As a shareholder I really don't see this as good news because competing with other content distributors over Sony or Paramount produced content doesn't seem like a sure shot to recurring revenue to me. It also concerns me that they are chasin a competitive crowd instead of the crowd chasing it. And the exclusive content Apple has chosen so far it really akin to warmed up McDonalds leftovers. It's not the kind of "smart" programs that Amazon, Netflix or any of the cable channels -- premium or standard -- have presented.
So far Apple has shown it cannot make a superior subscription product. It has a built-in user base of nearly 1 billion worldwide yet it only has a fraction of the music subscription market. It's not that Apple Music is terrible but maybe because it's unnecessary or Apple has not made its case. A few more TV series is not going to change that.
I can understand Apple's involvement with music. That's from ipod. Apple music should have a much higher % being baked into iOS.
But TV and video hasn't really been their thing besides offering up an overpriced itunes store and hobby apple tv.
If Apple hasn't learned their lesson by now after years of failed negotiations, then when? Go 4k. Offer something suitable and be done with it. You'd think online ads would have enormous potential but nope..Apple tried it, couldn't do it. Sometimes you have to just accept what is.
Back to basics. Profit margin on hardware based on good software and how it works together. There's an internet of things out there but Apple doesn't seem interested in other iOS things. In fact, they seem determined to scrap these things like monitors, routers, and the like. They have stores in key areas to sell these "things" in.
How about an Apple Mirrorless Camera? Sony should be the target there. A7RII. Great little camera but the UI really sucks on it. Get your C chip in it and do great things in connection with Macs and idevices, icloud, etc.
I still want a universal remote that's better than Harmony.
Printer. Dinosaur? Make it better.
Speakers. Get that W1 in there.
Don't let the likes of LG handle monitors for you. Get on that. Routers too.
Double down on software and getting back in good graces with creatives. Lose that and I say again, I don't like longterm. You have to answer MS with their touchscreen push to them. Apple needs to be essential somewhere in software.
USB C ports and nothing to attach. I want to buy crap with Apple logos on them that just works..