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The pictured vehicle looks like it came off the LEGO assembly line.

I'm surprised.. It's almost lie giving one of those tiny model cars to the company boss, and say "see, this is what i want it to look like"
 
Why would apple ever build a car to start with ?
Honestly: most major car makers are or have given up on full autonomous driving (outside the USA and outside of Tesla). E.g. Mercedes Benz stopped development of self driving cars completely.

If I were Apple: that sounds like an opportunity.
Look at car component suppliers like Bosch, Brembo, etc.: they supply not just one brand, but will gladly supply all of them.
So instead of having to enter a market and compete for customems to buy an Apple Car, they could simply produce the needed electronics, sensors, and "brain" of the car and sell that to all of the car makers. That way if one were to buy in a few years a Beamer, a Merc, an Audi, or any other high-end self driving car: they'd get an Apple self-driving car with their choice of body shell, engine, and leather without Apple having to worry over any of it at all.
It would give Apple a much larger market share for the stuff they're good at: electronics, sensors, computers, software, ...
And leave the stuff like suspensions, bodies etc to those that are already pretty good at that.

Making the entire car is too prone to failure. Small steps always works better.
Making a self-driving systems that is foolproof around the world and can deal with unruly bikers, pedestrians, idiotic traffic rules, etc. is already more than difficult enough and has more than enough pitfalls already.
 
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I've been following Canoo for the past year or so, they have a great concept, a very universal platform ...
You will be hearing much more about them, maybe not here on MR ...
 
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they should collab with eBussy :]

https___hypebeast.com_image_2020_07_electricbrands-ebussy-modular-ev-car-pickup-minivan-truck-...jpg
 
As cool as an Apple + Tesla vechicle would be, there is no sense in Apple releasing a vehicle that the price is completely out of range of what the vast majority of the population can afford.

It’s one thing to sell a phone for $1,000, but it’s another to sell a car for $50,000+.
 
I am sure it was just a concept idea..TC wouldn’t approved that looking mini van from the 70’s with today technology.
 
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Good God, that looks like total crap. Seriously, Apple? If you want people to buy this then you'd better partner with a car company that's known for awesome style.

Where in the article would you get the remote impression that Apple would leave the design unaltered???
 
I think people are thinking about their current cars and how cars should look. If you think about a car strictly as getting you from point A to point B with no driver and the car on “autopilot” who cares what it looks like. ALL that matters is the comfort on inside because no one is driving etc.
 
No company can work with Tesla with Elon there. He would not take orders or directions from others.
100% concur specially Apple gave him the cold shoulders way back..oh yeah he still REMEMBER vividly and angrily. He must’ve used that “ burning inside “ to motivate and prove Apple wrong. He sure has done it and crushing it👊 Richest man in the world * drop the mic 🎤 *
 
I gotta ask, with disabling comments for recent articles, is it just me or has everything become so divided and political in the past 10 years. I don't recall corporations cancelling each other and their loyal customers following suit other than big gas and coal companies. What am I missing?

Parlor was a place for terrorists to organize. Nobody wanted to be liable for hosting it in anyway.

They could purchase their own servers... but buying a domain might be hard. And then they need an ISP to be willing to give their servers a network connection.

Yeah... running a social network that everyone knows and nobody wants to be associated with is hard.

I assume that’s what you’re talking about?

I’m also disappointed that MR opted to preemptively totally disable comments for that article.
 
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As cool as an Apple + Tesla vechicle would be, there is no sense in Apple releasing a vehicle that the price is completely out of range of what the vast majority of the population can afford.

It’s one thing to sell a phone for $1,000, but it’s another to sell a car for $50,000+.
You make it seem as if $50,000 for a car is a lot. The average new car price as of 2020 is more than $40,000. $50,000 is only 25% more than that. An entry level Tesla Model S starts at over $60,000, and it's the second best-selling electric car of all time after Tesla's own Model 3 and the Nissan Leaf. Also the kind of people who would be interested in autonomous and/or electric vehicles are also more likely to be early adopters who are willing to spend more money on the purchase of a new vehicle.
 
That minivan body style scares the hell out of me. Count me out of all of them.

If you sit in the front there is either no crumble zone or you sit in it. Either is lethal in a high speed crash and even in a low speed crash your legs and feet are crushed.

I know the VW T3 is an older design, overloaded and going really fast, so it exaggerates the problem. Yet, it's an image I cannot shake why I do not want to drive or ride in a such a vehicle at all:

 
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100% concur specially Apple gave him the cold shoulders way back..oh yeah he still REMEMBER vividly and angrily. He must’ve used that “ burning inside “ to motivate and prove Apple wrong. He sure has done it and crushing it👊 Richest man in the world * drop the mic 🎤 *
Not so fast with the mic; Tesla’s market Cap - $800 billion. Apple is at $2.2 trillion. Not even in the same league (yet). Tesla has a looooooonnnnng way to go still, to have the longevity and track record of Apple. The rest of the world is about to release EVs (and maybe some of those vehicles wont fall on the Consumer Reports “not recommended” list). Elon’s net worth can be crushed in a day of safety recalls and bad trading.
 
Why would apple ever build a car to start with ?
Honestly: most major car makers are or have given up on full autonomous driving (outside the USA and outside of Tesla). E.g. Mercedes Benz stopped development of self driving cars completely.

If I were Apple: that sounds like an opportunity.
Look at car component suppliers like Bosch, Brembo, etc.: they supply not just one brand, but will gladly supply all of them.
So instead of having to enter a market and compete for customems to buy an Apple Car, they could simply produce the needed electronics, sensors, and "brain" of the car and sell that to all of the car makers. That way if one were to buy in a few years a Beamer, a Merc, an Audi, or any other high-end self driving car: they'd get an Apple self-driving car with their choice of body shell, engine, and leather without Apple having to worry over any of it at all.
It would give Apple a much larger market share for the stuff they're good at: electronics, sensors, computers, software, ...
And leave the stuff like suspensions, bodies etc to those that are already pretty good at that.

Making the entire car is too prone to failure. Small steps always works better.
Making a self-driving systems that is foolproof around the world and can deal with unruly bikers, pedestrians, idiotic traffic rules, etc. is already more than difficult enough and has more than enough pitfalls already.
I share your thoughts.
 
As cool as an Apple + Tesla vechicle would be, there is no sense in Apple releasing a vehicle that the price is completely out of range of what the vast majority of the population can afford.

It’s one thing to sell a phone for $1,000, but it’s another to sell a car for $50,000+.
There’s a market for 50,000 plus cars this. This car is not intended to be cheap.
A Collab between Tesla and Apple would be awful. Elon’s personality is awful and would not have meshed with Cook and Co at Apple.
 
No wonder Apple considered them, they build their vehicles from Apple surplus!

  • iPad panels for the sides
  • Oversized Mac Pro wheels for the tires
  • AirPods Max headphones for the side mirrors
 
  • Haha
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