Apple May Be Changing Apple Music Trial From Three Months to One Month

[MacRumors]

Apple may be planning to start offering a one month free trial of Apple Music instead of three months, according to a new banner on Apple's webite.

On Apple's page for accessories, there's a banner that offers up a one month free trial of Apple Music rather than a three month free trial.

This could potentially be a mistake or a new change that Apple is rolling out. Clicking on the banner still brings up a prompt for a three month free trial in iTunes, and there are no mentions of a one month trial instead of a three month trial on Apple's dedicated site for Apple Music.

Apple has been offering three month trials of Apple Music for new customers since Apple Music launched in 2015, but Apple has to pay royalties on all songs played during free trials even when customers aren't paying.

It's not yet clear if Apple is making a permanent change to its free trial length, but we'll update this post when we hear more information.

Article Link: Apple May Be Changing Apple Music Trial From Three Months to One Month

 

[Bin Cook]

Tim finds somewhere else to nickel and dime us.

 

[coolkid93]

Tim of course finds another way to rip out our pockets. Such a joke

 

[Apple Knowledge Navigator]

Honestly, I think a month is long enough to know whether you want to subscribe or not.

 

[Dwalls90]

Could be a marketing mistake (wrong banner variant uploaded). Could be that this was meant for a non-US store, where the services and promotions vary. Could be that this was meant for users that perhaps previously subscribed but stopped and Apple is using this to target to those particular users.

 

[Dave-Z]

This could potentially be a mistake or a new change that Apple is rolling out.

Apple offering less? Definitely not a mistake.

 

[now i see it]

Honestly, I think a month is long enough to know whether you want to subscribe or not.

Don't even need a month. The answer is still no.
The three month free addiction trial is just that. Get customers hooked.

 

[Brenster]

Honestly, I think a month is long enough to know whether you want to subscribe or not.

One month is probably enough. Always figures the three month thing was to allow AM to become an unthinking habit, that being asked to pay for after 3 months would result in ‘Sure, I don’t want to give it up!’

 

[thisisnotmyname]

It makes sense. The brand is well established now and people are pretty familiar with the concept of streaming music. One month is plenty to decide whether you want to subscribe or not.

 

[Shirasaki]

Either way, Apple won’t lose too much money. Offering three month trial would lure customers into subscribing it because of the built up habit, while offering 1 month would... wait. Would Apple lose money because more people will cancel sub immediately after? Ahh, no big deal. I give customers way too much credit. It’s fine either way.

 

[paul4339]

It's could be because they are going to bundle it with other stuff or partnerships -- buy a Homepod or Beats headphones or Denon speakers and get '3 whole months' of Apple music free!...

If they kept the current 3 months as free, then they'll have offer '6 whole months' in the bundle
... so they take the easy/cheap way out and offer only 1 month free, and 3 months for bundling or partnerships.

I'm guess it's for 'back to school' season marketing campaigns.

 

[lec0rsaire]

I’ve never taken the trial and I noticed a month back that the trial said one month one day but quickly said three when I checked again.

I guess I got a early preview. It’s a dumb greedy move IMO. The longer a trial lasts the less likely customers are going to cancel that service. People get used to things very quickly. Especially things that are convenient.

 

[sydneysider88]

Optus now offer 12 months free with your mobile plan, and now this. Apple must be feeling the heat from Spotify.

 

[nutmac]

Tim finds somewhere else to nickel and dime us.

I see the move as a way to consolidate trial membership period (Apple News, Apple TV+, and Apple Arcade). It also hints the possibility of bundle subscription packages.

 

[Mutepointer]

It’s not a surprise. Apple hasn’t got enough money.

 

[Tivoli_]

At some point media streaming services (music and TV) will need to come to some understanding that people won't be able to afford all the indivdiual streams. The costs are adding up to a quite bit of money. A different approach must be taken here.

 

[Alessiot]

Apple may be planning to start offering a one month free trial of Apple Music instead of three months, according to a new banner on Apple's webite.

On Apple's page for accessories, there's a banner that offers up a one month free trial of Apple Music rather than a three month free trial.

This could potentially be a mistake or a new change that Apple is rolling out. Clicking on the banner still brings up a prompt for a three month free trial in iTunes, and there are no mentions of a one month trial instead of a three month trial on Apple's dedicated site for Apple Music.

Apple has been offering three month trials of Apple Music for new customers since Apple Music launched in 2015, but Apple has to pay royalties on all songs played during free trials even when customers aren't paying.

It's not yet clear if Apple is making a permanent change to its free trial length, but we'll update this post when we hear more information.

Article Link: Apple May Be Changing Apple Music Trial From Three Months to One Month

Love getting it with my Verizon plan free

 

[Mutepointer]

It's could be because they are going to bundle it with other stuff or partnerships -- buy a Homepod or Beats headphones or Denon speakers and get '3 whole months' of Apple music free!...

If they kept the current 3 months as free, then they'll have offer '6 whole months' in the bundle
... so they take the easy/cheap way out and offer only 1 month free, and 3 months for bundling or partnerships.

I'm guess it's for 'back to school' season marketing campaigns.

In September and December, they may make it 3 months.

 

[Princejb134]

Honestly, I think a month is long enough to know whether you want to subscribe or not.

In my case 2 days is enough.
I tried Spotify, Apple Music and YouTube music.
Love Spotify
Like Apple Music
YouTube music is garbage. From day the first day I hated it

 

[Sirious]

I went for the 3 month trial back when it launched and never renewed.

For more than 6 months, I've been getting prompts in the Music app for 1 month trial to entice me back.

 

[iRutherford]

As a musician, I'm okay with this.

 

[Dj64Mk7]

YouTube music is garbage.

I didn't think so. I'm grandfathered in to the $9.99 price for YouTube Premium, Google Play Music, and YouTube Music. Other than the lack of high-quality audio, gapless playback, and an in-app EQ, it's a perfectly OK service. The "Your Mixtape" and "Liked Songs" auto playlists are fantastic.

 

[citysnaps]

Tim finds somewhere else to nickel and dime us.

Would it really take you more than a month to decide if Apple Music is for you?
[doublepost=1564099822][/doublepost]

Tim of course finds another way to rip out our pockets. Such a joke

See above.

 

[travis64]

I just clicked the 3 month free banner and got charged $10 lol scam

 

[KGBguy]

3 months trial is too long. There is nothing to try for 3 months, especially when it is only $10.