Speedtest data. That data can be flawed just like how early iOS 26 adoption data from StatCounter got the adoption rate wrong after Apple revealed it was higher. Take 3rd party data with a grain of salt.
It's ever so slightly cheaper on the Irish version of Amazon. There's currently a 32 per cent discount bringing a 256Gb sky blue handset to €838, reduced from €1239 from Apple.ie
The-Real-Deal82
macrumors P6
The £699 price point would have been a more apt lauch price tbh, considering the devices capability. Seems like a good deal.
A discount like this on a current iPhone is literally unheard of in the UK. I have never seen it myself.
A discount like this on a current iPhone is literally unheard of in the UK. I have never seen it myself.
sw1tcher
macrumors 604
They did, but maybe you're just not the target audience for their preferred YouTube/social media influencers.
turbineseaplane
macrumors Penryn
Not surprising to me. They are all over Facebook marketplace for really good pricing.
For whatever reasons, this one really missed the mark.
As an iPhone Mini lover, I say to all the Air users .... "welcome to our club!"
For whatever reasons, this one really missed the mark.
As an iPhone Mini lover, I say to all the Air users .... "welcome to our club!"
ClaraStahlbaum
macrumors 6502a
IIGS User
macrumors 65816
I agree. I think the folding phone is a fad that will either take a small share of the market or make it a maximum of 2 product cycles before Apple abandons it for lack of interest.
I'm sure a select group of people are waiting in the wings with baited breath for the folding iPhone with the bigger screen and all that. But most people aren't terribly interested in it. I think the color palete sells more phones.
The Air, and whatever the folding iPhone will be called are gimmicks. They generate a lot of buzz on the tech web sites and amongst a hyper interested/loyal subset of users. But most people are either looking at the regular Iphone, the Max, or the Pro version of either, depending on how you use the phone.
I skipped my yearly upgrade this year. I don't need a phone every year, but it's one of the few ways I "treat" myself. This year put me in a situation where I wasn't able to order on launch day and the shipping times slipped until December. At that point I decided to just hold on to what I have and hit the next cycle. I'm not going to upgrade now when a new phone is due out in little more than 6 months.
dannymcg
macrumors regular
Couldn’t believe it when I saw it yesterday. I’ve ordered a blue 256 to replace my work phone. Basically an email/whatsapp machine so don’t need long battery life or cameras (personal 17 pro max can handle that). Looking forward to it arriving!
turbineseaplane
macrumors Penryn
snipr125
macrumors 68030
Such as shame they did not release a 6.1" version of the iphone air. Would have been lighter than the 13 mini.
turbineseaplane
macrumors Penryn
I would have been all over it.
After a lot of testing, I've learned that my main criteria on all the new larger phones is "width".
A little narrower than the iPhone 17 and I can mostly deal with the other size issues.
(don't get me wrong, I don't actually WANT anything larger than the 13 mini)
Asthmatic Kitty
macrumors regular
Yet another example of Amazon's disdain for good design — can't even order the storage sizes correctly! Can just imagine the dev writing code to put the numbers in ascending order, with no thought as to whether it's GB or TB. Sigh.
Even the smallest amount of research on the reporter's part would have shown him that the discount is all over Europe. 32% in Éire, 26% in España, 15% in Italia, 25% in Deutschland...
switz
Contributor
It is still too expensive to be a burner phone for international travel if immigration decides to keep it to get the owners data.
snipr125
macrumors 68030
Yes you are absolutely right, its just FOMO really. I was sort of thinking out loud, but in reality the money will be used to buy my MBA M5 which is currently in my Amazon UK basket. If the iPhone Air drops even more to £599 then we are talking lol.
User 6502
macrumors 65816
No, but that doesn’t mean it’s selling well as the iPhone plus had extremely poor sales. This could be just a bit less lacklustre numbers but still bad. Personally I haven’t seen a single one out in the wild but of course that’s just anecdotal
achappy
macrumors 6502
Yep. Best phone I've had since iPhone X. My wife has the 17 Pro and every time I pick hers up I realize how great the Air is. Battery, single camera and single speaker have been non-issues.
It is a product for a minority. There has been so many reviews of apple products has there been over the last 15 years saying there is no need for it to be this thin, give us more battery for a thickness increase. Yet they wont listen. So I am not at all surprised about this.
User 6502
macrumors 65816
It definitely beats everything else in terms of being the most expensive phone with a single camera or the only one with poorer battery life than an OG iPhone 😂
Andreas from Zurich
macrumors member
For me it clearly was the camera. I‘ve got a 13 Pro Max (with 512GB of storage, of which I‘m using less than half). It‘s still in ok shape as I got a 1:1 replacement through insurance coverage after dropping its predecessor two and a half years ago.
I want to go more compact or at least more light weight, so I checked out the Air once it was in store. I would have been ok with all specs – except for the camera. I‘ll wait to check out the Fold. Or maybe even stick to my 13PM for another year to see whether the Air 2 will actually make it to the market.
