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One good earthquake. That's all it's going to take.

Have you seen the article about how they are isolating the foundation on giant ball bearing plates? they said the ground under the building can move something like 4 feet in any direction and the occupants would hardly even notice.
 
Why when Apple builds something is it a "campus," but for every other company it is an "office park"?

I've been working on a project at the Microsoft HQ in the UK for the last 2 years and they refer to that as the Microsoft Campus because they pretty much dominate the entire park.
 
If it is for the Apple Car, I can't even imagine how much different it would be to a car like the Chevy Volt. Unless Apple has secretly discovered/aquired some new technology, I'm not foreseeing how they are going to be radically different in the automobile industry than any other. Unless like someone else mentioned earlier, it's a flying car or something, or maybe jumping on Google's band wagon of a driverless car.
 
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or maybe jumping on Google's band wagon of a driverless car.

Not entirely sure I'd refer to it as Google's band wagon. The idea of driverless cars has been around for years, the movie Demolition Man springs to mind :)
 
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Goodness!

How much office space do Apple need? :eek:

When Steve Jobs decided to build Apple Campus 2, did he know that Cook was going to build well over double the capacity again?

A car seems the obvious thing, but I really hope it is not. Tim, please leave the moonshots to Tesla, Google and Amazon.

I fear the day when iPhone saturation is reached, and everyone stays content with their iPhone for three, four, five years or more. What will keep growth going? Nothing! A car? Pfft. It will be an expensive luxury for the 0.1% and move the needle as much as the Apple Watch. Would that I were wrong. :(
 
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I fear the day when iPhone saturation is reached, and everyone stays content with their iPhone for three, four, five years or more. What will keep growth going? Nothing! A car? Pfft. It will be an expensive luxury for the 0.1% and move the needle as much as the Apple Watch. Would that I were wrong. :(

Don't be silly, they are clearly manufacturing a 'Hover Board' for the masses....Back To The Future will be real.

'Say Hello to Apple Hover Board'
 
How many people do they need to design and distribute their products?

Each iPhone will be individually hand crafted and customized to be perfectly designed for each owner.

Goodness!

How much office space do Apple need? :eek:

When Steve Jobs decided to build Apple Campus 2, did he know that Cook was going to build well over double the capacity again?

A car seems the obvious thing, but I really hope it is not. Tim, please leave the moonshots to Tesla, Google and Amazon.

I fear the day when iPhone saturation is reached, and everyone stays content with their iPhone for three, four, five years or more. What will keep growth going? Nothing! A car? Pfft. It will be an expensive luxury for the 0.1% and move the needle as much as the Apple Watch. Would that I were wrong. :(


Don't know but I just bought another 100 shares. I'm thinking Apple has a LOT of big projects that steve left behind
 
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It could be a factory full of robots, shifting some production from Asia to USA.

Everybody knows that it's coming one day.
 
Presumably they can't build a massive new campus (like the type of thing they're currently constructing in Cupertino) on leased property, and the lots they currently own aren't immediately adjacent to each other, so am I missing something, or is this story a little premature?

I think the story is premature, but I don't think they would be building anything like their campus in Cupertino anyway, which is meant to house over 13,000 employees. As a comparison, the Tesla factory in Fremont (assuming this would be the closest point of reference if Apple is indeed going to build a car) employs about 3,000 people. The area of the Tesla factory where manufacturing takes place is 5.5 million square feet, vs. 4.15 million in the possible Apple campus listed above. It's hard to imagine Apple needing this much extra space for anything but a major new project like the car we've been hearing about. My gut tells me that this will be the location of Apple's car design and manufacturing facilities along with most of the staff attached to the project. Great news for the South Bay economy if its true.
 
Car design (or maybe manufacturing) facility? That's ⅔ the size of the Pentagon (6.6 mil sq feet). Surely Apple doesn't need that much additional office space.
 
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How many more people do they need to say, make it thinner and solder in everything?

Granted, they do probably need a couple dozen people to find all those outdated 5400 rpm drives they put in two freaking thousand dollar computers...
May be this campus will be used to build all the 5400 rpm drives since every other hardware drive manufacturers would have moved on to higher speed or SSD.
 
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Car design (or maybe manufacturing) facility? That's ⅔ the size of the Pentagon (6.6 mil sq feet). Surely Apple doesn't need that much additional office space.

But the pentagon might need the space as partners..
 
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