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I've never understood all the bad press about Vista. I was satisfied with it, it worked just fine and looked fresh and modern after years of XP. OK, it did introduce more security warnings but those were to protect users. XP was like using just a password while Vista was like using two-tier security: a bit annoying at first, but security threats were becoming more sophisticated at the time and something had to be done. When 7 came out, everybody thought it was so much better than Vista but, honestly, I could hardly tell the difference.
 
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"If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow."

- Steve Jobs

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Agreed, but in reality you need to do both. It’s important to keep an eye on costs and working capital , but that’s not the main job of the CEO.

Job of the CEO is strategy, vision and I think Tim has always stayed more of a supply chain perfectionist , and that’s where his heart is.
Which by the way definitely contributes a huge amount to Apple’s financial success. Things like making all the components in house like the M chips in laptops, now the modem, … are all part of that success.

But I think now Apple needs a new product guy, because some of them are starting to lack a bit of “soul”. And on the software side, they need to invest more in quality control and improving stability
 
Really? So the M-series of chips/Apple Silicon are what? Also-ran products?
They’ve been great on hardware integration and on what’s inside their products

They’ve not been great on wowing us with the products look and feel in my view

The last product that I had a wow feeling with was the update of the iMac. Which was divisive, but at least somewhat bold. A new Color range on the iPhone and camera’s that are arranged differently aren’t bold.



They’ve also not wowed me on the quality of their software upgrades. Too much feature bloat and not enough stability improvements
 
I agree. Firstly, Vision Pro should never exist. It’s a waste of money, time and resources. Instead they should have been working to make Siri better. That would have been appreciated by customers, not Vision Pro.

What IDIOT approved the development of Vision Pro???!!

Same with Ai. What IDIOT thought it was a great idea to show a product that doesn’t exist yet as if it did???!!!

So should only have been announced when it was 100% ready and not a second earlier.

I use iPhone 13 so I don’t have any issues with iOS 18 but people who have the 16 complain of bugginess. And it’s all because of Ai. Too many resources are being poured into Ai Anna not enough into the OS and fixing bugs.

Total waste of resources, time and money.

Apple TV is losing billions every year.

The 16e is way too expensive and stupid decisions were made. It should have been a regular iPhone 14 with no crash detection, no satellite but at $450/€500. What we got, no one wanted.

It’s all a mess and the buck must stop with Tim and management. Clearly they are too liberal over there, never say no to anything and have lost touch with customers.

We need another Steve Jobs who has vision, will say “no” a lot, will simplify the product portfolio, make bigger screened iMac’s, cancel Vision OS, remove Ai altogether until it’s ready and remove the dumb Camera Control button!!!
 
The screen capture permission in Sequoia is a really annoying issue. Would like to have an option to give permission once and to forget about it. Another problem is with the FaceTime Camera reactions. There should be an option to disable it permanently system wide and not just for a particular app.

Also not happy with the long wait between announcement and launch of a feature. I think it is better to demo the new additions at WWDC only if Apple plans to launch them in September/October.
 
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It's not like apple is innovating hard in hardware. What new hardware innovations have we seen from iphone? It used to be that iphones took the lead on hardware - glass touch screen, retina display, touchid, face id, magsafe, etc. - and android tried to catch up. Now it's the other way round only diff is apple isn't catching up as quickly as android phones did. More often than not iphone users are left with fomo looking at the better hardware in android flagships.

Vision pro is a cool piece of tech but you can't be serious about the space by pricing it beyond most consumers.
 
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The problem with Apple is that is being led by a numbers guy. It's all good when you want to make money and Apple does make A LOT of money. Yet, people want innovation and Cook was never an innovator. The stuff he really bringed forward is a flop, ex: Vision.

Unfortunately, with the passing of Steve Jobs and the leaving of Ive, Apple lost all it's edge innovation-wise. Sure, they'll still sell a lot of product, but also did Microsoft when Apple started to explode in the early 2000s.
 
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The Apple Intelligence disaster cannot be overstated. Their entire marketing campaign last fall was dedicated to Apple Intelligence.

It's the kind of thing that would have caused Steve Jobs to fire some very important people.

I'm confident Apple will rebound, but they need to learn from this experience.

I think the issue at hand was that there was very little to market about the iPhone 16 lineup. But promising things that were not close to be ready was not the answer.

The good news for Apple is that the iPhone Air will be a big deal come fall. Until then they have a lot of explaining to do.
Exactly.
Take the Chinese market as an example: Apple can't even advertise Apple Intelligence there. It has been removed from the introduction video and official website descriptions, replaced only with vague phrases like "Ready for Apple Intelligence" or "Ready when approved by authorities." As a result, Apple can only fall back on its old marketing campaign—boasting about its camera capabilities. But to be honest, Chinese competitors have already surpassed the iPhone when it comes to still image photography.
 
The thing with Apple is, up until the Apple Intelligence debacle, they were renowned for being a company that would hold off on new technologies and then release the polished version everyone actually wanted.

They could have, and I feel should have, held off on the launch of Apple Intelligence for a few more years. ChatGPT was only released to the market in November or December of 2022. At present, the tech world is still grappling with the limitations of LLMs and how to best use them. Even Google, supposedly a titan of services, is wildly flailing about and largely failing.

I say this as someone who uses the ChatGPT API daily to massively increase work efficiency: LLMs are hugely flawed and are potentially dangerous for the kinds of things people think they can use them for.

The reason I can use LLMs well is because I know their pitfalls and don't trust them at all. I am also an expert in my field and know how to apply them in the right way. I also have a multi-step quality assurance process before client delivery.

Despite the hype, LLMs are not ready for consumer-facing tasks. Just the other day I got a summarised e-mail notification that a huge sum had been debited from my account. "Yeah, right," I thought, and when I opened the e-mail, surprise surprise, it was more like a few hundred dollars; Apple Intelligence had done the math wrong.

I've seen hallucinations that were just as bad (or worse) even on OpenAI's most advanced models.

I wonder whether the Apple executives have really gotten their hands dirty with LLMs and have seen just how broken they are. I don't understand why they panicked and pushed Apple Intelligence to market.
Yes, you really have to be an expert if you want to use AI as an accelerator—and in practice, Apple Intelligence is super confusing.

For example, I saw a real case shared by a user on social media: the notification summary feature summarized her bank messages as “two accounts of unauthorized transfer, amounts xxx and yyy.” But in reality, the original messages were two separate notifications confirming her transfers, each followed by a standard disclaimer—“If you didn’t authorize this transfer, please contact us.” Apple Intelligence completely misunderstood the context and ended up summarizing it in the exact opposite way.
 
They need to go back to live in-person events and demo things when they’re actually done.
Yeah, it’s weird—and honestly, a little too convenient for them—especially after the COVID-era shift to heavily edited, pre-recorded, cut-in-heavy videos.

I miss the days of live shows. Whether something was a hit or a miss, you could immediately feel it from the audience’s reactions—be it excitement or disappointment. That kind of raw, unfiltered feedback added so much energy.

Granted, that might not have been the case with the first iPhone announcement. Back then, people were stepping into a completely new era—shocked, amazed, and maybe even a bit numb from everything Steve Jobs unveiled. Those things were revolutionary at the time, but because they’re now everyday norms, it’s easy to forget just how overwhelming they were to digest in the moment. I really miss those days.
 
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It comes down to tech's obsession with constantly pushing out changes. How about a stable underlying OS? Do things need to be redesigned? Must AI, Blockchain or some other stupid trend be shoved down our throats? Can we as a tech community just slow down, take advantage of what we have?

People get upset that Apple is not coming out with new redesigned hardware as if Tim is personally going to come to your home and hand you a brand new device at no cost as soon as it is announced, when in reality its a few week delay to come from some factory half way across the earth and the new redesign could/might/will probably have issues since its the first version of the redesign.

Same thing with software. We don't need a new iOS/macOS/watchOS/iPadOS every damn year.
You have a good point. I find it very interesting that there are so many people that demand redesigns yet Apple has historically (even in the Jos era) been known as the company you don’t want to buy a revision A of a design.
 
Apple got distracted by AI. They’d been using machine learning for years in all sorts of helpful ways but LLM caught the industry off guard. It became a narrative Apple could not control so they had to appease shareholders by releasing Apple Intelligence in an unfinished state as a box ticking exercise.

AI won’t ever be profitable. The industry haemorrhages money and customers are wary of paying for Skynet. Microsoft are waiting patiently for the bottom to fall out of OpenAI so they can buy them for 10% of their current valuation and distill GPT into Windows 12.

Apple would do well to going back to what they do best: making reliable hardware with solid software. Forget AI altogether and concentrate on fixing the bugs in its OSes and the long-standing ergonomic issues with iOS. The rewrite features can be integrated into the apps they serve, they can make the photo editor better, but with Pixelmator and not more AI gimmicks like Google.

I’d actually go as far as marketing Apple products as anti-AI devices. Back the human story at the core of all creative endeavours and show how Apple products not only help make that happen but also help users pick up skills. The 1984 ads were counter-cultural; do that again.
And honestly it is just so shocking how many times I have seen GPT and other LLMs be factually incorrect.
 
Hmm, seems like Apple has become a punching bag of sorts. Just today I used Siri to dictate a text, control my home, get directions to a friends house , and read my recent messages. All flawlessly. That is what real people do with Siri.

This storm in a teacup is being magnified by the right wing, emboldened by T***p , who are pissed at Apple keeping DEI and Tim Cook being a LGBTQ advocate.
I think the truth is that an AI Siri poses a lot of security and privacy issues that were somewhat unforeseen. So Siri remains somewhat “dumb” for the moment.
Is the Vision Pro a success? It’s a slow burn. It will not be a mass consumer device as is, but I see it making huge inroads in medical and other areas.
 
Didn't Apple and Jobs use plenty of smoke and mirrors in the past?


This storm in a teacup is being magnified by the right wing, emboldened by T***p , who are pissed at Apple keeping DEI and Tim Cook being a LGBTQ advocate.
What, Tim Cook's 1 million dollar bribe donation didn't help?
 
From the perspective of an everyday typical user with an iPhone 16 and a M2 MBA, I don't really understand the issue here. My phone and laptop work seamlessly together and iOS18+Sequoia have been buttery smooth for me. Admittedly, My computing needs are pretty simple; mail, message, notes, safari, productivity apps (iWork/MSOffice), Files/Finder, Photos, etc.. So, perhaps these issues are hitting power users harder. In which case, maybe it is time for a "Snow Leopard" year to deal with stability and performance issues.

BTW - I do use Apple Intelligence occasionally. I find the writing tools helpful, especially when making things more concise.
 
Well yea, Windows 11 and M365 is basically one big data collection service that happens to be the platform most businesses run on 🤷‍♂️
They have had a defacto monopoly over business computers for 30 years. You have to pick your battles as a business owner.
 
Unfortunately, Apple is too successful. When the government is trying to force you to change features, that is when you know you have made it. Apple has an issue that now they can't "Think Different" because if they do, they will get in trouble doing so. Either by making users so that used to the iPhone upset or creating something 3rd parties can't use. And, of course, get sued by them or the government.
 
so sick and tired of the doomerism over the apple vision pro and people claiming it a failure. How is it a failure? a premium product that goes for $3500 sold over half a million units. Thats pretty much what apple expected.
I love mine and I will be so upset if Apple gives up on this product category
 
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It's not like apple is innovating hard in hardware. What new hardware innovations have we seen from iphone? It used to be that iphones took the lead on hardware - glass touch screen, retina display, touchid, face id, magsafe, etc. - and android tried to catch up. Now it's the other way round only diff is apple isn't catching up as quickly as android phones did. More often than not iphone users are left with fomo looking at the better hardware in android flagships.

Vision pro is a cool piece of tech but you can't be serious about the space by pricing it beyond most consumers.
Heard of m chips?
 
so sick and tired of the doomerism over the apple vision pro and people claiming it a failure. How is it a failure? a premium product that goes for $3500 sold over half a million units. Thats pretty much what apple expected.
I love mine and I will be so upset if Apple gives up on this product category
I really appreciate your enthusiasm, but that's similar sentiment to what those of us who paid Full Retail for our iPhone Minis felt/feel.

(un)Fortunately, AAPL makes decisions in scale 🤷‍♂️
 
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I really appreciate your enthusiasm, but that's similar sentiment to what those of us who paid Full Retail for our iPhone Minis felt/feel.

(un)Fortunately, AAPL makes decisions in scale 🤷‍♂️
The iPhone minis were Apple's attempt to juice sales by providing a unique SKU catered to those us who like small phones (RIP my 12 mini). It was succeeded by the Plus model and if rumor has it, the Air. Single iPhone models have completely different goals than Vision Pro, which is a new platform that is bound to evolve in the next several years.
 
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